Ford’s new “Bold Moves” doctrine has led the company to delay — or even cancel — some key products due to uninspiring designs. One example is the company’s Fiesta-sized subcompact B-car, which has been pushed back by two years or more, according to AutoWeek. Apparently, the Mercury version of the Ford Freestyle has been scrapped entirely. Ford is also taking more time to improve the Mustang, which will be updated in 2009 instead of the originally planned 2008, the report said. In the case of small cars, Ford made the mistake of trying to “out-Korean the Koreans,” Mark Fields said in a recent interview. Instead, Ford now plans to introduce a boldly styled vehicle with superior features. The automaker is also said to have scrapped plans for a Lincoln front-wheel-drive car based on the Ford Five Hundred (codenamed E386). Meanwhile, the other Five Hundred-based Lincoln — the E385 MKS — is on track for September 2008. A month ago we reported that the MKS might end up being rear or all-wheel-drive, instead of the expected front-wheel configuration.
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06/05, 9:42 AM
posted by:
yozzie
Here’s a bold move – start importing the “new” (now not-so-new) C3 Focus from South Africa to get around the high Euro. And while you’re at it, bring in the EcoSport from Brazil with a bigger engine to take on the Scion kids. Then while you’re selling those, use the time to make sure the next Fiesta is engineered for US uses, and find some capacity somewhere in Sotuh America to build the damn thing.
06/05, 10:46 AM
posted by:
Phil Mynuts
SHOCK. Ford backtracking, delaying, and reversing recently announced product decisions?! Here’s a bold move: make a plan and stick too it. I know, too much to ask, but at least i tried.
06/05, 10:57 AM
posted by:
Atomicbri
#1 I agree….it hurt Ford to not have planned to redesign our Focus based on this architecture. Ford guessed that it could face lift an already old (yet it does drive well) vehicle and somehow expected it could go head to head with a new Civic, its own Mazda 3 and whatever other Japanese offerings would come out. Ford blundered bad….. Sales of the FOcus have fallen off considerably. I thought Ford was gonna build a sub-B car in the shape of that weird Bank Vaullt looking car (weird yet somehow cool) but I guess they opted for a boring FIesta (prolly a last generation design LOL). I really can’t wait to see if this way forward works….so far it sounds like they are still just as confused as they were before the “way became clear” lol.I for one will not buy another Ford, my Focus was the biggest piece of junk…..It drove wonderfully when it worked…. but I was tired of making payments on top of shelling out an additional $300-$400 a month (no joke) cause everything broke once the warranty ran out. for that money ($600-$700 a month I was spending on payment an problems) I could have been driving a much nicer car, which now I do…..
06/05, 11:47 AM
posted by:
Dean
Why is it that people who post here have it figured out, while the jackasses running these companies have no clue?
It’s a joke to find out that this is how the world works.
None of this is rocket science, yet somehow, these idiots cannot figure out what works and what doesn’t.
06/05, 11:53 AM
posted by:
chi dell
fords bold move to CRAP!!!!!!HAHAHAHAHAHAHA WHAT A BUNCH OF JACKASSES
06/05, 12:14 PM
posted by:
Tariq
Dean, the management of car companies see as their top priority to deliver big dividends to the shareholders. The product strategy is therefore to deliver as little as possible to the buying public. Manufacturers in other countries realized a long time ago that the buyer was getting more sophisticated and that route would only lead to lost sales and no repeat business. GM, CHRYSLER AND FORD, I WANT TO BUY A COMPETITIVE AMERICAN BADGED PRODUCT. WHEN ARE YOU GOING TO DELIVER SO I DON’T HAVE TO BUY GERMAN OR JAPANESE.
PS I dont want something bigger or cheaper with more content, I want engineering sophistication and the feeling that I haven’t been played for a sucker by a manufacturer who builds what it thinks it can get away with rather than building the best possible product.
06/05, 12:16 PM
posted by:
Niels
Do you ever shut the hell up, chi dell? Get in your import, turn on the engine, suck the exhaust, and go to hell where you belong. Whatever car you have, my Mustang will blow its doors off.
As for Ford, they of all companies should realize that the Koreans are COMPLETELY clueless in the industry. It disgusts me how Ford tried to stoop down to their level. Hyundais have been disastrous and ugly dung piles since they started selling the Italian-designed Pony in 1974.
06/05, 12:19 PM
posted by:
Mike
Niels, as a Ford fan, you of all people should be upset by the product offerings of Ford in the domestic market.
#1 Right on.
Tariq, well said.
06/05, 12:23 PM
posted by:
gsh
wow ford is finally getting it. you cant beat the koreans at making crappy cars…glad they are cancelling cars that would embarass them..
06/05, 12:24 PM
posted by:
Dean
Tariq, I understand how it works here. And because of that mentality, Ford is where it is. And the jackasses deserve it.
Niels, get your facts straight .. the Pony was 1984, not 1974. And their Sonata is a rung above Ford’s equivalent.
06/05, 12:48 PM
posted by:
Paul D.
Sounds like Bill Ford is working to get his act together by consolidating resources rather than putting bandaids on things hoping the public doesn’t notice.
This kind of stuff hurts now, but they will be better off in the long term.
06/05, 12:51 PM
posted by:
CoCoChanel
Europe got the Pony in 1974
06/05, 12:54 PM
posted by:
CoCoChanel
“Instead, Ford now plans to introduce a boldly styled vehicle with superior features”
UH OH!!!
Read “We are gonna style this thing like a Caliber, ad lots of gimmicky toys and hope you won’t notice the sophisticated engineering is missing”
06/05, 1:48 PM
posted by:
Dav
wow. just…wow. you’re argueing over when the pony went on the market. this is a good move on fords part, even if the product of this tactic isnt realised for a few years. in the long run this will be better for this corporation, and they’ll be WAY better off than GM.
06/05, 1:54 PM
posted by:
Fellate Me
Couldn’t Ford open a sweatshop factory staffed by wetbacks in Los ANgeles to build the european focus?
06/05, 5:05 PM
posted by:
Sean
Haha, I Ford cant do anything right these days. Hopefully they will die out soon. GM power!
06/05, 5:57 PM
posted by:
Rob
Yeah….Ford’s gonna be burried right next to GM
06/05, 7:49 PM
posted by:
Jim
Good job Ford. Beautification of our streets is very important. thank you.
06/05, 11:30 PM
posted by:
J
If any of you haven’t noticed, Mark Fields is running the company now. And if any of you didn’t notice before, Mark Fields is doing the same thing to fix Ford as he did to fix Mazda. In fact, he shut down Mazda’s development operations for 18 months so that they could “focus” the brand. Fields is slowing down Ford’s operations so that they will release competitive “focused” products instead of the half-engineered crap of yesterday. In other words, buy Ford stock now when it’s junk because it will be worth something by the end of the decade. Hell, if you want proof, look at the cars Mazda is making now.
06/06, 1:38 AM
posted by:
Craig
Sounds like good news. Well engineered cars with drivetrains people respect and interiors and bodies people love are what make special cars special. Good move, Mr. Fields.
06/06, 2:53 AM
posted by:
Niels
Actually, Mike, I’m not disappointed in the Fusion or the 500. The Focus isn’t my kind of car, but as a sedan lover I’m not objective of Ford’s current models. The Fusion is exciting and durable, and while the 500 may be somewhat bland, it’s very promising.
06/06, 7:54 AM
posted by:
John
Ford has discovered REAR WHEEL DRIVE?????????????
This is too good to be true!!!!!!!!!!!