By Ronan Glon
Wednesday, May 9th, 2012 @ 12:03 pm
 
Cadillac is getting ready to launch the new XTS across the United States. The sedan will inaugurate a brand new tablet-like infotainment system called Cadillac User Experience (CUE) that will later make its way to the smaller ATS model.

A Cadillac salesman will thoroughly explain the CUE system to every new owner, but for some it might take more time to get used to.

To avoid mass confusion, the American luxury automaker has officially announced in a press release that every XTS will come standard with an Apple iPad that will be loaded with 12 how-to videos about the infotainment system.

The press release nullifies an earlier rumor that claimed that the smaller ATS would come standard with an iPad, too.

Cadillac hopes that the videos stored on the iPad will act as a digital owner's manual for owners who might not be familiar with infotainment systems.

"When you get home and say 'What did [the salesman] say again?,' we want to provide those tools," affirmed Mark Harland, the connected-customer manager for General Motors.

In addition to the iPad, every single Cadillac dealer across the United States will have a certified technology expert on hand to assist owners who might run into issues with the CUE system.

Cadillac is setting the bar high very high for itself: it wants to provide a customer service that is on par with Apple's Genius Bar.

"The metric for us is customer retention," explained Harland. "So if we increase sales retention or service retention, then the return on investments is substantial."

The 2013 XTS is scheduled to hit showrooms later this spring.
  

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