When you go to the store to buy a major clothing investment — say a suit — you always try it on before you buy it to make sure it looks good on you. But when buying a car (which is generally a person’s second largest investment), most shoppers — as many as 95 percent — have no idea what they look like behind the wheel of a prospective vehicle. Chevrolet is aiming to change that as it has launched a new “fitting room” to give buyers an idea of what they look like in a car before they actually buy it.
The fitting room trial is taking place in South London, but the experiment could spread to other regions of the world if it proves to be a success.
Potential buyers drive the car onto a turntable and then are enclosed by a round wall containing three mirrors. Once in place, buyers can use a hand-held remote to rotate the vehicle 360 degrees.
While the idea might seem vain at first, Chevrolet might be onto something. After all, don’t we all look at our reflections when we drive past reflective glass-sided buildings?
