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BMW switching focus to push financed purchases rather than leases

08/01/2008, 4:30 PM

By paulee

The world’s largest maker of luxury cars, BMW, is taking steps to reduce its industry-topping 60 percent of U.S. vehicle leases versus purchases. The automaker is evidently taking cues from the huge losses domestic automakers have been taking as a result of off-lease vehicles being valued at less than expected, although this was due mainly to them being gas-guzzling trucks and SUVs.

At the start of May, BMW raised lease price by an average of three percent and more recently introduced 0.9 percent financing on new car loans for as long as five years.

“We are offering a broader variety of purchasing options,”‘ BMW U.S.A. spokesperson Jan Ehlen said in a Bloomberg report on Wednesday, adding the automaker is trying to achieve a greater balance between financing and leasing.

BMW cited costs of $373 million in the first quarter as a direct result of the lower values of vehicles at the end of their leases.

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08/01, 4:31 PM

posted by:

xyunya

So much for secy in 3 series.

08/01, 4:36 PM

posted by:

inline6

OH NO!!!!! BMW’S SALES WILL GO DOWN THE TUBES AND THEIR COMPANY WILL COLLAPSE BECAUSE THEY’RE LAYING OFF LEASING, TOO!!!!!

08/01, 4:37 PM

posted by:

blueshirts0819

Why will anyone buy a BMW when after 4 years they have to pay a premium for maintenance?

08/01, 4:41 PM

posted by:

sti parts

I’d be game for an off lease 3 series at bargain basement pricing.

08/01, 4:47 PM

posted by:

mayer_ray_nagin

Ha. The lower resale is the reason for killing off leasing, so their sales pitch is “here, buy this POS – soon it wont be worth shït.”

08/01, 4:50 PM

posted by:

jumpoffit

oh nose!

08/01, 4:51 PM

posted by:

crackerhemi

Damn, it seems like nothing is going right for the poor now. They won’t be able to drive a BMW anymore.

08/01, 4:55 PM

posted by:

The Stig

Interesting dilemma for BMW.

08/01, 5:11 PM

posted by:

beatusmongous

Just because BMW isn’t going to finance leases doesn’t mean you can’t lease a BMW. You will just have to do it third party.

08/01, 5:26 PM

posted by:

brassmonkey

It will still be pricey, and in many cases not worth leasing. The US economy has severly weakened the used car market. It’ll come back in a few years.

08/01, 5:41 PM

posted by:

TomF

Like xyunya said, it’ll be interesting to see how BMW keeps their volume up if they can’t use sweetheart leases to put $40,000 a year earners into $35,000 cars. Not only that, the only smart way to buy a car like this is to let somebody else lease it for two years first and eat the value drop. So this could really hurt the sales figures.

08/01, 10:48 PM

posted by:

sprockkets

Actually, BMWs, save for their average to average poor reliability, have very good resale value. The top ten resale value chart has BMW at the top for the luxury categories, with the 328i keeping 61% of its value after 3 years.

08/02, 1:48 AM

posted by:

krautninja

with a raise in roughly 3 percent people who want to lease a BMW that bad will find a way, its an increase but it isn’t horribly outlandish. Where there’s a will there’s a way , and people will most definitely make the ends meet.

08/02, 8:28 AM

posted by:

ihustle

Great job bmw! The majority of your drivers are leasing your vehicles. BMW only appeals to 5 % of the population or less, that can actually afford them. Leasing put the wanna-b’s on the road and coin in your pocket. Its also the smartest was to buy a car.

08/02, 9:57 AM

posted by:

VictorRaikkonen

Disclaimer: as an Audi man I am not “hating on” BMW.

However, those figures just goes to show that every tool acting toolish driving a BMW does not actually own said car. There is a big difference between buying and leasing.

08/02, 11:18 AM

posted by:

DeansterTJ

The 3 series is so common in Montreal it’s crazy. There is one every 20 feet, and they are all leased – the majority of buyers here are kids making their first paycheque while living at home or some douchebag making $50k a year wearing a monkeysuit to work who thinks he’s hit paydirt.

08/02, 11:52 AM

posted by:

Kaizen

This only confirms what I posted a long time ago. See #13.

http://www.leftlanenews.com/bmw-finds-it-difficult-to-reach-cost-cutting-goals.html

08/02, 2:13 PM

posted by:

drchiem

I don’t understand why people want to lease a car when you can own a car from financing and the different was possibly to pay 24 more payments. People kepts saying the reason they are leasing was to write off taxes. That is just an BS… I own a family clinic and it is 10 miles away from my house. The funny thing was, I got a small portion deductible from the IRS if to lease it. It is not worth it when to leasing a 80K car. So if you can’t afford the brand new luxury car price then go for the use certify and still got the free maintance and warranty.

08/02, 11:55 PM

posted by:

2002tii

Finally! The poseurs will end up in the Camrys and Accords where they should have been all along!

2002tiis Forever!

08/03, 10:24 AM

posted by:

olds307

BMWs are junk anyway, thats why more people lease thean buy them.

08/03, 12:16 PM

posted by:

ktulu

Atr least they don;’t make hige gas-guzzling pickups.

bmw R nit POS junk.
I weood notr wajt my worst NME in a Camryn or accord

08/04, 12:33 AM

posted by:

olds307

you aren’t making any sense ktulu, but go ahead and buy a used out of warranty BMW, come back in about 6 months and tell me how great it is.

