Nearly a month ago, rumors surfaced indicating General Motors might scrap plans for a new large Cadillac model meant to replace the DTS and STS. With no official word so far on the rumors, we decided to ask Vice Chairman Bob Lutz for his commentary.
Leftlane: “Up until now the popular rumors has been the DTS and STS will be replaced by a single new model. More recently there have been rumors about that project being on hold. Does Cadillac still need a large model above the CTS?”
Mr. Lutz: “Let me just say that it is in the realm of specific new model information that we haven’t really talked about yet, but generally as we look at our entire portfolio, there is a tendency to reduce investment in engineering on large rear-wheel-drive entries in favor of lighter weight and much more fuel efficient cars.”
While the top executive’s comments don’t provide a definitive answer, it’s clear even a luxury brand like Cadillac is adapt to tough economic times.
Original Story [Aug 12]: Cadillac’s STS and DTS, nameplates which date back more than 30 and 60 years, respectively, both have cloudy futures. General Motors’ Hamtramck, Mich., factory that builds the DTS (which prior to 2005 was known simply as DeVille) is scheduled to switch over to Chevrolet Volt production in 2010. The STS (formerly known as Seville) is built at Cadillac’s Lansing, Mich., factory, which is expected to ramp up production of more hot-selling CTS variants.
Speaking to Bloomberg, auto consulting firm Planning Edge’s Alan Baum suggested that “people still want Cadillacs [but] they want a very different car.”
With a coupe version of the CTS on the way and expected emphasis on more fuel efficient Escalades (which are built in Arlington, Texas, and Mexico), GM is remaining mum on rumors that the STS and DTS would be replaced with a new model. Instead, GM might be focusing on a smaller, more efficient car that would replace the BLS (currently sold only overseas) and slot below the CTS. Sales of the STS and DTS are down 24.7 and 13.9 percent, respectively, from 2007 year-to-date levels.


08/12, 9:29 AM
posted by:
mayer_ray_nagin
good riddance
08/12, 10:15 AM
posted by:
Brendino
There’s no way they don’t keep some kind of a flagship. Isn’t the DTS on the Lucerne platform? Where is that car being made?
And who’s making the stretched STS that’s popular in China?
It seems like Caddy has options.
08/12, 10:31 AM
posted by:
howsmydriving
Luxury cars for old men.
08/12, 10:32 AM
posted by:
SickofGarbageMotors
Neither of these models were anywhere near competitive so this is a smart move.
08/12, 10:49 AM
posted by:
tripleonefive
Cadillac just needs to worry about the CTS and they need to make every version of the Escapade in Hybrid form and try not to charge too much for it bc people wont pay over a certain amount for a GM product
The new SRX looks promising and I was opposed to it before but maybe they need a car under the CTS with a turbo 4
08/12, 10:55 AM
posted by:
johnnycanuck
Too bad. These models are both excellent value for the money, and if you’re driving in North America how much more of a luxury car do you need? They’re smooth, quiet, roomy and have more than enough power. And the Last time I checked there weren’t a hell of a lot of autobahns over here.
08/12, 11:13 AM
posted by:
shaver
Caddy really needs to bring back the big coupe de ville as close in dims too the ‘72 model as possible. 30′ long and only two doors, thats luxury.
08/12, 11:13 AM
posted by:
shaver
Dont forget the V16
08/12, 11:36 AM
posted by:
jumpoffit
bring back the Eldorado!
08/12, 12:16 PM
posted by:
jayjc08
tripleonefive- So why are nearly all of this years production run of ZR1’s sold? The ZR1 is the most expensive vehicle GM’s EVER produced.
sickofgarbagemotors- What are you talking about? These vehicles were competitive on a scale that Mercedes Benz and BMW never had. They don’t have all the bells and whistles that they have, but a magnetic suspension system, HUD display, etc.. Not a bunch of major things, but it was never intended to compete with 7-series, S-class, etc.
08/12, 12:17 PM
posted by:
jayjc08
Wait… I just replied to two trolls. That’s never going to get anywhere.
