Word came down earlier this week that Campbell-Ewald, Chevrolet ’s ad agency, would be shedding up to 100 jobs in the wake of the auto market collapse, and now comes word that Chrysler ’s ad agency, BBDO, will likely be facing the same kind of cutback.
According to Automotive News, Omnicom Group – the parent company of BBDO – will be laying off nearly five percent of its global workforce. Omnicom employs about 70,000 workers worldwide.
Omnicom didn’t specifically confirm that BBDO would be the target of the latest rounds of layoffs, but Omnicom’s PHD division – -which acts as a media planning and buying agency for Chrysler – laid off 30 people and closed its Atlanta office earlier this month.
“Wherever adjustments had to be made, agencies that needed to make the adjustments made them,” an Omnicom executive told Automotive News. “That does not mean all companies made adjustments.”
BBDO’s Detroit office cut 22 percent of its Detroit-based staff last week. The latest round of layoffs are expected to be announced by month’s end.
