Comments on: Cadillac launches “Life. Liberty. And the Pursuit.”

By: Caddy fan

Caddy fan — Sun, 27 Aug 2006 16:42:15 +0000

The new Life Liberty and Pursuit campaign rules. It’s better than any other car campaign that I’ve ever. I think the Cadillac cars rul, every single one of them
You Go Cadillac!
Mercedes Benz stinks and sucks!
Get out of here Mercedes BEnz fanatics
Cheer for Cadillac BEtter Service Sleeker Style and anybody of any age can buy drive one and be in style
F*** you Mercedes B****.

By: 1c3d0g

1c3d0g — Sun, 30 Jul 2006 05:34:58 +0000

I’m too cool for you.

By: Sean

Sean — Sat, 29 Jul 2006 18:54:43 +0000

1c3d0g, what a remarkably unfunny and stupid comment. And that name, what the hell are you thinking?

By: 1c3d0g

1c3d0g — Sat, 29 Jul 2006 17:02:18 +0000

Stuart, wow! That’s a new low even for you! Are you sure daddy has given you your meds today?

By: Anonymous

Anonymous — Sat, 29 Jul 2006 07:06:35 +0000

# 12, I think you need to do what your grandparents did and just…go away. Talk to my DeVille’s exhaust pipe.

By: Anonymous

Anonymous — Sat, 29 Jul 2006 03:18:21 +0000

Cadillacs are for geezers who want to spend a little bit more on a Buick

By: panda

panda — Fri, 28 Jul 2006 18:36:15 +0000

theres a reason why other car companies arnt in GM’s shoes….

By: Anonymous

Anonymous — Fri, 28 Jul 2006 14:58:09 +0000

What’s with all the hating on Cadillac? If you don;t like Caddy, then don’t post on LLN

By: Jon

Jon — Fri, 28 Jul 2006 13:42:17 +0000

You want me to compare a non-existent, one-off, non-production prototype to a production car? Lets make a production Caddy 16 and then we’ll pair it against a Bentley.

Jon.

By: The Stig

The Stig — Fri, 28 Jul 2006 11:31:55 +0000

Looks like student/intern work in graphics design inspired by “The Art of Shaving” store’s logo typography.

By: JABARI

JABARI — Fri, 28 Jul 2006 07:01:37 +0000

ITS ABOUT TIME CADDYS ARE THE SHIZNIT NOT EVERY AMERICAN WANTS TO BE EURO TRASH MOST PEOPLE WILL THINK GERMANY RULES BUT SCREW EM DETROIT WILL RISE AGAIN LOOK AT THE TIGERS

By: SteveG

SteveG — Fri, 28 Jul 2006 04:27:13 +0000

I think Caddy needs to ditch the wreath and just have the crest surrounded by a black circle.
I also think they should ditch the script and go for a more modern font.

Other than that, i see at least 2 CTS’ every day and they are always driven by a 30 something guy.
The next CTS will take Cadillac to the next level.

By: al

al — Fri, 28 Jul 2006 04:11:42 +0000

#31
dude youve got it all wrong man!! Ive sat in an XLR before in the Detroit auto show and let me tell you its got some crappy material in the interior. The Audi A4 which costs a lot less had by far nicer quality of leather than the XLR. I was pretty surprised at finding out that people actually buy XLR’s after i sat in one.

By: Mbuku Kanyau

Mbuku Kanyau — Fri, 28 Jul 2006 02:27:28 +0000

Funny how most people post their bias without putting their brains into gear.
If I recall Correctly, XLR beat most other vehicles in its class in performance, but fell short in interior materials when it debuted. That said XLR V has interior materials as good as Maybach. Meanwhile, since there are soo few XLR V’s on the road, would you rather drive an SL or an XLR? The XLR is better quality, studies (Scientific not consumer Report) support the essertion

Cadillac is not a Benz yet in some peoples minds. But, If I was ever to spend US$50,000.00 on a car, I would put emotions aside, and test drive as many cars as I can before I give my money. That is what Warren Buffet did, and he got a DTS earlier this year. That is money well spent.

