"In the mid-term, we expect U.S. sales of 300,000 units for the BMW brand," BMW U.S. head Ludwig Willisch told Automotive News. BMW hopes to achieve that sales goal no later than 2014.
That targets represents a significant leap over the 240,000 vehicle BMW expects to sell this year in the United States. BMW sold 221,073 vehicles through the first 11 months of 2011, marking a 12 percent increase over the same period in 2010.
Mercedes-Benz is closing in on BMW with 219,491 total sales, but the Munich-based automaker has no plans to hand the U.S. sales title over to its long-time rival.
"We want to be the No. 1 premium brand in the U.S. -- this year and in the future,"Ian Robertson, head of BMW's sales and marketing, said. "Year to date, we are ahead of Mercedes [in the Unites States]. And we intend to defend that position."ť
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