Cadillac to replace DTS, STS; introduce entry-level model

September17

2008-cadillac-sts.jpg

Cadillac has announced that it will replace the DTS and STS with one luxury sedan, confirming rumors that have been swirling for months. The reason for the model merger is a declining premium-luxury sedan market that has also reduced the sales of the DTS and STS. “So arguably, we don't need two entries there anymore, given the shrinkage of that segment,” Jim Taylor, Cadillac's general manager, said.

According to Automotive News, Cadillac sold 33,368 DTS sedans through the first seven months of 2007, down 13.9% from the same period last year. STS sales were down 24.7% compared to last year, accounting for 13,156 sales.

Taylor said the replacement model will combine the best attributes of both sedans, although he stopped short of giving a name or time frame for the new car.

Taylor also indicated that Cadillac is considering introducing an entry-level model. “Can we use (a) vehicle at $28,000 to $32,000 that would address a whole other customer group that would be under the CTS? Absolutely,” Taylor said. GM's president of North America, Troy Clarke, has already stated that GM would like a car to slot below the CTS in Cadillac's lineup.

Taylor also said that the idea of a flagship sedan for Cadillac is still a possibility.




 


48 Comments

  1. They'll have to make a 30 feet long gas guzzler named 'Bitchslappa' before I'm going to notice Cadillac again, preferably with seal skin interior, I would like that.

    Comment by Rotman, posted on September17 at 8:13 am
  2. ^^^ LMAO

    Comment by gitcypher, posted on September17 at 8:27 am
  3. I prefer baby sealskin, with clubmarks. That's my kind of whip

    Comment by Deanster, posted on September17 at 8:35 am
  4. They cabn combine the DTS and the STS and call it an STD.

    Comment by RicardoHead, posted on September17 at 8:42 am
  5. Ricardo that was fuckin awesome! Somebody call Cadillac! oh, will there be a wagon form called HIV?

    Comment by MY Si, posted on September17 at 8:51 am
  6. The STS is Cadillac's best looking car although not their fastest. All Cadillacs are ugly and what Cadillac should do is redesign all their cars starting with the CTS. I know that Cadillac has made a new CTS and that is just as ugly as the original.

    Comment by sunshine1810, posted on September17 at 9:01 am
  7. if they had the Cadillac STD, i wonder if it would be related in anyway to the vw UP!

    Comment by 55amg, posted on September17 at 10:05 am
  8. sunshine 1810, so because you, one person feel Cadillacs are ugly, they should redesign them?????
    That is a reall intelligent post. There is not a car made that someone out there would not think is ugly. I feel the Camry is ugly but that is my opnion, it stills sells like crazy. The CTS is also a big seller. Biased opinions on this site.
    tripleonefive is retarded, that is an unbiased fact.

    Comment by lamboz get a life, posted on September17 at 10:07 am
  9. They had an entry-level car in the '80s called the Cimarron, and that sure worked out great.

    Comment by TomF, posted on September17 at 10:09 am
  10. Cant sell any STS or DTS huh Cadillac ? You are the genius Lamboz Its so obvious You love mentioning my name don't you

    Comment by tripleonefive, posted on September17 at 10:47 am
  11. where is Gm Sales when you need him defending the cancellation of these models? i cant wait to hear what he says. maybe its because they are so dominate in this category they wanted to give other people a chance right?

    Comment by sik59rt, posted on September17 at 10:49 am
  12. Tom F, you said it, the early 80's?????????????? Tom F we are no lnger in the 80's by the way so put away your mullett and leather tie.
    No, I think your name is quite stupid, but I like stating my unbiased opinion that you suck and know nothing about cars excpet what you read while sitting in the waiting room at your phyciatrist's office reading outdated Consumer Reports and the occasional Redbook.

    Comment by lamboz get a life, posted on September17 at 10:52 am
  13. How about a long wheelbase with suicide doors (remember the earlier post on GM) in RWD with optional AWD, starting around $45,000? I think that that would get some biters. I hope that we receive a model with an optional second row center console as well.

    Comment by Bryce, posted on September17 at 11:44 am
  14. thanks lamboz get a life for being fair and unbiased, 1115 is just flaming again, the new 08 cts rocks, the sts and dts are outdated and could use a replacement, why not?

    Comment by CTS DRIVER, posted on September17 at 11:46 am
  15. LMAO @ STD! Whatever they name it, I hope it has an actual NAME. All these ABC and XYZ names is annoying and lazy.

    Comment by EVOQ, posted on September17 at 12:00 pm
  16. this would work fine but only if they come out with a new high-end sedan. This would however be the last step in alienating all of Cadillac's traditional customers.

    Comment by AMGoff, posted on September17 at 12:06 pm
  17. "Cadillac sold 33,368 DTS sedans through the first seven months of 2007,"

    All to Livery companies. Who wants to drive a cab?

