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Report: Buick considering Regal wagon in addition to high-power GS

11/16/2009, 2:33 PM

By Andrew Ganz

Buick’s Regal hasn’t even made an auto show debut, yet rumors are swirling in Los Angeles, Detroit and at General Motors’ European unit, Opel, that a higher-performance model using the vaunted GS moniker is on the horizon. Now, industry gossip suggests that GM is considering a potential cargo-friendly wagon version of the Regal.

Last month, we reported that GM is considering a range-topping Regal GS based heavily on the recently-unveiled Opel Insignia OPC.

Car and Driver recently sat down with GM vice chairman Bob Lutz, who confirmed our recent report about the GS and also indicated that the company is closely watching the wagon market to consider the viability of a cargo hauling Regal.

Presumably nearly identical to the hunched-down Insignia Sports Tourer launched at the Geneva Motor Show earlier this year, the Regal wagon’s likehood of North American sales rests on the success of both Cadillac’s recently-introduced CTS wagon and the upcoming Acura TSX wagon.

The Insignia Sports Tourer is now also available in a high-performance OPC version, although the odds of that model ever reaching North American shores are slim at best.

Lutz on the Regal GS
Lutz said that GM is looking at a high-performance Regal sedan with a horsepower figure somewhere around 335 ponies. He suggested that a manual transmission and all-wheel-drive would also be part of the package, meaning that specifications would likely mirror those of the Insignia OPC.

Early rumors, which circulated before the Regal’s official unveiling last week, suggested that it might use the 280-horsepower 3.6-liter V6 found in the LaCrosse CXS. Yet Lutz’s 335 horsepower assertion says that the car will likely use the 2.8-liter, 325-horsepower turbocharged V6 unit found in the Insignia OPC – not to mention the Cadillac SRX and the Saab 9-3 Aero.

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11/16, 2:58 PM

posted by:

Me

Yes, Buick Regal Sport Wagon Super please.

11/16, 3:02 PM

posted by:

leftwingagenda

something about the regal strikes me as too rounded…like the old altima rear end that was way too spherical…but it sounds like a 300+hp/awd/6 speed manny option package would be pretty sweet…although the lacrosse is styled somewhat similarly, i prefer the lacrosse shape to the regal, especially in the rear end…

11/16, 3:04 PM

posted by:

0-60

I can’t wait to see it in person!!

11/16, 3:06 PM

posted by:

howsmydriving

I never thought I’d be welcoming a new Buick iteration, but yes, bring it on.

11/16, 3:17 PM

posted by:

ajm11

Hmmmm, Regal GS AWD and 325 hp. Sounds good to me. This should inject some new younger customers if they keep the price lower than cars like the Audi A4.

11/16, 3:19 PM

posted by:

Special K

Hopefully this car will come priced lower than the new Taurus SHO to win over some Ford fans. My heart says wait to see the price, but the kiddie inside of me jumps for joy at the thought of a someone performance oriented Buick.

11/16, 3:21 PM

posted by:

eff1Fifty

But buicks are made for old ppl… I don’t get it ;)

11/16, 3:27 PM

posted by:

A4

Yeeeeah wagons!

11/16, 3:28 PM

posted by:

Need more oil for GM

This will be the final nail in the coffin of Audi. Like Cadillac, Buick is proving once and for all that you are absolutely focking stupid to choose a Naz pile of sh1t over a well made, reliable and quality GM vehicle.

Anybody who buys an Audi without looking at one of the amazing offerings in the Buick lineup not only an unAmerican piece of sh1t, they are a complete and utter jackasss.

Be American. Buy American. Don’t buy Toyota

11/16, 3:29 PM

posted by:

ricky_b

I agree that Buick has a bit of a stigma but this Regal is pretty close to the original Opel Insignia. Wagon… I’m VERY intrigued, esp since the Insignia wagon is sleek and sexy enough to start overcoming a Buick badge. Bring It On!

11/16, 3:46 PM

posted by:

Need more oil for GM

And I know this is a German design but under GM ownership it is perfectly acceptable. We as Americans need to continue to stand by our automaker and a GM vehicle is a Gm vehicle, German or not. General Motors is a global automaker and best in the world, not just in this Country.

GM. A Global Revolution!

11/16, 4:00 PM

posted by:

JakeK66

So where’s the hate for Maximum Bob now? Everyone is quick to bad mouth the guy, but the point I’ve always made over and over again as if it wasn’t for Bob – many, er, all of the products GM has made in the past 5 years he’s been directly involved in making them happen.