08/04, 1:30 AM

posted by:

angelo

Speaking as a Z4 3.0si leasee…. If the lease deals are good enough, they make perfect sense. I pay under $600/month for a $52k car that was selling for $43k. Where’s the catch? I could pay $800/month for 60 months or $600/month for 36 months(45k miles). The extra $200 a month and the $800/month for the extra 24 months add up to $26,400 (barely under the $28k residual value).

Am I paying more? Sure, but in 24 months (it’s been a yr now), I’ll just purchase (or lease) another Bimmer and let someone else love this Z4. :)

08/04, 1:30 AM

posted by:

angelo

if they get too expensive, at leasing, it’ll hurt their sales.

08/04, 9:37 AM

posted by:

bradleygt

I don’t understand why people want to lease a car when you can own a car from financing and the different was possibly to pay 24 more payments. People kepts saying the reason they are leasing was to write off taxes. That is just an BS… I own a family clinic and it is 10 miles away from my house. The funny thing was, I got a small portion deductible from the IRS if to lease it. It is not worth it when to leasing a 80K car. So if you can’t afford the brand new luxury car price then go for the use certify and still got the free maintance and warranty.

posted by drc

unless you plan on keeping a vehicle for the full term of a purchase or drive more then 30k miles a year or keep your cars 6+ years it almost always makes more sense to lease, that is with a good lease program. Why ‘buy’ a depriecating item, especially considering the majority of people trade in every 3-4 years? and tell me this, for those who have to ‘own’ your vehicle: if you stop making payments to the bank, you don’t think they will come snag it from you? leasing is just another way of buying a car and for most people it makes more sense to do it, if they just spend some time educating themselves on it.

08/04, 9:45 AM

posted by:

jonmiles

BMW lost sooooo much money subsudizing leases last year

08/04, 9:46 AM

posted by:

jonmiles

^Bradleygt, you are correct. As of right now, leasing is almost always a smarter move, however I’m hearing that these extremely cheap leases are going to end all over the industry

08/04, 9:49 AM

posted by:

mayer_ray_nagin

I don’t lease or finance. I buy what I want, when I want, and I can afford to also, quite easily. You can say it’s stupid to buy a “depreciating asset” financially all you want to justify your choices, but the reason I can buy what I want when I want is because I am not financially stupid.

Leasing is generally a less wise choice unless you suffer from an inferiority complex which compels you to continually get something new to, in your mind, impress other people who in raelity could not care less if you are alive or dead. That describes about 95% of “luxury car” drivers.

08/04, 10:04 AM

posted by:

shaver

The fact that they have the highest % of leased vehicles says so much about your “average” BMW owner. As a 96 M3 owner it saddens me to see the number of teen girls and guys with collars flipped up driving the brand. Why do teen girls love BMWs? Is it the performance, the engineering or the resale value? No its the designer “image”. The new M3 and 1 series are perfect examples of how their cars are becoming bloated slaves to fashion. Less focused and more appealing to the coffe table book loving masses.

08/04, 11:11 AM

posted by:

monte

Leasing is just a way to get something thats out of your price range and shouldn’t be buting anyway. If you can’t buy a BMW, you don’t need a BMW.

08/04, 12:41 PM

posted by:

TomF

Monte: exactly. Leasing SHOULD be a way to reduce your driving expenses. In PRACTICE leasing is a way to boost people into cars they actually can’t afford.

I’d never lease a car because I like life without car payments. We keep cars six to twelve years, and the longer you can keep ‘em going without major repairs, the cheaper the vehicle gets on a per-year basis.

If they cut back leasing, though, it will reduce the number of good two-year-old imported cars on the lot at knockdown prices. I’d never buy another new Volvo again, for example, because of the initial value hit… I would buy a two-year-old one coming off a lease with 25k miles on it and drive it ten more years, though, laughing all the way.

08/04, 1:39 PM

posted by:

beatusmongous

Laughing? I just sing along to the radio. Although laughing is good exercise…

I think I’m one of the few that views leasing as a way to cut expenses rather than getting myself into something better. Leasing a cheap car is okay if you don’t intend to drive it more than 10,000 miles per year. But if you are looking to use the vehicle a lot, you must buy, because in the end, it costs more to lease.

But again, just because the dealer doesn’t offer leases doesn’t mean your bank won’t. There is always 3rd party options.

08/04, 3:45 PM

posted by:

daemon

Leases are only good for two types of people.
1) People who can write off the expense on their taxes
2) People who are super rich (10 million + in assets) and like to trade cars in often.
Everybody else is all flash with no cash. Leave a lease lifestyle and you join the countless
Americans who have contributed to the mortgage mess.

08/05, 12:15 AM

posted by:

athens

I recently calculated the cost of owning a BMW vs. the cost of leasing a BMW (including any maintenance costs).

Even at 3% financing over 48 months on a loan for $20K (half the purchase price of a BMW 3 series),
over a 6 year period of ownership the total ownership expenditure per mile is $0.39.

Leasing same car for three years costs nearly $0.72 per mile. Therefore leasing costs over 80% more than buying and keeping the car for at least 6 years.

Over 13 years, including incidentals like a new transmission ($4K) that my Dad put in his 1995 5 series, per mile cost of ownership ran $0.30 per mile.

The aggregate of the annual cash savings in purchasing over leasing, in the case of the 13 year old 5 series, comes to….would you believe $47,000. Enough to buy a new 5 series for CASH.

I recently submitted this analysis on a thread weighing purchase v. lease. Initial responses from other contributors were tantamount to denial. (I gather 99% of the contributors were lessees).
A few had the gonads to remark that at least with leasing they got the “New Car Smell” every few years. I proposed stopping smoking, dropping fast food and spilling soda pop in the car and try cleaning the car interiors every year.

 
 
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