Things are pretty bad right now in Detroit, but could the Big Three’s financial situations be even worse than first thought? A new report finds that all three of the U.S.’ major automakers are burning through cash reserves at an alarming rate, with the downfall of Chrysler more likely than not.
It’s difficult to exactly know what’s going on behind closed doors at Chrysler – since the automaker is privately held by Cerberus – but what is known doesn’t look too good for the Michigan-based automaker. In addition to burning through $2.5 billion in cash reserves this year, Chrysler’s lack of future vehicle plans could be an indication that Cerberus is preparing to break up the once proud automaker.
“Chrysler’s product pipeline severely lags the industry on a number of key metrics, which is an ominous sign for its market share,” Merrill Lynch’s recently issued “Car Wars” report said. “We believe that this is an active decision by new owners to rationalize the product portfolio in advance of a breakup/sale.”
According to the Detroit Free Press, Chrysler is planning to replace 51 percent of its current lineup with new models in the next four years, whereas most other automakers will replace 66 to 80 percent of their lineups.
Chrysler continues to deny bankruptcy rumors and Cerberus insists it has no plans to sell Chrysler in the next 5 to 10 years, but the writing could already be on the wall. Chrysler relies on thirsty trucks and SUVs for about 70 percent of its sales, with no new cars in the works for at least two years. Chrysler’s sales were down nearly 20 percent through May, with sales expected to plummet 31 percent in June.
Much like GM’s Hummer brand, Chrysler’s Jeep brand could be on the chopping block. A 2007 analysis of Jeep revealed it could fetch $5.3 billion on the auction block but, due to current economic conditions, the brand would now be worth far less.
General Motors and Ford are both in a better position than Chrysler, but neither are completely out of the woods. GM is on pace to burn through $1 billion a month for the rest of the year with a cash burn of $6.3 billion expected in 2009, according to Automotive News. If those predictions hold true, GM would be left with only $8.7 billion in cash by the end of 2009.
Ford is in slightly better shape with $29 billion in cash on hand, but the Dearborn-based automaker is expected to burn through $14 billion by 2009.


06/30, 11:30 AM
posted by:
F451
Unfortunately, Chrysler—again—gets pulled through the mud because of people like Nardelli, and the fact that Cerberus is nothing but a bunch of financial con artists.
06/30, 11:31 AM
posted by:
VictorRaikkonen
Just wanted to be t/first to post.
06/30, 11:37 AM
posted by:
VictorRaikkonen
Well, that killed that. However, Chrysler has been on a downward spiral for a long time now. Looking at their product line across all branches, the only interesting vehicles they have released, pre Challenger, was the 300C/SRT-Charger and the Crossfire; and the Crossfire was under powered and based on an SLK tech. I do not believe anyone will be surprised is they bite the dust, nor do I believe that the un-innovative company will be missed.
06/30, 11:54 AM
posted by:
RaineMan
Time to fire those guys behind the big desks that are making 1-5 million a year. The salaries of the blue-collar men and women have been cut, so the salaries in the board room need to be cut as well. It’ll never happen… but GM & Ford could free up a few million a month if they cut loose some of the idiots up top. Those people don’t haven’t made any profitable decisions in 5 years.
06/30, 11:55 AM
posted by:
Bubs Solo
agreed Vic… See ya wouldn’t wanna be ya.
06/30, 12:17 PM
posted by:
ihustle
Chrysler is facing the repurcussions of there own actions. What happend to that hemi engine that they’ve been putting in almost all there vehicles. That engine has been “tossed” around more times then a Colts game. What does it get 12 MPG”s?Great job Chrysler!!!!! Whats funny is they spent all that money on a ‘fast’ engine for a truck, if your looking for speed buy a sports car. They repeatedly get beat down by Ford year after year in truck sales. And there charger?Why the hell would you make one of americas most prestine muscle car a 4 door? Its not a family vehicle. Could it get any heavier? There Wranglers have looked the same for the past 30 years, with no major improvements and an avg MPG of 18? Are you f-ken crazy? With a slumping economy you think they would make an effort to go green in some way, and im not talking about there electric go cart haha.There going to be the company that will be an example of what not to do while running an automobile company. Time to face the piper Chrysler, you have no one to blame but yourself.
06/30, 12:32 PM
posted by:
Catiadesigner
From talking to people at chrysler it definitely looks like they are heading for a sell off, even some of the management are jumping ship. Also no one seems to have any idea what they will be working on next, there are no more trucks in the pipeline after the 2010 ram heavy duty, given that the ‘09 ram was started in 2005 it looks bleak. Chrysler is a victim of its managements short sightedness, at least Ford and GM have the small car technology in Europe that they can just import whilst they set up the plants here for production. Chrysler have nothing, there will be a fire sale before the year is out. Trouble is all the idiots in the executive ivory tower at CTC cannot see what is happening, they are too busy protecting their own little empires.
06/30, 12:37 PM
posted by:
TOZO
I think Merrill Lynch might be nearing a sale, seeing how terrible that company’s performance has been lately.
06/30, 12:42 PM
posted by:
howsmydriving
Chrysler has been limping along on life support for so long, it’s just a matter of time until the inevitable demise. I don’t blame Nardelli, as the only person who could rescue Chrysler is Ghosn, and Chrysler probably can’t afford him.
06/30, 12:54 PM
posted by:
vwoom
Yay !!! $2.99 Gas for 3 Years**
**While it lasts.
06/30, 12:54 PM
posted by:
RaineMan
We should all know that Cerberus doesn’t buy companies to turn them around. They break ‘em up, sell, make a quick couple of million, and it’s on to the next acquisition. Chrysler dealers and employees should have seen this coming when the buyout from Daimler occured.
