As always, this year’s Super Bowl was inundated with big dollar ads from many automakers, but one automaker, and one ad in particular ruled them all – and it might surprise you which one it was.
While most of the talk surrounded the controversy of General Motors’ jab at Ford’s F-150, or Chrysler’s second major ad to be filmed outside of its claimed location, the real winner of the Super Bowl was the Cadillac “Green Hell” ad showing off the all-new ATS as it flew around the infamous Nürburgring.
(More after video)
GM says that Kantar Media’s study of the Super Bowl audience rated “Green Hell” as the most-watched single ad of all-time, with an audience rating of 43.5. That translates to 111.3 million viewers. Not bad.
â€We have a big message this year – Cadillac is expanding with new models challenging the world’s best luxury cars. This stunning viewership data proves that Cadillac’s big message reached the largest audience,†said GM global marketing chief Joel Ewanick. “When it comes to Super Bowl ads, everyone has opinions on their favorites. But it’s a fact that this Cadillac spot had the biggest audience during the game.â€
“Green Hell” knocked last year’s “Miss Evelyn,” a Chevrolet Camaro commercial from the top spot of all-time.
Other big contenders
While Cadillac scored the most viewers in a single ad, other automakers pulled in some serious views as well. The next best automotive-related ad was the minute long spot from Kia about the new Optima, which scored a 42.25 rating, ranking seventh overall, with a 30-second spot from Hyundai being next from automakers at 12th, with a rating of 42.12.
Honda’s truck ad came in 14th with a rating of 42, with Fiat scoring 41.91 and a ranking of 20th, followed by Toyota at 22nd with a score of 41.78.
