That may change if Peter Marks, chief of German auto supplier Bosch's North and South American operations, is correct. Marks predicts that diesels will account for 10 percent of new vehicle vehicle sales in America by 2015, which would represent an impressive jump from the current level of three percent.
The central factor, of course, is the superior fuel efficiency offered by diesels - Marks believes that diesel-powered vehicles have the potential to average 54 mpg or more in the near future, allowing owners to recoup the $1,200 - $2,800 price premium commanded by oil burners as soon as 14 months after the purchase.