Now that Chrysler LLC is separate from DaimlerChrysler AG, the American automaker is looking to expand global presence. Chrysler is hoping that expanding its operations overseas and entering into partnerships with other automakers will help them reach the economies of scale that Chrysler could not reach in North America alone.
According to the Detroit Free Press, Chrysler has already staffed 150 engineers in India, primarily working on product development, and is very close to opening an office in Warsaw, Poland to handle procurement and engineering. The point of expanding operations into these areas is so that Chrysler can take advantage of the low-cost production opportunities and export products to other regions. Chrysler is already considering using some of the components it uses in its Chinese market, and Chinese-built, 300C for use in its Canadian-built, U.S. market 300Cs.
Chrysler is also in talks with foreign automakers Hyundai and Mitsubishi . While Chrysler has a history with both companies, the focus is on the opportunities a partnership with Hyundai would create. The deal would include Hyundai engines going into Chrysler vehicles in China and Chrysler engines going into Hyundai vehicles here in the States. Chrysler has already partnered with Chinese auto maker, Chery, to produce a Chery-made small car that will be sold in the U.S. under the Chrysler name-plate.
