GM is looking to the 1950s for the design inspiration it needs to captivate customers who have lost interest in many of its bland and conservative designs, reports CNN. “Chevrolet used to be the exciting affordable car,” said Jim Hall with the automotive marketing consultancy AutoPacific. The same can’t be said about many of today’s Chevys — excluding the Corvette, of course — and that’s why the company is looking back, in order to find a way forward. Don’t expect future Chevrolets to sprout tail fins or dozens of pounds of glittering chrome, but they won’t look like every other car on the road. Eye-catching design has certainly worked for the Chrysler Group of DaimlerChrysler. Cars like the comic book-purportioned Chrysler 300 and Dodge Magnum sell well without heavy incentives. But design isn’t the only thing these cars have going for them. They also have solid underpinnings and reliable rear-wheel-drive systems with respectable driving dynamics. It’s unclear how GM plans to answer the Chrysler 300C, but the company looks to be readying its competition for the Ford Mustang. Chevrolet is expected to soon unveil a concept for its next-generation Camaro, which promises a new era of Chevy design and performance.
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