Chrysler is facing one of the most serious financial situations in its long history, which means concessions are being made at every level. Chrysler CEO Bob Nardelli has already agreed to reduce his salary to $1, and now Chrysler dealers will be giving up some of their perks.
For the last 45+ years Chrysler has had the tradition of sending its top-performing dealers on an all-expense paid vacation, but that streak will come to an end this year as the Michigan automaker struggles to keep its doors open.
Three hundred of Chrysler ’s top dealers – 100 from Chrysler, Dodge and Jeep – were set for a five day vacation in San Jose del Cabo, Mexico, but all 300 will now be spending the holiday season unpacking their suitcases.
“The decision was reached jointly between the dealer council and Chrysler’s leadership that, given the state of the market and the financial challenges facing the economy, it was prudent not to have this meeting,” Chrysler spokesman Stuart Schorr told Automotive News. “Everyone knows that they need to make concessions to help build a stronger business for all.”
Chrysler says it is committed to honoring its top dealers, but has not made a decision as to whether the trip will be reinstated next year.
