RSS RSS Twitter Twitter
Leftlane - news, reviews, and info for the auto-industry
 
 

Chevrolet’s Spark to land in the US

11/21/2009, 7:35 PM

By Mark Kleis

After flip-flopping on their decision to bring the new microcar to the US market several times, Chevy is now claiming that the US market will likely see the Spark in 2011.

The Chevy Spark will enter the US and fill a role in the Chevy lineup that is not currently filled with any model – the A-segment. Currently, Chevy’s smallest offering is the B-segment Chevy Aveo.

Like most automakers in the US, Chevy’s reason for not offering an A-segment vehicle in the recent past was likely due to the fact that prior to recent market changes, the segment had little appeal to Americans.

Recent market studies by several auto manufacturers however show that Americans are trending towards smaller vehicles – possibly bucking the trend of all Americans thinking “bigger is better” when it comes to purchasing vehicles.

The Chevy Spark hails out of South Korea, and according to GM that will likely not change – at least for the introduction. GM had previously indicated that it may build the new microcar in the US, but they have decided that until they can establish enough volume in sales they can’t afford US-based production.

Although specific details on the US-spec version of the Spark are sparse, there is speculation that the little car will feature either a 66 horsepower, 1.0-liter four-cylinder, or a slightly larger 1.2-liter four-cylinder engine that would travel 47 miles per gallon.

Before GM can bring the Spark stateside however, they must find a way to get the microcar federalized. GM’s Jack Keaton, who oversees the minicar development in South Korea said, “We have to start thinking now about how to meet the standards…and people will be looking for minicars and small cars to lead the way.”

New car price quote

Zero obligation price quote from a trusted local dealer.
 
 

11/21, 7:57 PM

posted by:

jayjc08

You know, I was just thinking while I was reading this and crossed the terms “b segment” and “a segment”- We americans instead use “large”, “mid-sized” or “compact”, which puts a little bias on the type of vehicle we sell and buy. Until little details like this change, since the perception is obviously not going to change for a good few decades, some Americans will still think of a subcompact as “worse” than a larger car.

Which is most often the truth, and we haven’t seen any exceptions to that size rule for atleast fifty years, but…

11/21, 8:18 PM

posted by:

04focus

47 miles per gallon is a bit weak for a car that size, no?

11/21, 8:53 PM

posted by:

thewho61

@04focus
The smart car only gets 41 highway, and according to smart’s website, it’s the most fuel efficient non-hybrid car in the US.

11/21, 8:55 PM

posted by:

reedfast

66 hp, what is this a 70’s fiat 500?

11/21, 8:56 PM

posted by:

PhuckFavre

Realistic mileage will probably be in the low 40s. Add a sweat-hog or two and you’re looking at high 30s.

11/21, 8:57 PM

posted by:

PhuckFavre

Now drop a VW TDI in this and now were talking!

11/21, 9:06 PM

posted by:

Sgt Pepper

How are Americans gonna buck a trend when almost half are overweight and could never fit in anything smaller than a mid sized SUV.

11/21, 9:23 PM

posted by:

carstuff

Changing a vehicles rating from compact to b segment or whatever is going to have little effect on a customers buying habit. I would surmise few would even know what vehicles are rated as compacts. They would just say they want a small car and go to the dealerships.

I thought the Spark was b segment?

11/21, 9:38 PM

posted by:

johnnycanuck

jayjc, if I’m reading you correctly you apparently think the concept of ‘a’ and ‘b’ segment cars is lost on the average North American buyer. Well, you would be right. We’re not used to that terminology. By the way, you forgot to add ’subcompact’ to the terminology we are used to… which is what most of us would apply to a car like the Spark. To be honest I like our way better, but then again I also prefer it when cars have real names instead of the alphanumeric mishmash so many have chosen to adopt.

11/21, 10:38 PM

posted by:

teahead

The key here is not only MPG, but PRICE!

turbo diesel would add lke $5k to the cost. Hybrid would add about the same.

If they can set the price at maybe $11k, they’ll have a winner.