Go ahead, pay full price for your Lexus GS, or Audi A6, spend your money, contribute to the national trade deficit, without taking a few minutes to call a Cadillac Dealer, who would happily bring an STS for you to Test drive…

You will be suprised what car u end up with, if you comparison shop..

I suprised myself by getting a Cobalt instead of a Civic or Corolla.. For the Price, I could not justify spending that much more money. Plus… Ford lost becouse, I know it has true quality problems.

By: Reno

Reno — Fri, 28 Jul 2006 01:12:03 +0000

Oh yeah, I think the len flares on the ads could be toned down, but the ads do showcase luxury and prestige in sort of a Gucci,Luis Vutton ad type of flavor. The emotion is well executed, but where are the cars? I would rather them keep the emotion and flavor of the ad, even keep the slogan, but incorporate more of a vision for the cars. The Art Director of the Ad agency need a swift kick in the ass for not evaluating the whole concept and letting his creatives over look the beauty of cars.

By: Anonymous

Anonymous — Fri, 28 Jul 2006 00:49:16 +0000

If Cadillac is the Ultimate Driving Experience, then I’ll take the bus. Or car pool with my Great Grandfather in his Cad.

By: DaddyO

DaddyO — Fri, 28 Jul 2006 00:22:35 +0000

For Goodness Sake… just go ahead and call it “Ultimate Driving Experience” like they really wanna do deep down inside.

By: BAMF

BAMF — Thu, 27 Jul 2006 23:50:50 +0000

Jon? Curious to hear your response

By: peter g

peter g — Thu, 27 Jul 2006 22:44:46 +0000

“Life, Liberty and the Pursuit”…This is a tagline that some copywriter had to come up with, just before deadline…And a crappy slogan it is…Caddy’s are not ****, but they’ll never compare with e.g. RR’s or Maseratis or what have you. And they shouldn’t. They’re Cadillacs and should try to be the best Cadillacs in the world. And yes: Easy on the lense flares…Looks so encredibly photoshop!

By: Foster

Foster — Thu, 27 Jul 2006 21:19:56 +0000

ow and to Stuart, WhAAAAAAAAAAAAAAT are you talking about. Hyundai ?? come on Hyundai, besides the 80,s killing the great cars of the usa off they were great cars and very sought after it is only a matter of time before they are back were they wore. However I dont think that Cadilac is trying to compete with The Greman higher end cars. 70$ plus to much. THey really just want to build a american luxury car. KNow lets get it right BMW= Sport, Benz=Sport Luxury/ High end Luxury just differnt they are not better or worse exept benz horrible E-class

By: Foster

Foster — Thu, 27 Jul 2006 21:13:22 +0000

Hey to the guy that posted number 11 om cadilac has a better reliblity reputation than Mercedes Benz the benz it about the bigest pile there is out there. but nice try

By: stuart

stuart — Thu, 27 Jul 2006 21:11:34 +0000

Cadillac are ****. Said it before and will say it again – U can’t even compare to Hyundai let alone any premium german car. Best thing for you would be try to compete with Chrysler. Otherwise you are looking at a bleak future

By: Anonymous

Anonymous — Thu, 27 Jul 2006 21:09:12 +0000

Dumb campaign, “Life, Liberty and the Pursuit”

Pursuit of what? Wire wheels, Landau roofs and curb feelers are the pursuit of Grampa Charlie’s retirment dollars, that’s about it.

Or how about the “Pursuit” of a more youthful image? Like under 65?

Seriously, this is not a youthful tagline

By: BAMF

BAMF — Thu, 27 Jul 2006 21:06:21 +0000

Well, because the XLR kinda sucks. The Sixteen doesn’t. Its pretty amazing, inside and out. What do you not like about the Sixteen? I can think of a lot I don’t like about the XLR.

