Thanks to increased demand in China, BMW has announced record sales for the month of August. The BMW Group – which includes BMW, MINI and Rolls-Royce – recorded a record-setting 121,615 deliveries in August, up 9.7 percent from the same month a year prior.
“We achieved record sales once again in August,” BMW board member Ian Robertson said. “Models such as the BMW 1 and BMW 3 Series, the BMW X1 and X3, as well as the BMW 6 Series reported strong gains and made a positive contribution to our record sales performance last month. We expect further gains in the coming months and we are absolutely on track to achieve a new sales record in 2012.”
BMW's worldwide sales increased 8.3 percent to 102,730 units in August. The 5-Series was the most popular BMW model during the month with a 3.7 percent increase to 23,337 units. BMW's newly revised 1-Series saw the biggest sales gain during the month, with deliveries increasing 91 percent to 14,565 units.
MINI was also a major contributor to the record month, with the brand's global sales rising 18.5 percent to 18,671 vehicles.
The BMW Group's sales actually dipped 2.6 percent in the Americas, falling to 29,142 units, but China more than made up for the slack. BMW sales in the world's largest auto market ballooned 37.5 percent to 25,377 units in August.