11/22, 12:06 AM

posted by:

zoomzoomer

johnny is right that the whole a- b- c- segment talk is a little off-putting to North Americans, mainly because very few automakers have been offering anything smaller than a c-segment (compact) vehicle here for many years. The Aveo, Echo/Yaris and Fit are considered b-segment (subcompact), and the Accent/Rio and Versa are c-segment sized but b-segment priced.. but when was the last time a true minicompact vehicle was offered here? Was it the Chevrolet Sprint or the Toyota Starlet? I have to assume the Spark will be competing with the likes of Ford Ka, Fiat 500, Toyota iQ and Smart Fortwo.. pretty small by NA standards!

11/22, 12:29 AM

posted by:

TomF

More than 25 years ago I drove a Nissan Pulsar NX coupe with about 78 hp… it got around 30 mpg and had plenty of pickup… so the Spark isn’t so different. In fact it’s kind of shameful how little progress we’ve made in a whole generation.

11/22, 2:16 AM

posted by:

85ZingoGTR

Another rebadged Daewoo to join the Aveo in Chevy’s pile of sh*t. Anyone who has this car unless they drive it only in the city is gonna suffer of short llfe. I can see people throwing this car away because it died on them after only 5 years of ownership.

11/22, 2:22 AM

posted by:

leftwingagenda

in terms of styling, the pulsar was a leap 20 years behind…god that thing was ugly…compared to a modern car i’m guessing a pulsar is also a deathtrap and pollutes like a fiend…

11/22, 9:30 AM

posted by:

NoMoreGM4Me

All eighties cars were deathtrap by today’s standards. Anyway I believe a Pulsar was similar to the Sentra of the day. The question is were does this fit in. The new Cruze is supposed to get over 40mpg on the highway, and be priced around 15G. The Aveo is less money 12G or so, though mileage is unimpressive. Is a Spark going to be less than 10G? I guess if people will buy a “Smart” they will buy this thing too, but how many. Anyway I do see some “Smart” cars around, but I have yet to see one on the highway. There is probably a reason, so the highway mpg could be a mute point.

11/22, 11:27 AM

posted by:

johnnycanuck

I see Smart cars on the highway up here every day… in fact I even had one cut me off last week. Lucky for that guy I was in a company vehicle and retaliation would have been a career limiting move. Of course there’s a good reason they’re so plentiful in Canada… we’ve had them since 2004.

So leftwing, show me some numbers to back up your statement about something like a Pulsar polluting like a fiend. I’m not doubting you… but even back then cars were fuel injected and had catalytic converters. They weighed a lot less and because of that they generally had smaller engines pulling them around. So what exactly is the biggest contributing factor to reduced emissions between say a 1989 Nissan Pulsar and a 2009 Chevy Aveo?

11/22, 11:32 AM

posted by:

DenverGuy217

This car and others like it could do well in sales. Keeping in mind the number of people who have lost their jobs and/or houses/credit etc, when the time comes that their ability to hit the market to purchase a new vehicle is realized many may opt for smaller cars like the Spark vs the former large look-at-me SUVS. It would also fit well in the Zip Car inventory

11/22, 12:16 PM

posted by:

Smegley Wanxalot

Johnny, in LWA’s defense, he did say he was guessing about the Pulsar’s pollution, but we all know that speculation from lefties must always be accepted as absolute fact that you should never Ever EVER question, whereas facts stated by those who are not braindead big government teat-sucking obamapologists are extremist propaganda.

11/22, 12:19 PM

posted by:

carstuff

Johnny, there are HUGE differences in emission standards between 89 and 09. You can almost close up a garage and leave a ‘09 car running and live. NO way in ‘89.

11/22, 12:30 PM

posted by:

Ashes to Ashes_Dust to Dust

“After flip-flopping on their decision…” Gross understatement demonstrating GM’s consistently gross mismanagement. The Spark “Coming to America” is more like an afterthought, and stop-gap filler for a waning US GM lineup.

11/22, 1:02 PM

posted by:

NoMoreGM4Me

@jonnycanuck It take some balls to cut some off in Smart car.

