The bowtie brand wants the new Corvette to be easily available to its target customers when it goes on sale this summer, so only its highest-performing dealerships will be able to place orders for the sports car to start with. Chevrolet is hoping that the targeted allocation will help dealers better handle sales of the new model, which the automaker anticipates will having a waiting list.
GM is limiting allocation to the roughly 900 dealerships that, combined, accounted for about 80 percent of the previous generation Corvette's sales last year. At least six months later, other Chevrolet dealers will be able to place their orders for the low-volume performance cars.
Those 900 initial dealers all sold at least four Corvettes in 2012, Automotive News reports. In addition, they will need to have sent at least one salesperson to a Corvette Stingray Dealer Sales Academy at Pahrump, Nevada's Spring Mountain Motorsports Ranch. Each dealer foots the $2,000 training bill, which doesn't include travel expenses to Las Vegas.
Corvette ordering books will open in just a few weeks.