General Motors’s outspoken VP for product development Bob Lutz shared his thoughts on GM’s recent failings with the Washington Post. “I can’t believe that we were so stupid,” Lutz said of GM. “People talk about Toyota overtaking General Motors (in global sales), as if GM were one company. But the truth is that we had not been one company for decades. We were different companies, each doing its own thing with little regard for the other. How can you run a global company like that? You can’t. It was stupid. No wonder Toyota was cleaning our clock.” He also said that a single global design and engineering budget would “put an end to badge engineering.”
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