11/22, 1:46 PM

posted by:

orangecones

I don’t see this car as stealing smart (yes, lower case s) sales. Why? Well, smart is after all associated with M-B, sold and serviced by M-B dealers, for a price half of the cheapest C-class M-B. smart is a fashion statement. smart’s unique design and quirky nature makes it so that it is measured in smiles per mile, not miles per gallon.

This car….well, at its core its a Daewoo. I own a Daewoo, so I can say the following: it will probably get you to 100+k miles without major engine/tranny problems, but in the meantime expect the interior, electronics, and “the little things” go wrong like clockwork. The car will be absolutely operational, but between the shot ac/heater, dead radio antenna, few cracked interior plastic pieces, and perhaps the cheapest from-the-factory tires you’ve ever had, you won’t be a happy owner.

That said though, I do see this car competing well with the 3dr Yaris, Accent, Versa 1.6, and Rio (sedan)… and at least compared to the current generation of those models, the Daewoo appears to have some style and character, we’ll see how it stacks against the next generation (long overdue for the Accent/Rio) of the competition.

11/22, 3:55 PM

posted by:

leftwingagenda

smegley is absolutely correct about this point – don’t question me!

i don’t have numbers on pollutants, nor do i know where to find them, although i’ll take a look…my assumption was that advances in computerized engine management has lead to more optimal ignition and cleaner burning (better burning = less crap flowing downstream)…and i’ll pretend like i’m not copying from carstuff and say that, yeah, the increase in air quality standards is also a factor…you think an ‘89 pulsar could get past CARB?

11/22, 4:43 PM

posted by:

RaineMan

How many pollutants can a 1.0L put out… really?

11/22, 7:17 PM

posted by:

howsmydriving

GM decides that there is a market for Spark, yet Ford decides that there is no market for Ka. What does that tell you? That Ford is BORRRRRRR-ING.

11/22, 9:26 PM

posted by:

jayjc08

johnny-Your right, subcompacts too.

No, I don’t like alpha-numeric naming either. And I miss some special badges (such as the Viper badge, Impala badge, Monte Carlo badge, etc.), but I’m happy that automakers are finding more coherent designs overall and in some ways, names.

leftwing- Aren’t most cars also carrying two cat converters nowadays?

zoomzoomer- The Chevrolet Sprint (2001) and Ford Fiesta (1998) I think.

11/22, 11:53 PM

posted by:

iluvamcars

orangecones- Daewoo has improved since the car you drive. I remember when Daewoo’s were sold here. Worst excuse of an automobile.

-iluvamcars

11/23, 1:58 AM

posted by:

fordman

Hey everybody,I’m only going to say this once,Ford SUCKS! Just kidding,I’m glad to see so many agree with me that Ford SUCKS!

11/23, 3:28 AM

posted by:

nickkop

oh daewoo is back in the US market?? oh yeah they already have been with the aveo…. i forgot….

11/23, 6:55 AM

posted by:

carstuff

Jay, yes. There is a cat right at the engine so it can light off earlier and catch the start up emissions which are the hardest to get now.

11/23, 7:57 AM

posted by:

easyrider

Good job GM!! This thing will sell plenty, it’s much nicer than the smart.

11/23, 9:30 AM

posted by:

03T4R

I think this thing will be a popular first car for kids, not so much adults. Although, it seems underpowered with less than 100 horses. Not sure if it can stand up against the Honda Fit with those specs.

11/23, 10:25 AM

posted by:

mugengsr

reminds me of my son’s Transformer…same color same car.

11/23, 10:28 AM

posted by:

Borat

Sgt Pepper nailed it.

11/23, 10:40 AM

posted by:

carstuff

03, funny that you said that. Just read that the Scion brand is hitting retirees big time. They seem to like the utility, low cost and different looks of the Scions.

