With the U.S. luxury sales race entering its final leg, BMW is unleashing a new incentive program to encourage current owners to trade in their ride on a new vehicle. With just three months left, BMW trails Mercedes-Benz in the sales race by about 5,000 vehicles.
According to The Detroit News, BMW is offering current lessees the opportunity to skip as many as three vehicle payments if they decide to turn in their car and purchase a new or certified pre-owned vehicle. BMW is mostly targeting leased vehicles from the 2010 model year.
Virtually every new BMW product is eligible for the incentive program. The only vehicles left out of the program are 3-Series Coupe and Convertible models and M high-performance vehicles.
Through the first nine months of the year BMW has sold 186,397 vehicles in the United States, trailing Mercedes' 191,618 sales. BMW knocked off Lexus to become the United States' best-selling luxury marque last year, and the German automaker appears determined to do whatever it takes to keep that crown.