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Next Buick Excelle hits the ‘Ring [Spied]

06/23/2009, 2:10 PM

By Drew Johnson

Buick’s smallest sedan, the Excelle, has just shown up in Germany and we have the latest photos of it near the Nurburgring. The Excelle will be sold in China but could also surface in the United States. Although little is known about the new model, it will ride on General Motors’ new Delta II platform that underpins the highly anticipated Chevrolet Cruze.

Underhood, powertrain options are expected to mirror that of the Chevy Cruze. However, it remains possible GM could offer a version of the baby Buick with the same hybrid drivetrain slated to be used in the Chevy Volt. After all, the Cruze and Volt share the same basic architecture, so an electrically powered Buick could be the next logical step.

Perhaps the most interesting possibility exists in the fact that the model could also be sold in Europe. Should the new entry-level Buick go into production in Europe, we can expect the Cruze’s 2.0-liter diesel engines to make their way under the hood.

Regardless of whether or not European production indeed becomes a reality, the main focus for the new Buick will be the Chinese market. However, that is not to say the Excelle has been completely ruled out for U.S. consumption. With looming CAFE regulations and a greater emphasis on fuel economy and environmental friendliness, the Excelle could be the perfect match for Buick’s U.S. operations.

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06/23, 2:16 PM

posted by:

KarLoveBoy88

GM and their new car names. They really need a chief name giver in the design department. Names like the Arcadia, Lucurne, Lacrosse, Cruze, Enclave, Excelle, Volt,these are horrible. And the designs are just as horrible. All except the new Lacrosse

06/23, 2:38 PM

posted by:

Borat

The Ring time is of utmost importance to the next 73 year old purchasing Buick.

06/23, 2:43 PM

posted by:

Blakkarr

The Enclave hits a young demo than most BUICKs. I am thinking GM is seriously rethinking the direct of BUICK.

06/23, 3:10 PM

posted by:

Borat

Who does rethinking: Treasury or Dept of Justice?

06/23, 3:12 PM

posted by:

sprockkets

This has got to be the stupidest thing I’ve seen GM do or a promising sign. Everyone knows Buicks are known for being comfy cars for your butt, and having that and a stiff sporty suspension are not mutually exclusive.

Nobody buys Buicks for sport.

Of course, since this is a rebadged Opel Astra, it will go well around the track. Putting a Buick design on it is just stupid.

06/23, 3:21 PM

posted by:

JakeK66

Borat – Barney Frank does the rethinking, or back talking, so in his mind he’ll make the decision.

This car will be here, 100% positive. They said they were bringing over a Buick badges Delta II and here one is – you do the math. I still wish it was Buick and not Oldsmobile (in 2004) or Pontiac that got the ax. They give off that BS that it’s because Buicks are so popular in China – well, they rebadge EVERYTHING else, why couldn’t they rebadge these as Oldsmobile’s or Pontiac’s here?

06/23, 3:27 PM

posted by:

sprockkets

Pontiac would make more sense.

06/23, 3:33 PM

posted by:

teddyc73

Hey KarLoveBoy88, first of all its Acadia and Lucerne. How are these names any different then names used by other companies? I dont get it. When compared to names other companies use they all seem relatively normal. As for the styling, you must have a very odd sense of design. Very strange.

06/23, 3:39 PM

posted by:

idrinorbarsaku

whats a small piece of crap like this doing on the ring??

06/23, 3:40 PM

posted by:

johnnycanuck

A Buick on the ‘Ring. I just about pissed myself. Oh sorry, it says “near” the ‘Ring. I guess they do have some standards after all.

06/23, 3:48 PM

posted by:

richt62167

Enough already I’m really getting sick of all the LLN and all the other reporters reporting Oh! here’s the “new” Buick for china and it’s possibly come to US. Oh! here is the Ford it will be sold in Europe and it rumored to come to the US. Oh! here is the here’s the Chevy for the Moon and insiders sources says it might make it the US shores Ahhhhhhhhhhhh!! just report the facts guys!!!!. Either we’re getting it or not. enough Of the BS because we never get those great cars and if and when we do, and have to wait ten years to get one, we get a watered down version of the real thing. then wonder why it’s doesn’t sell here. Geeeee I wonder why!

06/23, 3:51 PM

posted by:

RaineMan

And the rebadging continues. I see GM has not learned anything from this whole fiasco. Do we really need 3 versions of every single POS front-driver they make?

06/23, 4:14 PM

posted by:

Borat

Jake if we to follow emancipation wisdom from feminist movement, Barney Frank does his thinking with you know what, and his you know what is berried in someone else Hershey Road. Sad state of a company and its affairs.

06/23, 4:19 PM

posted by:

johnnycanuck

RaineMan, it’s a combination of that and the names. It isn’t so much much what they call their new models it is that with few exceptions no name is ever carried over from one model to the next. How are people supposed to ask about a new car when they have no idea what it’s called?

06/23, 4:24 PM

posted by:

sprockkets

But since this is the Opel Astra, it isn’t a POS, unless Opel follows ever other German car maker’s reliability record: Avg to below avg.

06/23, 7:35 PM

posted by:

Borat

Johnny, be reasonable: folks who buy those vehicles don’t remember their own names, much less car names no matter what their name or car name is. They barely remember to take off pants before they take a piss.Buick could be called :Model 79, Model 80, Model 82, Model I’m fallen and can get up.

06/23, 9:58 PM

posted by:

zoomzoomer

I think it’s a pretty safe bet that this is coming to North America.. after all, it will be expected to fill the same dealership space and pricing niche being vacated by the Pontiac G3, G5, G6, Vibe and current LaCrosse (with its $4000 cash incentives). I’d also be willing to bet it will pick up the Regal name for NA.

06/23, 9:59 PM

posted by:

zoomzoomer

And. of course, the Volt-powered version could be called the Buick ELECTRA.

06/23, 11:22 PM

posted by:

Ring-Taxi

Slap a Buick badge on an econobox then pass it off as a Buick in China. Surely there will be suckers over there who would pay extra for a badge.

06/24, 7:00 AM

posted by:

carstuff

The Excelle will not be called the Regal here in the states. Perhaps the Century would be more appropriate? Century sold millions of vehicles over the years. BUT I do not think it will be called the Century either.

06/27, 1:16 PM

posted by:

ahnuconun

Hyundai has taken a hit on the chin a couple of times over name infringement lawsuits. One which I thought was ridiculous was with Ford over the name “Pony” resulting in the “Excel” name being used in the North American market. The other that comes to mind was the threat of a lawsuit by Lotus over the name “Elantra” which is too close to Lotus’ “Elan” and the reason why the vehicles were called “Lantra” in Europe.

If turnabout is fair play, Hyundai should sue the pants of GM over the Buick “Excelle”!!!

 
 
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