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Britain bans ad for emphasizing acceleration

11/16/2005, 1:29 PM

By admin

Even to North Americans — who are subjected to strict speed limits when compared to much of Europe — it may be hard to believe a car advertisment could be banned for advocating rapid acceleration. But that’s exactly what happened in Britain, where an ad for Subaru’s Forester SUV, which boasts an acceration of 0-62 in six seconds, has been taken out of print for putting too much emphasis on speed. The press ad, which received one complaint, shows the Forester driving along a blurred road, and reads: “Your right foot is in for a treat.” Bigger text at the bottom of the ad reads: “The new Subaru Forester. Press accelerator for details.” Getting an ad banned in North America typically requires a bit more effort — such as placing a billboard of a gun-wielding gangsta rapper next to a school.

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