When it comes down to it, Bob knows his sh!t. Even the White House knows this as they’ve promoted a guy who’s not only called global warming a crock of sh!t, but who I’m pretty sure has never voted for a Democrat in his life.

11/16, 4:02 PM

posted by:

wakeNbake

Build it, I’ll buy one!

11/16, 4:15 PM

posted by:

0-60

@jakeK66-
He is also the guy that said he thinks driving an import is just un-cool.
I don’t only like what he has done for the car world but you really got to respect a guy that will tell you whats on his mind no matter the out come.
Make it happen Bob!! I can’t wait to see what else you got up your sleeve that might end up in my driveway.

11/16, 4:16 PM

posted by:

injunraiv

325 hp in a front wheel drive platform = yuck. RWD or AWD, fine. FWD is for appliances like Toyonda builds.

11/16, 4:29 PM

posted by:

cor1977

Wagon, yes please!!!!

11/16, 4:47 PM

posted by:

andy

@injunraiv: it says in the second last paragraph its AWD

as for Bob, ive always liked the guy, he says what he thinks, even if Fritz turns around and shuts him down.. his race challenge with the CTS-V was something i’d never thought to see a corporate exec do, let alone a 70-something year old.
he know his **** and has the balls to back up what he says. GM is damn lucky to have him

11/16, 4:52 PM

posted by:

85ZingoGTR

Finally. I think GM read my article of suggestions. As much as we don’t want to admit, wagons are getting more popular. And GM seems to finally realize this. Yes GM. Im giving you kudos. But don’t get your hopes up. You still have a long way from my approval. So far GM seems to be heading on the righ track.

11/16, 5:01 PM

posted by:

jzcarguy

why on earth are they making this a buick??? awd turbo v6 with a manual! that sounds like a fantastic vehicle, but you are not going to have near as much appeal to the auto enthusiast market with the buick name stamped on the front! if pontiac was still around this would be a perfect fit in my mind…

11/16, 5:05 PM

posted by:

johnnycanuck

No matter how good this new crop of Buicks may be they’re still going to have to get over the fact the name of the car begins with Buick. Are they making inroads… yes. Are they anywhere close to eliminating the geriatric stigma that goes with the name… no. And it’s going to take a lot more than a rebadged Opel to change that.

Anyone want to buy an Astra? I hear there are still plenty left.

11/16, 5:08 PM

posted by:

johnnycanuck

Good post jzcarguy… at least there are two realists on this forum.

11/16, 5:18 PM

posted by:

alsvw

Sounds like a great idea for gm. The new buicks are years ahead of most other gm brands and other american made products.

11/16, 5:18 PM

posted by:

KarLoveBoy88

like who was begging this to become available? Who the hell cares about Buick? I hope they crash and burn.

11/16, 5:22 PM

posted by:

stompinthom

I saw something very interesting this past summer regarding a famous young person driving a Buick. This famous person used to be sponsored by Buick so it made sence at the time that he would drive what his sponsor gave him to drive. But since he is no longer sponsored by Buick this famous person could have gone out and purchased ANY other vehicle on the planet regardless of price because he is just that sucessfull in his chosen professsion. Yet there he was driving himself to work in his Buick Enclave.
I think this fact speaks volumes about the quality of the modern Buick models and should work to quiet all the snobs who insist that Buick is only for old folks.
The person I speak of is obviously TIGER WOODS if you have not figured it out by now.
See… young sucessful adults do drive Buicks out of choice.

11/16, 5:24 PM

posted by:

jzcarguy

Thanks johnny – but in all reality, doesnt an awd v6 turbo with a 6 speed sound like a fantastic car! and an AMERICAN one, none the less! It will be quick, fairly fuel efficient (what – maybe 28ish highway for the 3.6 and 25-26 highway for the turbo 2.8?), and probably a solid overall car, but why on earth stick the nameplate of grandma’s car on there? at least make it a chevy…

11/16, 5:27 PM

posted by:

jzcarguy

Yes there are some successful young adults who choose to drive Buicks, there have been some decently engineered Buicks in the last few years, but then what is a Buick? Is GM really trying to push it into a sporty and youthful brand? Because if they are, please let us all know… Or are they still going to produce soft riding large vehicles targeted at those who are 60+?

11/16, 5:34 PM

posted by:

BuyUSA

The senior citizen jokes are getting pretty old. The only lukewarm vehicle left in the lineup is the Lucerne, which isn’t going to be around much longer.

11/16, 5:36 PM

posted by:

Kid Icarus

Why?

