08/21/2008, 9:36 AM

Chrysler News

Chrysler done with “edge” look, moving to “organic” designs

With the recent appointment of Ralph Gilles to vice president of design at Chrysler, a new design direction had to be expected. According to Gilles, his plan will involve moving the company away from “edge” designs, like the Dodge Caliber and Chrysler minivans, into more organic shapes like the Dodge Zeo concept car.

Gilles was appointed to the top design position when former design VP Trevor Creed announced his retirement earlier this week.

Given his former position as head of interior design for the automaker’s trucks and SUVs, Gilles told Automotive News that there will be significantly more focus on improving interior materials and execution. The 2009 Dodge Ram is an example of the future direction for Chrysler and the upcoming redesigned interiors of the 2009 Jeep Patriot and Compass are also expected to illustrate the new interior emphasis.

 
 

08/21, 9:38 AM

posted by:

HemiRoadRunner

Organic??? WTF???

08/21, 10:24 AM

posted by:

crownvic

Chrysler, Dodge, and Jeep are three brands and each needs a design language of its own.
I can live with “organic” for the Chrysler Brand - but an organic Dodge?! Dodges should be “edgy”, Jeeps should be …

08/21, 10:32 AM

posted by:

hangonbig3

Log on to Google….type in Organic Design….read Wikipedia…this will define Organic Design. Seems like no matter what Chrysler tries to do thet are villafied. This is an Ameican Iconic company, lets all try to pull for them instead of praying for thier demise. Maybe we should have an In-Bev Budweiser and chill out.

08/21, 10:41 AM

posted by:

johnnycanuck

crownvic: I’m sure the need to keep some distinctiveness amongst the brands is not lost on them.

HemiR: organic in the food world means grown without chemicals. I’m guessing when translated into things automotive it means natural, flowing lines. I suppose if you want to keep the Mopar faith you’d better stop pouring Scotch on your bran flakes.

08/21, 11:20 AM

posted by:

crackerhemi

Wow, they finally learned to use curves instead of straight edges? Did you also learn that wheels move better when they are round and not square?

08/21, 11:59 AM

posted by:

jumpoffit

i perfer chicks with curves rather than straight lines anyday

08/21, 12:07 PM

posted by:

johnnycanuck

…have you seen some of the so-called women competing in the Olympics? If they had any less meat on them they could all change their names to Tofu.

08/21, 12:32 PM

posted by:

beatusmongous

It used to be okay to watch the Olympics to look at the chicks. Now, it feels just wrong since they all look like ten-year-old boys. However, Winter Olympic Figure Skating actually has women that look like women, and that’s the only redeeming quality of that event.

08/21, 12:33 PM

posted by:

jumpoffit

i checked out the chinese divers that looked toooooooooooooo much like little boys- made me feel wierd looking at them, and then you see the big curvey american women come out and then i’m all :D god bless the U.S.

08/21, 12:42 PM

posted by:

brassmonkey

Yeah, I like cuves too. Just not on a car. Organic? Hell, I dropped a big ‘organic’ in the toilet this morning before I left for work.

08/21, 12:43 PM

posted by:

writeeddie

have you seen some of the recent designs with their so called “EDGE” designs? Caliber/Compass anyone except Advis/Hertz actually paid for these ugly dated designs? True, it works for some (Jeep Wrangler/ Chryster minivan) but for the most part their execution is mostly flops.

08/21, 1:35 PM

posted by:

hbcbob3

Amen, hangonbig3. But then some dickwad is going to come on here and say, “Well why are they made in Mexico and Japan and Asia?!”. Then I’ll say, “Hey, ****head, yeah, they’re made overseas because they are cheaper to put together, but where does all that money from the sale of a completed vehicle go to…right back here to Detroit. And where does the money you pay for your Toyota (made here in America) go? Right back to Japan, that’s where, ****monkey.”

I hate Ford, but I am rooting for them, along with Chrysler and GM to ass rape those Jap bastards and remain top sellers here in the US.

08/21, 1:43 PM

posted by:

jayjc08

LLN, do you think you could be a little bit more redundant? You just posted an article about Gilles moving to more organic designs, and there was very little if none “new info”.

08/21, 2:11 PM

posted by:

zoomnbyu

What the hell!!! They were all very organic before Daimler took over. The problem with car design is that it needs to be fluid and emotional. Organic or edgy doesn’t matter as long as the look works to attract buyers. That being said, it does not matter what the car looks like if it is a heap of crap. Once you are behind the wheel it needs to drive as good as it looks (or better) and be able to follow through with the reliability that we’ve come to expect.

Chrysler’s problem is not a matter of styling so much as the utter lack of a real product line with which to attract buyers. Add into the mix the constant barrage of news indicating their eventual demise and it is no wonder that they are struggling to survive.

08/21, 6:29 PM

posted by:

olds307

first came the donk, then the box…. then the BUBBLE

lmao

08/24, 5:49 PM

posted by:

bigtime

If by organic they mean ugly as sh#t, then they nailed it. Does each new model at chrysler have to have a bigger grill than the previous version? All they do is make the grill bigger and add some very strange lines to the body. There designs never look “finished.”

 
 
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