Mark Reuss, GM's President of North America, confirmed to The Detroit News that the 2014 Impala will arrive with a base price higher than the $25,760 Chevy is currently charging for the Impala sedan. Reuss stopped short of revealing the car's official pricing but, given the $30,170 starting price of the up-scale Buick LaCrosse (which shares its architecture with the Impala), it seems safe to assume that the Impala's MSRP will continue to start with a two.
"The reason why we're selling a lot of fleet on the car we have is simply because it's an old car," he said.
The 2014 Chevrolet Impala will begin production in early 2013, with an on-sale date shortly thereafter.