What good is having The Ultimate Driving Machine if you don’t have worthy roads to drive it on? Helping to solve that problem is BMW’s new “The Ultimate Drive” app, which allows enthusiasts to find and share particularly curvy and under-appreciated roads.
In the era of crowded and crumbling streets, “The Ultimate Drive,” developed by BMW Group Financial Services, lets drivers discover the highest-caliber roads in over 50 countries and comment and share those roads via Facebook and email. Conveniently, the routes can also be uploaded to a GPS device.
Future versions of the app will allow users to accumulate points based on how many roads they’ve driven, utilizing a user ranking system similar in concept to that used on other social networking apps. A Mini version of the app is also in the works.
“Within a few seconds of opening the app, ‘The Ultimate Drive’ connects you to driving enthusiasts who have discovered great roads in your neighborhood – roads you may have overlooked.” said BMW Group Financial Services General Manager of Online Business Pawan Murthy. “Sharing that joy of discovery is why we are eager to launch this app to everyone.”
Head over to the Apple App store or the Android Marketplace to download “The Ultimate Driver” app for free.
