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Chrysler 300 more popular than Dodge Charger

12/12/2005, 10:00 AM

By mkbhatia

Since its launch in May, the 2006 Dodge Charger has attracted younger buyers to Dodge and is selling for a higher price than other premium mid-sized vehicles, reports Automotive News. But more Chargers are sold with rebates than is typical in the premium mid-sized car segment. And it’s taking dealers longer to sell the Charger than its platform-mate, the Chrysler 300, according to data from the Power Information Network. Power data show that in its seventh month on sale, the Charger averaged 36 days on dealership lots before selling. The 300 averaged 16 days in its seventh month in the market. “It is doing respectably,” says Tom Libby, senior director of industry analysis at the Power Information Network regarding the Charger. “But it requires more time to determine how it will do long-term.”

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