Last night, Chevrolet had a starring role on Donald Trump’s “Apprentice” television show. The two competing teams had to create a 3-hour training session for a group of Chevrolet marketing executives and 25 Chevy dealers. To extend the show integration, Chevrolet has created an online promotion at chevyapprentice.com that challenges armchair apprentices to become an online “Apprentice Project Manager” and create their own commercial for the Tahoe. The site goes live on Monday, March 13, in conjunction with the Apprentice episode and will run for four weeks. The Tahoe’s Apprentice challenge is the latest in a number of integration partnerships between Chevrolet and NBC. Chevrolet vehicles have also been incorporated into the storyline of recent episodes of NBC’s popular drama “Las Vegas.” In September, Lamborghini had a starring role in the last season of “The Apprentice.”
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03/14, 6:24 PM
posted by:
digitalzombie
the grill is ugly and how the front are swoop down into the middle is meh. I guess eye of the beholder.