Chevrolet announced pricing today on its 2007 Suburban, continuing a new, simplified pricing strategy. Chevy’s all new 2007 Suburban LS, equipped with a standard 5.3L engine, begins at $36,990; starting price for an LT 5.3L is $37,740; and an LTZ, equipped with 5.3L begins at $45,655. All prices include $875 Destination Freight Charge (DFC) and are 2WD. The LS model is $2,550 less than a comparably equipped 2006 LS. Suburban four-wheel drive models begin at $39,790 for the LS; $40,540 for the LT; and $48,455 for the LTZ. Suburban 3/4 -ton, equipped with 6.0L engine pricing is as follows: 2WD LS begins at $38,165; 2WD LT is $38,915; 4WD LS starts at $40,965 and 4WD LT sells for $41,715.
“We continue to offer America ’s Number 1 brand as well as America ’s Number 1 value,” says Chevy General Manager Ed Peper. “We’re hearing from customers that they really like our strategy of bringing great vehicles to the market place at great prices.”
Chevrolet announced its new pricing strategy during the North American International Auto Show in January, showcasing exceptional pricing on the all-new Tahoe — the first of the new Chevy full-size trucks.
“Chevy’s goal is to bring expressive design and spirited performance combined with great value to its customers,” Peper says. “We know consumers are looking for more features and standard equipment at competitive prices, and that’s what we will offer.”
Currently, the Chevy Suburban has no direct competitors. The vehicle is capable of hauling more passengers and cargo than any other vehicle in the segment – and offers a 360-degree safety system of occupant protection and crash-avoidance technology that demonstrates GM’s commitment to providing world-class safety.
Led by strong full-size pickup and launch vehicle sales, Chevrolet was the best-selling vehicle brand in the United States in 2005. Chevy led the industry in total sales of sport utilities last year, with combined sales of 239,316 Tahoes and Suburbans. So far this year, Chevy full-size utilities sales are up 36.8 percent over last January and share is up 13.1 points. During January 2006, Tahoe and Suburban had a combined share of 50.7 percent, indicating that one out of every two full-size SUVs sales went to Chevy.
“More Americans buy Chevys than any other brand,” Peper says, “and we intend to defend our sales position with a continued strong product assault in 2006, led by our new trucks.”
02/24, 6:08 PM
posted by:
Edward G
Really normal start off for the new Suburban, but i wish to see the reaction of the American community, it doest seem like people are ready to trade in theyre old Suburban for this redesigned one, I might add that some differeces are slim, but I guess the suburban “…has no direct competitors.” Which just give it the heads up for a good year. As for GM in general, lets not hope foreign companies do not start the revolution.
02/25, 1:07 PM
posted by:
Phil
The new Suburban looks stranger than those of the previous few generations. Before, it was the Tahoe that looked stranger. I’m guessing they put more emphasis on the Tahoe this time when in the past, they emphasized the Suburban more in their full-size SUV development.
02/26, 9:25 PM
posted by:
Steve
I think this is a huge improvement over the last Suburban. Improved pricing for an improved vehicle are a winning combination.