06/30, 12:57 PM
posted by:
johnnycanuck
I’m sick of this sh*t. While I like and own vehicles from each of the big 3 I’ve always paid particular attention to all things Chrysler just because that was the first make of new car I remember my father buying. And to see it all boil down to this sucks. Car companies should be run by car people and neither Cerberus nor Nardelli fit that description. Oh well, by the sounds of it we won’t have to wait long to see what happens when the well runs dry.
If anyone still cares, I heard recently that in Canada 75% of all the Jeep Grand Cherokees are being sold with the 3.0 diesel compared to just 3% in the US. If that’s in any way indicative of the average US buyer, I can see why so many automakers are hesitant about going that route.
06/30, 12:58 PM
posted by:
bolex
ihustle,..thanks for showing how an uneducated rant goes. 99%passion, 1% knowledge.
06/30, 1:10 PM
posted by:
bolex
i’m with you johnnycanuck this ****in news sucks. Chrysler was an impressive company before ‘98….
06/30, 1:17 PM
posted by:
xyunya
Folks, Chrysler has been in trouble since Lee Iaccoca left it. However, I personally think is it in better shape then other automakers. Here are my reasons: Chrysler 80% is privately owned. Cerberus dropped a lot of coin into this operation, it is not in their best interest to close doors. Then there is a question what they can sell to keep brand going? The only non-Chrysler name they do own is Jeep. Does it worth selling? Probably not, because it is producing more cash then sale will (at the current level of economy). Furthermore, nobody knows the depth of their problems. They are private corporation.
Ford and GM are open book. Look at quarterly statement and you can see them bleeding their own cash faster then their cars can drive. And those 2 are not subject to their owner whim, but subject to regulatory regulations.
06/30, 2:10 PM
posted by:
Stridder44
DARWIN’D!
06/30, 2:32 PM
posted by:
TomF
As I have said for years — Chrysler’s value lies with the minivans and the Jeep marque. Everything else is forgettable. No car company can hit one home run every ten or fifteen years, coast the rest of the time, and survive. Chyrco’s complacency has now led us to a place where most of its products are unsalable at any price, whether gasoline is $1.99, $2.99 or $6.99.
But this isn’t a case of being murdered by the market; it’s assisted suicide. They had a huge chance in the ’80s after Iacocca brought ‘em back singlehandedly, but you will never see a golden opportunity squandered more completely.
At least Cerberus will have the cold hard eye to do the best thing from a business standpoint: sell Jeep to Ford or GM, sell the minivan line to VW (they’ve already got a Chrysler clone coming out anyway), close down everything else, and try to turn a dollar with Mopar into the future.
Sorry, but Jack Welch at GE used to say if you can’t be #1 or #2 in a given line of work, you should get out. Except for Jeeps and minivans, Chrysler is about #6 or #7 in every line where it plays… and falling, not rising.
They won’t make it as is.
06/30, 2:52 PM
posted by:
SLLLLN
As a business, Chrysler has been resurrected more than once. Iacocca persuaded the Federal government to underwrite loans; otherwise the corporation would have failed. Chrysler failed because its products were unacceptable to buyers. The history of American manufacturers of motor vehicles counts dozens, if not hundreds, of failed enterprises. Unless you have a personal or financial interest in Chrysler, why would you care if the company disappears?
06/30, 4:14 PM
posted by:
bolex
it doesnt take “financial interest” to care if it closes, God forbid if BMW or Porsche ever shut its doors, how the hell you some of you guys get layed?
06/30, 4:43 PM
posted by:
DialM4Speed
They might as well…. that unholy union with Mercedes Bungholes dug the grave and now succubus is putting the final nails in the coffin.
06/30, 4:56 PM
posted by:
shoptime
You know it’s funny but I work at a car dealership and our car sales have increased every month for the last 6 months by solid margins.
ChryCo vehicles are not all gas suckin hogs and currently our line of small vehicles. Avenger, Caliber, and notably the small Jeep Compass and Patriot are selling very well, cannot get enough…
Maybe that’s just the hot economy in Alberta. Yee haw let the oil flow!!!
06/30, 6:03 PM
posted by:
cmx
JohnnyC:
“I’m sick of this sh*t. While I like and own vehicles from each of the big 3 I’ve always paid particular attention to all things Chrysler just because that was the first make of new car I remember my father buying. And to see it all boil down to this sucks. Car companies should be run by car people and neither Cerberus nor Nardelli fit that description. Oh well, by the sounds of it we won’t have to wait long to see what happens when the well runs dry.
If anyone still cares, I heard recently that in Canada 75% of all the Jeep Grand Cherokees are being sold with the 3.0 diesel compared to just 3% in the US. If that’s in any way indicative of the average US buyer, I can see why so many automakers are hesitant about going that route.”
Well said. I remember my father buying a 1985 Dodge Aries K-Car that literally saved Chrysler. Bad quality, but it saved them. Unfortunately, as many others have said about them doing to themselves with what they are dealing with right now, it’s true.
For a car company, I’d say more than any other company, it comes down to almost one thing: product, product, product. Some new cars out there you couldn’t give away.
07/01, 12:11 AM
posted by:
Impulsive
I feel bad about all those who may lose their jobs. ‘SLLLLN’, it’s not only about financial interest at the end of the day.
07/02, 3:37 AM
posted by:
VictorRaikkonen
“…sell Jeep to Ford or GM…”
Lol, Ford just unloaded Land Rover and Jaguar to the Indians, dot-dot indians - not Native American, and the funny thing is that Jag sales are now up. Eitherway, if the reports are true that they are considering selling Volvo, I doubt that the are going to be looking at buying Jeep. The same could be said for GM whom needs to dump innovate/neglected Saab, kill Buick and merge Saturn & Pontiac into one company called Holden -Vauxhall because all of their autos are re-badges as it is.