08/12, 12:44 PM
posted by:
jsabbagh
This is a shame. Cadillac has always been an iconic luxury car, it is a shame that they have slipped so far.
08/12, 1:19 PM
posted by:
megeebee
The DTS is older than even GM imagined it ever would be. The STS, for reasons I won’t go in to now, has been a flop since it was introduced for 2005 (thank YOU Mr. Lutz). Replacing it with one good car of a size somewhere between the STS and DTS is (or WAS) a good idea. I’m sure that, all things being equal, GM would be forging ahead with it. But things are not equal. The corporation needs volume. OK, I get it. But I feel queezy when I hear that the smaller car coming in a couple years is to be sold “globally”. The Europeans hate the current CTS and any attempt to “Euro” the Cadillac. The large sedan that seems to be all but cancelled is what they think of when they hear the word “Cadillac”. In fact, I think the world does just the same. If the world wants a BMW it BUYS a BMW. It may not want a Cadillac version. Asia may perhaps emrace it. Buyers there are relatively “new”, and may not be saddled with the self-afflicted brand prejudice that Europeans (and to some extent Americans) seem to hold more dear than even the rule of law.
Still, the core of the business must be seen to first. If GM can be made healthy then more costly, lower volume product can be planned. But I am sad indeed to hear of this. It seems almost too reactionary. I’m afraid GM/ Cadillac will be caught with its britches down once more when, as in the 80’s, the initial shock of gas/energy prices wear off and they were caught with only one very old large sedan. Ford and their Town Car cleaned up, albeit with heavy fleet sales.
08/12, 2:07 PM
posted by:
teidsmore
Cadillacs potential seems to be so clearly apparent to the everyone BUT GM’s board. When people from China, U.A.E., East Europe, etc. get their big pay day and want to reward themselves with a big car what better Country to look than the U.S. for their new dream machine. We have BIG roads, BIG parking lots, BIG appetites, BIG houses with BIG garages, BIG golf courses, BIG everything. If Cadillac made even a decent full size RWD sedan with American dream styling the up and coming elite from around the world would LOVE to own one! Even if they had the means to purchase a S-Class many would probably opt for this car, Cadillacs are a fun alternative! Figure it out board members!!! You guys NEED a thriving luxury brand and with out a full size SEDAN you have NO luxury brand, find the money and find it now.
08/12, 2:56 PM
posted by:
tastyorange
Bring back the 1979 Coupe Deville.
A car that actually looked like a car should with a real name and many color choices other than grey, silver and grey.
08/12, 3:13 PM
posted by:
ktulu
dump ‘em
bring out a ne bro-ham! a bloclk long
08/12, 4:09 PM
posted by:
brassmonkey
No need for a V8 FWD with a 4A trans? What is this, 2008?
08/12, 6:00 PM
posted by:
megeebee
Oh, and dropping these two cars is not a rumor. It’s been common knowledge since it was announced by Cadillac last September.
The only thing that is uncertain is wht, if anything, will take their places.
08/12, 7:12 PM
posted by:
olds307
If you ask some people they’ll tell you Cadillac has been dead since after the 1996 model year when they discontinued the last traditional Cadillac the Cadillac Fleetwood.
But then again Lincoln has been successful soldiering on with the traditional Town Car, although the idiots on this website will have snyde remarks about that…… but there IS a REASON that the Town Car OWNS the commercial car service industry. ’nuff said.
08/12, 10:21 PM
posted by:
sprockkets
Sometimes older people want a cushy comfy ride instead of the younger crowd wanting sport.
Maybe American’s like having a Seville or Deville instead of a STS or DTS, which is lame since it just means the Seville or Deville Touring Sedan.
What’s the CTS, the Caddy Touring sedan? How lame. Calling your vehicles by letters isn’t what makes BMW awesome, though at least the CTS-V is a worthy competitor.
And in the nick picking department, it was even lamer how the DTS had HID as an option 2 gens ago, then dropped it on the next gen, to return back on the current gen.