11/16, 5:39 PM

posted by:

JakeK66

stompinthom – I think if you were to have more money than you know how to spend it, I think you actually become cheaper too. I don’t know how Tiger thinks, but I be he’s appreciative of what Buick and GM did for him in sponsoring him for so long, and really – if you had a fully loaded Enclave – what more do you really need to tote your stuff around in? It is pretty darn nice.

Johnny, I agree with you – but at this point why is it worth complaining about? It’s over, done, Pontiac is gone with Oldsmobile. I was mad for years about Olds – but look – if they make good product they can recooperate, Cadillac did after the massacre that was the Catera and El Dorado of the late 90’s. Buick is quite possibly on the start of something.

Who says it’s not cool to be against the establishment once again? Now the “man” thinks it’s only cool to drive a foreign made sports sedan – well let’s blow them out of the water – with a Buick for gods sake!

11/16, 5:45 PM

posted by:

Need more oil for GM is an idiot

“This will be the final nail in the coffin of Audi”

Final nail in the coffinfor audi? What after record profits. You are a ****ing dip****.

GM were one step away from their final nail in the coffin,now that cancer we know as goverment motors is slowing draining the united states economy down the ****ter.

11/16, 6:19 PM

posted by:

NMOFGMs Step Dad

Garbage motors is right on track to extinction. Hey why dont we buy buicks that look like saturns!
haha this is junk, I’m going back to banging my wife, while my stepson watches,

11/16, 7:43 PM

posted by:

Thunder Chicken

The Grand National didn’t do anything to make Buick a “youthful” brand 25 years ago. I don’t see this new Regal GS doing it, either. Like it, or choose to admit it, or not, Buick is a nameplate associated with old people and Chinese people (who, at the risk of sounding racist, drive like old people). As much as I like the concept of an American sedan belting out ~350 horses through an honest-to-goodness standard transmission, I don’t think pasting the Buick badge onto it is a good idea. Why not in a new generation Impala SS, for crying out loud?!?!?

11/16, 8:04 PM

posted by:

carstuff

I could care less about the wagon but hot dam that they are bringing over the OPC!!!!

Buick average has dropped about 5 years in the last 5 years and it will probably drop another 5 in two years.

11/16, 8:23 PM

posted by:

Borat

4 Johnny:
There are no Astra’s on East Coast with “row by hand” transmissions!

Regarding article: this is most useful Buick ever! It is much easier to stove wheel chair into wagon then trunk!

11/16, 8:55 PM

posted by:

save saab

I’d love to buy a Regal GS, especially if it’s literally a Opel Insignia OPC with a Buick badge. And I’d buy one in a heartbeat if they make one, especially if it has a manual gearbox and the High Feature 2.8 V6, I love that engine.

11/16, 9:27 PM

posted by:

zoomzoomer

Now all Buick needs is a Regal coupe and hardtop convertible to replace the Pontiac G6 coupe and convertible.. then the transformation of Pontiac into Buick and GMC will be complete! Guess the division wasn’t so redundant since Buick seems to be getting all the product Pontiac would have gotten!

11/16, 9:40 PM

posted by:

rpmfan

@ jzcarguy and johnny,

I may agree with Johnny a lot, but this time I don’t.

First, PONTIAC IS DEAD! Some of you need to get over it already. DEAL WITH IT. The car is going to be a Buick.

Some of you are quite the ignorant ones. All you do is b***h about buick. Why don’t you go and take a look at them, and do it without prejudice to begin with. You might be surprised.

Good grief, some of you need to give it a rest with the Buick bashing. Yes, it has a stigma, but GM is obviously trying to change that. With Bob Lutz at the helm with marketing, I think it will be done.

Speaking of Lutz, I have a funny feeling that half of what he says is just what he would like to see happen. And he does it to rile up the GM faithful to talk a lot about it and it causes GM to have to listen to the fans. I think Bob is a very bright guy, and he knows what people want. Hopefully, GM listens to him AND us. But NOT about Pontiac. Would I like to have seen it stay, yes, but also Buick. But it didn’t, so deal with it you guys.

11/16, 9:45 PM

posted by:

rpmfan

@ Thunder Chicken

The Grand National didn’t do anything for the youth movement to Buick? Are you kidding me? They were all over the place. Problem is, GM decided to drop the G-body platform after ‘87, and brought in the W-body, which the current Impala is still using. That killed it. Too bad, those were beautiful cars, and quite the collectible today.