    Comment by Wickedated, posted on September17 at 12:57 pm
  18. Ill never give up my Cadillac OOPs Cadilac is giving up on themselves lol
    A car slotted UNDER the CTS ?? Thats makes sense It makes as much sense as the Catera.
    Since they seem to know how to make SUV's (that get recalled) they should redesign the SRX smooth like they did with the CTS. Hurry up and make the BRX small SUV for all the posers who want an Equinox in a Cadillac tux.

    Comment by tripleonefive, posted on September17 at 1:03 pm
  19. ^^^^whatever

    Comment by CTS DRIVER, posted on September17 at 1:13 pm
  20. Ha! HA! STD! Well for the big Cadillac sedan lovers, it was nice to pick between FWD DTS & RWD STS. The STS is the better looking one for the guy with taste, but now that the new CTS looks a lot like the STS & is RWD anyway, I suppose it's time to bring it down to one big Caddy sedan. But bring no BS "BLS."

    Comment by TOZO, posted on September17 at 1:34 pm
  21. They should build a top notch 28,000-32,000$ dollar car, built it to top notch specs like the new cts, make it rwd, give it good strong motors, but make it a Buick. Bring buick make were it belongs, just below Cadallic. An Cadallic at that price is just to cheap, (but still out of my price range). A new cheaper model would weaken the who brand.

    Comment by 67_L-88, posted on September17 at 2:10 pm
  22. * sorry two mistakes bring buick back to were it belongs
    and would weaken the whole brand.

    Also, maybe even AWD as an option.

    Comment by 67_L-88, posted on September17 at 2:12 pm
  23. L-88: You're kind of right
    No entry-level" Caddies!

    Comment by jackjimturkey, posted on September17 at 2:24 pm
  24. wasnt it the Caddy that ZIGS? not Zings?

    Comment by sik59rt, posted on September17 at 2:26 pm
  25. Lamboz what are you driving since you are so interesting in what you THINK I drive ?

    Comment by tripleonefive, posted on September17 at 2:43 pm
  26. Makes BMW the laziest they use numbers to name theyre cars

    Comment by Rompn4x, posted on September17 at 2:54 pm
  27. tripleonefive - you realized that the CTS IS the catera

    Catera
    Touring
    Sedan

    Comment by Commodore, posted on September17 at 3:16 pm
  28. I realized that and that was the point. Either way it sucks bc you know why. I will say that Cadillac should capitalize on their SUV's and try and get some fuel efficiency throughout the lineup and keep on trucking

    Comment by tripleonefive, posted on September17 at 3:48 pm
  29. Havent we discussed this before? I thought it meant Cimmaron Touring sedan. Either way it sucks bc you know why. I will say that Cadillac should capitalize on their SUV's and try and get some fuel efficiency throughout the lineup and keep on trucking

    Comment by tripleonefive, posted on September17 at 4:10 pm
  30. Just so long as they don't put a Caddy badge on a cobalt

    Comment by jackjimturkey, posted on September17 at 4:18 pm
  31. Don't forget.. the only reason Cadillac went to full alphanumerics was that they didn't want to retain their elderly audience with a CateraCTS! And as far as segmenting the market, after the male-biased STD sports sedan it would only be right to offer a companion soccer-mom-friendly HPV sport-utility!

    Comment by autonutt, posted on September17 at 6:12 pm
  32. Caddy trucks do not interest me, why make a truck youre afraid to bang up.
    lexus has the elderly croud now, and caddy is marketing the cts to 30 year olds like me, the dts and sts need to be killed for a slightly larger sporty comfortable sedan priced rite below bmw and mb.

    Comment by CTS DRIVER, posted on September17 at 6:20 pm
  33. "I will say that Cadillac should capitalize on their SUV's and try and get some fuel efficiency throughout the lineup and keep on trucking" - that is the most contradictory statement ever. You basic said to focus on SUVs while increasing fuel-efficiency. LOL!

    And the Catera is actually a good example of how far GM has come from the original Catera (a POS) to the last gen CTS which was a success to the 2008 CTS aka "my next car"

    Comment by Commodore, posted on September17 at 8:20 pm
  34. Well they have the hybrid Escalade coming out dumbass They can buy Toyotas technolgy and make hybrids

    Comment by tripleonefive, posted on September17 at 9:09 pm
  35. They suck compared to what? A front-drive acura? please… maybe once your other testicle descends you'll wake up and join the real world.

    Comment by AMGoff, posted on September17 at 11:00 pm
  36. yes a front drive Acura, which is better than an old ass Buick
    STFU Old man

    Comment by tripleonefive, posted on September17 at 11:49 pm
  37. Deanster that sealskin with clubmarks remark is funny as hell
    Thats a joke Armandohead and Lamboz take note

    Comment by tripleonefive, posted on September17 at 11:51 pm
  38. I think Cadillac is finally finding some focus. The 2008 CTS is a good starting point from which to drive the second stage of their revival.