08/12, 11:01 PM
posted by:
400horseSS
Wow, what will the fat ass tortellini twisting Jersey mobsters drive ?
08/13, 12:30 AM
posted by:
olds307
^lmao
08/13, 4:23 AM
posted by:
El Aleman
nice one, 400hpSS!!!!!!
08/13, 8:56 AM
posted by:
SickofGarbageMotors
No loss here, the retirees will just keep buying Buicks.
09/04, 2:44 PM
posted by:
JoshyLofty
I took a towncar executive limo to the airport and back a few weeks ago and even sitting in the back, i was nauseous from the lofty ride. I’m so used to a sportier suspension i couldn’t take it! lol. but there is a reason the towncar is still made, yes… (in response to olds307)
09/04, 3:02 PM
posted by:
DadzBoyz
Last time GM shifted to all front wheel drivers it worked out so well!
Oh. Wait. That’s one of the things that got them where they are now.
09/04, 3:19 PM
posted by:
MercMark
If any car company needs to have a big sedan, it’s caddy.
09/04, 3:33 PM
posted by:
howsmydriving
Bring back El Dorado, Coupe de Ville, Fleetwod, Cimarron, Catera, and most of all, large rear fins.
09/04, 4:40 PM
posted by:
johnnycanuck
If I had to guess, GM probably makes enough profit on the STS and DTS to justify their existence despite relatively low sales. It sure doesn’t sound like they’re in a big hurry to move on this decision, as in where’s the price of gas going to go next.
09/04, 5:55 PM
posted by:
inline6
They do need a big car to slot in between these two.
I’ve really liked the DTS since its re-skin for 2006. It looks big, sharp, and luxurious. It is too bad that the car comes with 291hp, tops, FWD, and a 4AT.
GM needs to stretch the Sigma and give us a car of similar size to the DTS, but with 350+hp, Direct Injection, RWD, and a 6AT.
The Town Car? PLEASE! It’s 30 years old, it’s ugly, slow, handles badly, has a cheap instrument panel, cheap body hardware, and isn’t selling to anyone BUT fleets anymore, practically. Which is why Lincoln only sold 12,642 Town Cars for all of MY2008.
Cadillac sold 40,610 DTSes in the same period.
09/04, 8:48 PM
posted by:
tyler_is_aero_tt
Good news. i hope they make it as cool as the CTS. The STS and DTS are snoozers.
09/04, 10:48 PM
posted by:
steve333
This revamped website keeps crashing my damn browser!
Sometimes change is not good. LLN.
09/05, 7:36 AM
posted by:
DeansterTJ
Really, what’s left for the bleuhairs in Florida to drive? DTS/STS gone, Mercury and Ford canning the Panther line, and Chrysler left holding its balls, etc. Buick alone can’t hack it. Caddy would be wise to stretch the CTS and reskin it. I might be interested myself….
09/05, 4:03 PM
posted by:
slammed gti
ive been waiting for GM to come around. i love the CTS. always had a thing for the STS but felt it was overpriced and at that price should be rwd. drop an lsa in it. based on the CTS’s new success, id bet that would be a great ride.
as for the DTS, how can there there be no carrier in a carrier fleet? build that sled. make it new.
add an electric 4 door after the volt and id say they will have cafe licked. hell, so what if it runs on ethanol as long as it exists and has a big v8.
09/05, 10:09 PM
posted by:
elviososa
I cannot believe that the head of the GM can’t even answer a question clearly. No wonder GM is going down due to the sloppy management.
09/06, 7:26 AM
posted by:
MoparMan
Hmm - I wonder if what Lutz is saying is that there will be a bigger Caddy, but don’t expect all of these development $$$ poured into it as originally planned. Maybe a substantial - or even mild - refresh of the current large FWD platform for the DTS to keep the older customers satisfied, and no STS for the foreseeable future until the economy turns around.
I agree with the poster that said there HAS to be room in the stable for a large Caddy - it just won’t be everything we know it could be (stretched CTS, or the stillborn new RWD platform) due to GM being strapped for money right now.