11/16, 10:20 PM

posted by:

85ZingoGTR

The Opel Insignia Sport Tourer will be exactly how it will look like too.

11/16, 11:44 PM

posted by:

leftwingagenda

the quality and performance of the cars will eventually change the perception of buick…it’ll just take time and consistently good cars…lacrosse + regal is a good start…it’s a “if you build it, they will come” sorta thing…

you have to also consider that for a younger buyer, there might not be as heavily ingrained the stereotype of the old buick owner…guys 40+ will always think of buicks that way, perhaps, but maybe not if you’re 25 and landing your first big paying job…for them, they may be swayed more by the quality and performance of the car rather than what old geezers think about buick…

11/16, 11:46 PM

posted by:

leftwingagenda

“they might not be as heavily ingrained with the stereotype of the old buick owner”…

LLN: please get comment edit function, even rinky-dink blogs have this feature! ;)

11/17, 12:08 AM

posted by:

johnnycanuck

I guess it’s going to take a mild revision of the old real estate adage to change the perception of certain people not named johnny and maybe even some who are. Something to do with product, product and product perhaps?

11/17, 1:08 AM

posted by:

psiclone

jzcarguy, first you ask “Is GM really trying to push it into a sporty and youthful brand? Because if they are, please let us all know…” uh, you’re new to this, aren’t you? Yes, they did let the public know a few years ago and we are now seeing products emerge from that new direction. Which leads me to the next quote. You then ask, “Or are they still going to produce soft riding large vehicles targeted at those who are 60+?” Again, youthful enthusiasm aside, you should really check out their current product offerings before making a statement that would have sounded informed 10 years ago.

Very good news for Buick’s continued image building. Just bring the product out quicker. Let’s see some of this promised management hustle.

11/17, 2:24 AM

posted by:

Hyperion

To call it a Regal Grand National (or T-Type) the OPC drivetrain would have to be able to take a massive beating on the dragstrip and not blow the transmission– something inherently difficult with all but the most expensive AWD cars. You might even suggest that a manual transmission has no place in anything called a Grand National.

I WISH Bob Lutz were pushing for a new rear-drive, two-door, angular, all-black, laggy single-turbo 300+ horsepower drag racer. I also wish the Impala wasn’t staying FWD and were being replaced by a US-built G8/Caprice variant.

This will be a good car as long as they beef up everything mechanically fragile. This OPC/Regal GS won’t be a a Buick muscle car but a muscular Buick cruiser.

Buick’s (including the 80’s turbo cars) have always felt a bit stodgy and geared toward older drivers. That’s what made the brand’s foray into muscle cars so appealing: a grandmother’s car with the chrome and accents removed and all the body panels either blacked out or made uniform in color– and a monstrously powerful engine up front. Power seats included.

After the GN series I kind of expect Buick performance cars to be tough and turbocharged. If they actually walk the walk I’d have no problem buying one and driving around in my “grandma car”.

11/17, 6:42 AM

posted by:

A5autobahn

@NMOFGM

I can’t believe I’m responding to such a dim bulb, but as an American living here in Germany I can tell you with absolute certainty that the Audi/VW juggernaut is kicking the crap out of GM/Opel in sales and performance…hands down! There is no reason to believe given a even playing field (read, dealer network) that descriminating buyers in the US wouldn’t chose the superior products of Audi/VW over a SOS rebadged Opel/Buicks.

11/17, 7:43 AM

posted by:

easyrider

I’d buy an Opel over any POS audi.

11/17, 8:34 AM

posted by:

A5autobahn

@ easyrider

Obviouisly some folks don’t care what they drive…then again, to each his own. Someone HAS to buy the GM/Opel to keep em afloat. Wonder why that is?

11/17, 9:23 AM

posted by:

alsvw

need more oil for gm IDIOT–
I think the main point of your name is the Idiot. Why would you think that buick is putting the nail in the coffin of Audi? Lexus yes, buick is very lexus like. But, re-educate yourself and go look at the new Audi’s.

11/17, 10:08 AM

posted by:

nickkop

sounds like a sweet saab…. i mean buick?? no really… it sounds sweet.. and as sweet as this will be i highly doubt this will be any contender for the Audi S4…. unless it costs between $7500 and 10,000 less… maybe….

11/17, 10:19 AM

posted by:

easyrider

@ A5 you’re right, you being one of those people. That’s okay some people feel good driving an under performing car. I won’t say POS because I don’t mind Euro cars. Audis are just kinda suckked out.

