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Chevrolet sales booming in Eastern Europe

07/18/2007, 8:50 AM

By Andrew Ganz

Chevrolet is more than meeting sales benchmarks in its Eastern European market, but not with models developed in the United States. After General Motors purchased South Korean automaker Daewoo in 2001 – created GM Daewoo – Daewoo-designed vehicles started popping up across the world with Chevrolet badges.

U.S. buyers might recognize the Suzuki Forenza and Reno, both of which are rebadged Daewoos. Then again, they might not, as neither vehicle is a common sight on U.S. roads. But the Chevrolet Aveo is an increasingly common car – it’s a GM Daewoo product built in South Korea. In addition to the Aveo, Canadians get an even closer taste of these South Korean Chevrolets: the Chevrolet Optra 5-door and wagon, sold down south as the Suzuki Reno, are GM Daewoo products.

The Detroit News’ European automotive correspondent, Neil Winton, points out that GM Daewoo’s Chevrolet-branded products are selling particularly well in Eastern Europe, despite Chevrolet’s (and parent brand GM’s) difficulties in the United States. Poland, Ukraine and Russia are three of Chevrolet’s biggest markets in Europe. With the exception of the Aveo, the product portfolio is filled with names unknown to North American buyers: Spark, Lacetti, Rezzo, Epica, Captiva, Matiz, Kalos (shown), and more.

But even some Western Europe countries are seeing success with the Chevrolet brand: the traditionally fickle Italian market is buying lots of Chevrolets because they’re cheap and small – well suited to urban Italian streets. Spain, too, is buying lots of Chevrolets.

Chevrolet sold more than 300,000 cars last year in Europe and they’re on track to hit 500,000 in just four years, according to a consultant group, making the brand an important player overseas.

But Chevrolet is hardly GM’s only brand in Europe: Opel (Vauxhall in the U.K.) has long been the General’s flagship brand in Europe. But GM is finally seeing the potential of Opel’s products selling the United States: the brand new Saturn Vue is essentially a rebadged Opel Antara and the upcoming Saturn Astra is even more identical to the Opel Astra.

As a whole, GM Europe hit an all-time record for first-half sales this year: 1,127,871 cars, a hefty 2.1 percent increase over the same period in ‘06 – itself a strong half-year. But that figure isn’t as clean as it might seem. GM Europe saw decreases in Saab, Corvette and Hummer sales (Corvette and Hummer are marketed as unique brands in Europe), and only a marginal (0.8 percent) increase in Opel/Vauxhall sales. The big player was Chevrolet, with an additional 54,509 cars sold in the six-month period, a 33.9 percent increase.

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07/18, 9:53 AM

posted by:

buenos

Good news for Cheverol… er Daewoo… er.. Chevrole… er….

07/18, 10:32 AM

posted by:

Bimmer

Chevrolet Epica IS sold in Canada! And in the US it’s sold as Suzuki Verona!
Also Canada gets badge engineered Aveo as Pontiac Wave and Suzuki Swift+.

07/18, 10:33 AM

posted by:

global_lightning

2nd news story today from the Detroit News. Should we just skip LLN and start going straight to the source?

On ‘Chevwoo’: I’d like to see them try to sell the Monte Carlo or Impala SS in Europe :o It would confirm every European bias against the US…

07/18, 10:38 AM

posted by:

buenos

Chevwoo.. I like that.. how about Daewolet?

07/18, 10:42 AM

posted by:

snoboardguy21

The Chevrolet Epica is actually really nice looking. Somewhere in between a BMW 5 series, and Lexus LS, and the current Impala. Wonder why we don’t get that?

07/18, 10:57 AM

posted by:

buenos

GM Canada no longer lists the Epica as being available. It was an okay vehicle, a bit underpowered (155 hp from an inline 6), but generally well built. It was the second generation Daewoo Laganza.

07/18, 11:56 AM

posted by:

masrkitos

“On ‘Chevwoo’: I’d like to see them try to sell the Monte Carlo or Impala SS in Europe It would confirm every European bias against the US…”

It would confirm every european bias towards small and efficient cars. You guys gotta stop blamming bias against US for cars that just don’t suit our roads, cities and gas prices.

07/18, 11:59 AM

posted by:

Rompn4x

I see those Aveo’s everywhere now. There was one parked next to a new Fit and the Aveo actually looks better. Hey im suprised LP640 didn’t post some retarded comment… Then again maybe he fell asleep in his computer chair.

07/18, 12:04 PM

posted by:

Rompn4x

But the Monte Carlo and ImpalaSS aren’t designed for Europe. Its like trying to stuff an Apple hard drive into a Dell computer its not going to work. Also I don’t think Americans really care about what Europeans think about them hehe. Were not as self-conscious as Europe is but that might not be the best thing for us.

07/18, 12:16 PM

posted by:

jackjimturkey

I rented an Aveo, with low expectations, but it got up to 85 without any undue effort.

07/18, 12:22 PM

posted by:

55amg

hey, theres an Optra SS over here for gods sake

07/18, 12:35 PM

posted by:

illwill

I’m not surprised, aveo is not bad at all. I’d rather drive an aveo instead of that homo looking yaris.

07/18, 1:14 PM

posted by:

global_lightning

Ok guys, the Impala and Monte Carlo statement was a joke. But on the flip side, we are starting to get some previously euro-only stuff like the Smart over here.

07/18, 3:58 PM

posted by:

LP640

wow i really care

07/18, 8:56 PM

posted by:

Rompn4x

I figured it was a joke. I thrashed on an Aveo up in the canyons and yep… it’s an econo-car all right =P

07/19, 8:01 PM

posted by:

Burmanesski

When i lived in Ukraine i saw a few american muscle cars there was a preson who lived down the road from me had a 1970 camaro ss and that was srange to see. if people say that the montie carlo is not sutible for europe than why are super car there thoughs are quite big them selves.

07/21, 9:43 AM

posted by:

BLISS

GM MUST HAVE BEEN DOING SOMETHING GOOD….KEEP ON PROGRESSING

 
 
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