Cadillac will do away with its “Break Through” campaign and drop Led Zeppelin’s “Rock and Roll” theme song, according to Automotive News. A new campaign to be introduced in August will target younger affluent buyers, and will be “story oriented.” It will not feature a single theme song, according to the report. The “Break Through” campaign began during the 2002 Super Bowl. More details are expected in the next few weeks, when General Motors will unveil the new campaign.
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07/17, 9:49 AM
posted by:
GMrules
How about “Cadillac, not for poseurs” directed at the Euro trash that doesn’t stand a chance against the Caddy onslaught
07/17, 9:50 AM
posted by:
Renton
These are some of GM’s best products, but they are stil priced too high to get me out of my BMW.
Lower your prices GM. You have lost incredible market share, no ad campaign will bring me back. Lower your prices.
07/17, 9:57 AM
posted by:
JD
Good. I’ve always had issues with using a Zeppelin song to sell cars. Or anything for that matter.
07/17, 9:58 AM
posted by:
GMrules
“Cadillac. not your fathers BMW”
07/17, 9:59 AM
posted by:
GMrules
“Cadillac, when everything else just Breaks”
07/17, 10:01 AM
posted by:
GMrules
“Cadillac, Real performance comes from America”
07/17, 10:07 AM
posted by:
GMrules
“Cadillac, because we have to shove this crap down somebodies throat”
07/17, 10:12 AM
posted by:
tino
MY THROAT!
07/17, 10:14 AM
posted by:
Asher
Love #7!!
07/17, 11:13 AM
posted by:
GMrules
“Cadillac, when the competition is just too pedestrian”
07/17, 11:14 AM
posted by:
GMrules
“Cadillac, imitation is the sicerest form of flattery”
07/17, 11:15 AM
posted by:
GMrules
“Cadillac, when all else fails, buy American”
07/17, 12:19 PM
posted by:
U-dub
C-lacs rock, but I am still mad at the XLR-V… WEAK! I’d rather have a ZO6.
07/17, 12:27 PM
posted by:
al
“Cadillac, not as good as the german brands but at least its american right?”
07/17, 1:40 PM
posted by:
GMrules
“Cadillac, when everything German is to low class for you”
07/17, 1:44 PM
posted by:
GMrules
“Cadillac. You’ve reached the top of the class”
Seriously, Caddy should offer some mega deal where any moron who owns a POS German car or Asian econobox can trade up to a Genuine Cadillac if they promise never to screw up again!
Give em like 5% of their TMV, that’s all it will take to get these fools out of their current crap and into a Caddy
07/17, 2:23 PM
posted by:
Jae
“Cadillac, because the UAW is known for quality”
07/17, 3:41 PM
posted by:
manny
damn… i rather liked that campaign…
07/17, 3:50 PM
posted by:
I Wankalot
I saw a CTS today, the first one I ever saw in the UK with RHD. those creases sure made it look cheap. The Hyundai Sonata it was parked next to looked more expensive
07/17, 4:19 PM
posted by:
I Wankalot
gotta love GM! (keep it AMERICAN!)
07/17, 6:14 PM
posted by:
Hamann
“Cadillac when you love GM and never saw anything else”
07/17, 8:11 PM
posted by:
Camron
thank god its over, they really killed that led zeppelin song
07/17, 10:44 PM
posted by:
The Stig
I guess they’ve broken through.
07/18, 12:59 AM
posted by:
Rene Curry
Cadillac, today!
07/18, 1:28 AM
posted by:
CarMan
Yeah… I’d love to buy a Caddy… if it were 1950 again. Grow up GMrules.
07/18, 7:01 AM
posted by:
Zan
Cadillac really needs to design something for people under age 65.
I just do not get it, a CTS cost equal or more than a 330i, but the quality just isn’t there yet. I still feel like cadillac is a car for old people.
07/18, 10:48 AM
posted by:
1c3d0g
Damn it, I liked that capaign.
07/19, 1:32 AM
posted by:
BMW850
In the bay area lots of cadillacs are found in ghettos with big chrome plastic hubcaps. In Southern California, cadillac convertibles are used as a dumpster replacing more expensive garbage trucks.
07/29, 3:22 PM
posted by:
junk
cadillac is a garbage car. it will never become the standard of the world. German competitors are always the best and they always will be. Cadilllac should close the company. Bad luck CADILLAC!