11/23, 10:43 AM

posted by:

superman

looks like a volt’s undue offspring…ughh

11/23, 11:04 AM

posted by:

Bubs Solo

the only way cars of this size will sell in any volume in America is if gas prices go way up and stay way up.
Europeans and to a lesser extent Canadians are more accepting of the micro and sub compact because our respective gas prices are much higher than those in the US. The reason our gas is more expensive is because it gets taxed… so unless the speculators come back to buy barrels of crude or your gov’t taxes fuel it won’t matter how much skinnier the average America ass gets, these cars won’t sell in any large volumes.

11/23, 11:11 AM

posted by:

03T4R

That’s ironic, I would’ve never thought Scions would appeal to retirees. Sounds like they’re going the same way of the Honda Element.

11/23, 12:23 PM

posted by:

vicdub85

boycott this car! Skids was racist in Transformers!

11/23, 1:26 PM

posted by:

Stix

Definitely looks nicer than the Smart, but I hope that the car doesn’t put on too much weight when it comes to the US. If it can get 47 mpg, and be both quick, safe whilst not being overweight, then it will definitely be a seller.

It may not have been built in America, because it’s a re-badged Daewoo Matiz, but this is something GM could definitely use to raise sales and rebuild their image, if it works out well.

11/23, 1:53 PM

posted by:

NoMoreGM4Me

Since crash tests are somewhat based on the weight of the vehicle being crashed. You can bet a Suburban will do a number on this thing no matter how many crash stars it gets. That is one of the tradeoffs when you drive small cars.

11/23, 4:06 PM

posted by:

Special K

Maybe a 1.0L Turbo? Would be a nice fun little run-a-bout if it had 100+hp motor with some zip. 47mpg isnt bad either. I kinda hope GM keeps the lines of the concept and I also hope they keep from rebadge engineering this thing to death. Thoughts of the Cadillac Cimarron come to mind.

11/23, 4:19 PM

posted by:

tell_it_like_it_is

As long it doesn’t feel liike you are sitting in a total POS when you are in the car it should do OKAY in the US Market. Problem is that GM seems to always be way late and billions short when it comes to the small car segment.

11/23, 4:39 PM

posted by:

BIG-KC

GM is leading design again. All you haters can talk sh*t but where is your foreign manufacturers non-hybrid 47mpg car? None? Thought so. The Prius barely does that. And it will cost double the Sparks price.

And I know some of you ragging on the speed of only 66hp like the prius. This will only be slower than the Prius by a little, if at all. And with the low weight the Spark should handle good.

11/23, 6:05 PM

posted by:

03T4R

I think GM’s best selling small car is going to be the Cruze. It’s larger, has more power, and also gets about 40 mpg. I also don’t see why they need the Spark when they still have the Aveo. Is the Spark eventually going to replace the Aveo?

11/24, 10:24 AM

posted by:

carstuff

Aveo is a sub compact. Spark is smaller. Cheaper, better mpg.

11/28, 8:56 PM

posted by:

Sanandraes2004

The Chevrolet Spark is one of the jewls that can save General Motors. The electric Chevrolet Volt is an other example. The most important thing now is to finally phase out petrol burning cars.

 
 
You need to log in with your user name and password before you can leave comments.

    

Forgot your Password?


Don't have a user name yet? Simply fill in the form below and click the link provided in the
confirmation email. You must supply a valid email address to complete the registration process.

  
 
 
 
 
  • Login
  • About
  • Contact
Please note that you need to log in with your user name and password before you can leave comments.
  

login
cancel
Forgot your Password?
Don't have a user name yet? Click here to register now.

Simply fill in the form below and click the link provided in the confirmation email. You must supply a valid email address to complete the registration process.

  
submit
cancel
Leftlane is the leading source for automotive industry and vehicle news, new car research, future vehicle information, and reviews. Read by car shoppers, driving enthusiasts, autoworkers, executives, and investors, the website is updated throughout the day with the very latest auto news - as it happens.

Leftlane also provides consumers with accurate and media-rich information on every car currently on the market. In-market shoppers can review specs, read overviews, view high-resolution images, watch videos, and estimate pricing. No other automotive publication brings together the same degree of timeliness, thoroughness and accuracy as Leftlane.
 
submit
cancel