By Mark Kleis
Wednesday, Mar 21st, 2012 @ 3:20 am
 
Previously unnamed and without an official face, General Motors has now revealed the upcoming Chevrolet Colorado global pickup-based SUV to be known as the Trailblazer under the Chevrolet brand.

What makes this reveal interesting is that it was officially done by Holden, a GM brand largely dedicated to the Australian market. Holden debuted the Colorado 7 (Holden name) wearing Chevrolet badging ahead of the planned showing at the upcoming Bangkok International Motor Show in Thailand.

From these two images we can clearly see that the Colorado 7/Trailblazer SUV is heavily based on the global pickup from which it gets the majority of its name and the platform underpinning it. The technical name for that platform is Colorado Light Commercial Vehicle, and it is expected to underpin at least a few trucks and SUVs with different names across global markets.

"Australians are buying more SUVs than ever before, and we've seen this demand reflected in the growing popularity of our Series II Captiva range," said John Elsworth, Holden executive director of sales, marketing and aftersales. "Developed to deliver everything Australians could want from a tough 4WD, with coil-sprung five-link rear suspension and a competitive 3-tonne towing capacity the Colorado 7 will be an impressive addition to our SUV line-up."

Although the Colorado 7/Trailblazer may be similarly sized to the Chevy Equinox currently offered in the U.S., the Trailblazer rides on a body-on-frame platform, like larger SUVs and most trucks currently on the market. As a result, this SUV will be more rugged and be better suited for off-road duty, although it will come at the cost of less favorable on-road driving dynamics and added weight.

*Update: General Motors spokesman Tom Wilkinson has told Autoblog that the new Trailblazer isn't currently slated to make its way stateside, saying "there are currently no plans to bring that vehicle to the U.S."

Still, as the U.S. market continues to shed mid-sized SUVs in favor of lighter and more CAFE-friendly crossovers, the Trailblazer could prove to have a niche if GM eventually decides to bring it to the U.S. Given the equity Chevy has in the Trailblazer name in the U.S., it also seems odd for the automaker to select that moniker for a global product if they did not intend to cash in on its value in the U.S. at some point in the future as well.

Expect more details regarding specifications to be released next week, as well as the Trailblazer to make its official debut on March 28th at the Bangkok International Motor Show.