GM's Chevrolet division announced on Thursday a five-year agreement to become the Official Automotive Partner of Barclays Premier League's Manchester United football team. The partnership will also see the creation of the Chevrolet China Cup, which will be part of the Manchester United 2012 Tour.
"As Chevrolet continues to grow as a global brand, this is the right time to make a commitment and establish a presence in international football," said General Motors Global Chief Marketing Officer Joel Ewanick. "Our ambition is to connect with football in a fashion that transcends traditional sponsorship."
Chevrolet will also partner with the One World Futbol Project, which helps spread the game of football to impoverished regions through a revolutionary, virtually indestructible football. Chevy will donate 1.5 million One World Futbols over the next three years.
