Word came down earlier this week that Campbell-Ewald, Chevrolet’s ad agency, would be shedding up to 100 jobs in the wake of the auto market collapse, and now comes word that Chrysler’s ad agency, BBDO, will likely be facing the same kind of cutback.
According to Automotive News, Omnicom Group – the parent company of BBDO – will be laying off nearly five percent of its global workforce. Omnicom employs about 70,000 workers worldwide.
Omnicom didn’t specifically confirm that BBDO would be the target of the latest rounds of layoffs, but Omnicom’s PHD division – -which acts as a media planning and buying agency for Chrysler – laid off 30 people and closed its Atlanta office earlier this month.
“Wherever adjustments had to be made, agencies that needed to make the adjustments made them,” an Omnicom executive told Automotive News. “That does not mean all companies made adjustments.”
BBDO’s Detroit office cut 22 percent of its Detroit-based staff last week. The latest round of layoffs are expected to be announced by month’s end.
12/18, 9:37 PM
posted by:
johnnycanuck
Just out of curiosity, has anyone seen a TV ad specifically for the Challenger?
12/18, 9:48 PM
posted by:
Gundy
Son of a… No more Dr. Z ads?! No wait, those were when they were still being ravaged by Daimler-Benz.. never mind.. I haven’t seen a Challenger ad Johnny. Or, even one with a Challenger in it since the “good ol’ days” of the “ga-huh, hey, that thing got a hemi?”.. (challenger on a trailer being pulled by a Ram pickup) (sorry, didn’t need to explain that one to a group of car guys)
12/18, 9:54 PM
posted by:
Gundy
I’m still bummed though, I’ve always liked Chryslers / Dodges / Plymouths / Desotos.. er.. My first “nice” car was a mid-80’s LeBaron convertible, Mark Cross leather edition, silver with silver/gray leather and a black ragtop. Even though it was a K-car-with-chrome, pretty much, with a digital dash, and a 2.6 smooth-as-glass (literally) balanced-shaft Mitsubishi engine, it was a sweet car for a young guy who worked his tail off to make a good living. Can a guy pick up chicks with a talking (your door is ajar, your lights are on..) car and a HUGE $2200 Tandy cell phone in 1987? Yes, yes he can.
12/18, 10:23 PM
posted by:
johnnycanuck
Gundy, I kind of went the other way with the K-Car thing. My first brand new car was a silver ‘86 Reliant 2 door with the 2.2, bench seat and a 5 spd. Everyone trashes the K but I put 50,000 hard miles on that thing before I sold it to a guy at work who had to have it and I’m still sorry I did. Never had a problem and it was surprisingly fun to drive. Oh yeah, when it came to the chicks the bench seat was an obvious advantage although at times it was tough to reach the stick that worked the gears.
12/19, 11:13 AM
posted by:
Gundy
What I wouldn’t do to still have that LeBaron, AND, your Reliant with a 5-speed! That rocks. Is the Chevy Volt the GM “K-Car”? The vehicle that will help save the company? Where is Chrysler’s new K-Car? I’m bummed, it was sad enough to lose Plymouth, but to lose the whole company would be a serious mental drag.