    Offering two uncompetitive sedans above the CTS was wasteful and did nothing to reestablish Cadillac in the luxury segment. Hopefully the new sedan will combine the roominess of the DTS with the rear wheel drive layout of the STS (along with some knockout styling via the Sixteen Concept). Throw in some performance engine/transmission combos along with some available fuel efficient technology (hybrid and/or diesel) and Cadillac may finally have a winner in this segment.

    Cadillac needs an entry level sedan. However, the front wheel drive BLS was definitely not the correct product. If Cadillac can give an Alpha based rear wheel drive sedan some 2008 CTS DNA, then it should have a competitive product in this segment. Proper execution of this product would be especially crucial to the European luxury market to repair the image massacre caused by the front wheel drive BLS.

    I think Cadillac should also seriously consider (if it hasn't already) expanding the model lines. For example, the CTS line should be expanded to include a coupe, convertible (or coupe-cabrio), and a wagon. This would make the brand more competitive on a global scale.

    I think a smaller crossover is a good idea, as long as it is properly differentiated from any lower platform mates. I also think the SRX crossover should continue in the lineup; it needs a serious redesign so that it looks less like a bloated, extended station wagon. A redesigned SRX would be more crucial to the lineup in the U.S. than it would be elsewhere.

    I think a less expensive hardtop roadster would be a nice addition to the lineup. I am not sure if the Kappa platform could be made upscale enough to handle a Cadillac product, though. The XLR could be retained to serve as the brand's halo product.

    I would like to see the truck based Escalade products disappear. If people want luxury truck products, then GMC can offer them with their Denali trim levels. I know at one time these products probably saved Cadillac from extinction, but they look ridiculous in a post cheap gas world.

    Comment by Cire, posted on September18 at 11:07 am
  39. I've seen an old-ass buick (park next to a '60s model daily)

    Never seen an old ass "A—a"

    reminds me of a commercial: anybody (even honda's faux-luxury division) can make a new car.
    What about when it gets to be an old car.

    I new a guy back in '95 that drove an acc-, um "Legend," and it was already a POS

    Cire: No "entry-level" Caddies! Bad idea. If they want something affordable at the stores, make 'em all Chevy/Cadillac or Cadillac/Pontiac dealers, but preserve the Caddy badge for REAL LUXURY CARS!

    Comment by jackjimturkey, posted on September18 at 2:55 pm
  40. You "new" a guy? Knew is the proper word since you like to harp on spelling so much Idiot
    Back in the 60's people didn't have any choice but to buy American. Any of those cars that are on the road today have crate engines or they were driven gingerly with the original
    I saw an idiot in a Grand Cherokee that had a bumper sticker that read" I buy it where I make it" Those are the types of idiots that buy something bc its American.

    Comment by tripleonefive, posted on September18 at 4:42 pm
  41. If the CTS is nearly the size of a 5-Series or E-Class, then I don't see why it would be a bad idea to offer something to directly compete against the 3-Series and C-Class (as well as the Lexus IS). For Cadillac to be a competitive full scale luxury brand, it must offer products in all core segments of the luxury car market. I still think this product would be a little more crucial in Europe than here, but there might be some people in the U.S. that would appreciate a well made, rear wheel drive, compact Cadillac sedan.

    Comment by Cire, posted on September18 at 5:16 pm
  42. Cire: I think I misunderstood you.

    You said "entry-level," and i though "cobalt." What you meant was "smaller luxury," and I'm OK with that, as long as it's close to the 3-series and S-class. i'd hate to see them go the japanese route and slap a caddy badge on a Malibu/Aura

    Comment by jackjimturkey, posted on September18 at 6:03 pm
  43. Kill yourself lamboz

    Comment by tripleonefive, posted on September21 at 4:35 am
  44. I did. But I was manufatured by Toyota and I can't seem to die.

    Comment by lamboz get a life, posted on September21 at 10:31 am
  45. Yea that made sense. You are the one obsessed with another man. A little homosexual Go back on the loading dock lunch break is over

    Comment by tripleonefive, posted on September21 at 12:38 pm
  46. SOMETHING FRESH COMING OUR WAY

    Comment by BLISS, posted on September22 at 10:18 am
  47. Anybody that has even looked at or test driven a 2008 CTS, will quickly realize what a bunch of non-informed folks are out there. It is more than competitive feature for feature and at a significant $ savings over both the 3 series BMW or the Camry (oops, Lexus)

    Comment by tconeab, posted on September23 at 5:28 pm
  48. It's really because most of the DTS customers are going to die soon.

    Comment by SSTRFSTR, posted on September24 at 4:04 am

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