By: al

al — Thu, 27 Jul 2006 20:30:40 +0000

ANONYMOUS
You are starting to say the stupid same crap GMrules says. are you trying to be funny or what because I know you dont belive in a word you said about cadillac going against RR, maserati and Bentley. Anyway man just stop with the bull crap because we are actuallay trying to have decent conversations about cars here.

By: Jon

Jon — Thu, 27 Jul 2006 20:22:18 +0000

There isn’t a market for a $200,000 Caddy…just look at the XLR and see how poorly and slowly its selling. If Caddy can’t compete with the SL, how on earth do you think it will compete with Bentley?

Jon.

By: BAMF

BAMF — Thu, 27 Jul 2006 20:12:48 +0000

“Dude, if you think Caddy can go up against RR, Bentley and Maserati you have some serious problems.”

Actually, I would venture to say that the Cadillac Sixteen concept could compete with RR, Bentley AND Maybach if they ever made it (which I know they wont). I know that Caddy isn’t up to par with the European brands right now, but I think that when GM finishes turning itself around, that will change. They’ve come a LOOOOOOONG way recently, and I bet in a few years they’ll be much closer to the Europeans. Maybe one day they’ll once again build an ultimate luxury vehicle like the Sixteen. Its possible….

By: Adam Singer

Adam Singer — Thu, 27 Jul 2006 19:56:52 +0000

Easy with the lens flares there!

By: GTIguy

GTIguy — Thu, 27 Jul 2006 19:55:45 +0000

how about the stunning similarity to the recent/current jaguar campaign? is that just me? i feel that both are trying to shift away from a product-based focus and more to the appeal of an overarching idea/ideal.

By: Jon

Jon — Thu, 27 Jul 2006 19:52:11 +0000

Dude, if you think Caddy can go up against RR, Bentley and Maserati you have some serious problems. Get off the pipe, and get some help.

Go look at the interior of an Audi and then the interior of a Caddy and you will see just how crappy and cheaply made / felling a Caddy interior is.

Jon.

By: Anonymous

Anonymous — Thu, 27 Jul 2006 19:46:36 +0000

This is a winning campaign that will prove the naysayers wrong. Caddy is the Standard of the World, everything else is garbage. A year from now, all the MB, BMW, Lexus cars are going to be collecting dust while Caddy continues their onslaught of top notch vehicles that offer quality, performance and luxury that is second to nobody.

And right behind Caddy will be Buick to take the current reigns once Caddy moves up to battle RollsRoyce, Bentley, Maserati and other high end cars. They’ll be unbeatable

By: 3576

3576 — Thu, 27 Jul 2006 19:45:52 +0000

Give it up Cadillac. Only blue hairs without a clue want to drive your pieces of crap. One of my senior citizen relatives bought a new Cadillac and eventually sold it for a Mercedes cause they were sick and tired of having to constantly take it to the dealer for a barage of warranty repairs – including a completely brand new engine after only 10k miles! Cadillac should do the same thing Oldsmobile did and just go away…

By: JackD

JackD — Thu, 27 Jul 2006 19:43:49 +0000

Very classy, elegant and beautifully photographed ads. Cadillacs are fantastic luxury cars and the brand has really come along way in the last few years so a fresh new campaign is a great idea. And of course the first three posts here are negative with the obligatory Japanese and German cars are better dreck. Typical of someone that speaks from emotion and not fact. I always find it remarkable how people post when the despise something as if they have to show their hate to the rest of the world. Sorry for getting on my soap box. Great job Cadillac.

By: Tom

Tom — Thu, 27 Jul 2006 19:43:03 +0000

Better than “Accelerating the future” for sure!

By: Anonymous

Anonymous — Thu, 27 Jul 2006 19:41:25 +0000

FWD + V8 = pointless.
Luxury + SUV = Pointless.
The only interesting car that Cadillac builds is the CTS-V. Otherwise, the rest of their vehicles are totally pointless and are not at the top of any of their classes.