11/17, 10:46 AM

posted by:

jzcarguy

rpmfan – don’t get me wrong – this car sounds sweet! i am just stating that i think it would have been a much better fit as a Pontiac, but unfortunately it isn’t because Pontiac is done.

psiclone – so because Buick throws a bunch of money at Tiger Woods, and because they have young people in their commercials means I am supposed to imply that Buick is now a more youthful brand? That one didn’t sell to me – if i saw a Buick around it was probably a LeSabre or a Park Avenue which are the stereotypical soft Buick. Their vehicles have been showing a little more effort now than the early 2000s, but the stereotypes remained for the most part. IF they are going for the youthful side, maybe GM should of picked a different brand to use. Or they could turn Cadillac into a purely hardcore sports car brand, or turn Chevy into a limited production brand… no – of course they wouldn’t do that. My point is, why would they choose to turn Buick into a sporty brand when they already had the reputation as a softer comfortable ride that appealed to many older people? Maybe they should just get rid of the different brands all together then, and just have a bunch of GM vehicles, and leave it up to the customer to decide who each vehicle was marketed to…

11/17, 12:27 PM

posted by:

shaver

JZcarguy; Images can change, it takes time. My 18 year old daughter and all her friends have no feeling one way or other about the brand. Almost like it doesnt exist. We are all car guys on LLN (except DR fell)and our feeling toward the brands are strongly opinionated and deeply seated. We are not the norm.

11/17, 1:18 PM

posted by:

carstuff

Build the Product and they will come.

11/17, 2:28 PM

posted by:

jzcarguy

valid point shaver. hopefully they won’t see too many old Park Avenues and old LeSabres… just keep watching those commercials…

11/17, 7:03 PM

posted by:

rpmfan

@jzcarguy

Your comment about soft buicks and already having a sport brand is why I agree they should have kept the Pontiac brand. Alas, GM dropped the ball. So I think having Buick be a bit more sporty is better. Besides, keeping the Impala around is going to draw some of those Lucerne/LeSabre owners. SImple, basic, but also different that it is cheaper.

My aunt and uncle who are in their 70’s traded in their late 90’s Century in for an ‘09 Impala 3 months ago. I know it is only one example, but I think that is something GM could consider. Also for kicks, they should just keep the Lucerne around anyway to maintain those mainstay customers they’ve had. Keep the Lacrosse and Regal for the newbies, lol.

11/18, 1:12 AM

posted by:

psiclone

jzcarguy, believe it or not I actually agreed with you… months ago before the decision was made to keep Buick and lose Pontiac. Meaning, yeah Pontiac would have been a better brand for a version of this car but that isn’t going to happen. So what should GM do with Buick? Stay in the 90s? Continue building cars that only retired people want(ed)? Or shift their product appeal into one that has a greater base with modernized product? Besides, believe it or not, some people aren’t as concerned with image as content. I don’t care as much about the logo in the grill if the vehicle is well-crafted. Some guy unbelievably commented on here the other day how he’d hypothetically be forced to leave a bar in shame because his pals would mock him for getting a “Regal”. Weak. Also, shaver brings up an excellent point that I hadn’t even considered. The best marketing is going to be getting great product out to the public and then let word of mouth do the selling.

And seriously, I am not trying to push the subject, but you once again made a point for me in your post. You ask, “so because Buick throws a bunch of money at Tiger Woods, and because they have young people in their commercials means I am supposed to imply that Buick is now a more youthful brand?” Two points, first, Buick no longer employs Tiger Woods; second, Buick (more specifically, Bob Lutz referring to GM) made it very clear that they would increase marketing budgets but focus significantly more on PRODUCT. So, those two points go together in that not renewing Tiger Woods’ contract was part of executing on the plan to not use gimmicks anymore to push product. They are finally getting confident enough in their product to squarely challenge the competition with brags and challenges. Check out some of Buick’s latest commercials on You Tube. Pretty much all product, features and beatiful shots of their news cars. You wouldn’t have seen that from GM marketing 10 years ago, even 5 years ago.

11/18, 10:40 PM

posted by:

I am need more oil for GM and I drive a Honda

The rear end of this thing is an exact copy of the Acura TL, GO Japan!!! They do it first and do it better.

11/22, 12:20 AM

posted by:

ktulu

This car is cool, but will bit kill audi
GL I’ve not da best

11/30, 4:59 PM

posted by:

MPav

Mr. Lutz: Bring us the Buick Regal GS SportWagon with 335 HP & AWD ASAP! Just what GM need. Sign me up! Hurry.

 
 
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