In a trend being seen throughout the auto industry, BMW announced that it will be raising its 2009 U.S. model pricing by 2.1 percent across the board. The German automaker blamed rising raw materials costs for the U.S. price hike.
Jim O’Donnell, president of BMW of North America, noted in a statement that the price increase is necessary to cover the rising costs raw materials but that BMW is doing all it can to prevent a huge price increase at the retail level. “At BMW, we’re responding with a number of internal efficiency improvements to offset our increased costs so that we can keep this price increase modest.”
The price increase marks the automaker’s second price increase since June, according to Automotive News. Some of the price increase will also help offset the weak value of the dollar, which is eating into BMW’s profits. It is projected that BMW’s profits will be down 40 percent this year.
BMW’s 2009 model year cars are expected to hit dealer showrooms in October.
08/25, 6:46 PM
posted by:
olds307
same junk, more expensive
08/25, 7:37 PM
posted by:
Bimmer
How about making little bit less profit to cover rising raw materials costs?
08/25, 7:47 PM
posted by:
fuk-u-asshole
olds307
same prick,more **** talk
08/25, 8:05 PM
posted by:
johnnycanuck
I don’t think Les Profit works for BMW any more. He was replaced by Yul Shaftem.
08/25, 8:18 PM
posted by:
crackerhemi
This is good news. This will make BMW more exclusive so your average dukes of hazzard wannable won’t be able to afford them.
08/25, 9:04 PM
posted by:
DeansterTJ
Life is getting too expensive for most. I foresee the 3-series finally leaving its role as the entry-level luxemobile, maybe to be replaced by something a little lower on the ladder
08/26, 2:42 AM
posted by:
zoomzoomer
ummm… perhaps the 1-series, Deanster? Seems like BMW has foreseen way ahead of you.
08/26, 7:30 AM
posted by:
DeansterTJ
Nearly as expensive as the 3-series in Canada. Literally a few thousand less, and at 40-50 thousand that’s not saying much. Really, I know several people set on a BMW now looking at other brands altogether.
08/26, 9:47 AM
posted by:
Fletch
Certainly not junk. There is some actual thought and engineering put into the driving experience. They are expensive (to me) and parts and service are expensive also. I would like to find a used 335 or even 135 a few years down the road. Chip/exhaust.
08/26, 10:49 AM
posted by:
TOZO
This AND no ‘09 Z4!?
08/26, 11:02 AM
posted by:
nkay
hmm, separating the men from the boys hey beemer…
08/26, 12:52 PM
posted by:
brassmonkey
Great move. Try to build up more “exclusivity” in a down market. Not only do we get ugly crap like the X3, X6, Z4, 6 series, you charge more for it. It will be more exclusive because there will be fewer buyer.
08/26, 1:04 PM
posted by:
jonmiles
The ‘09 A4 has actually gone DOWN in price slightly… this is going to be a good year for Audi
08/26, 4:52 PM
posted by:
Don
I agree Jon. The new A4s with the LED headlights look great and they’re priced well. It’s too bad they’re unreliable.
08/26, 7:39 PM
posted by:
olds307
A4=expensive VW
however, Crown Vic=cheap Town Car
08/27, 2:30 AM
posted by:
The Stig
Nice one Johnny Canuck. Soon Yuri Kutchakokov is going to join the board at BMW too.
08/27, 1:29 PM
posted by:
Jazz
Infiniti was the alternative but now their following BMW.
Slightly used 2-3 years is the way to go. Let the sheep buy new cars and pay interest on depreciated money.