It’s certainly not the first time we’ve heard this rumor, but BMW boss Helmut Panke in a recent interview said the automaker is looking to fill the gap between the 7-Series Bimmer and the Rolls-Royce Phantom . It’s the same interview in which he commented that a BMW M7 was still a possibility. Reuters UK dug up further details from the German interview, quoting Panke as saying a new Rolls-Royce could sell for €250,000, compared to €375,000 for the Phantom. Reuters aptly points out, however, that “there is precious little difference between a €250,000 car and a €375,000 car – they will appeal to exactly the same buyers.” Thus, a car priced against the Bentley Continental would surely make more sense.
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