Jim Press, Toyota’s top executive in the United States, has been named co-president and vice chairman of Chrysler. Press, who has worked for Toyota for 37 years, was recently announced as the first non-Japanese executive to be inducted to Toyota’s board of directors. Press will share the position with Tom LaSorda.
According to Automotive News, LaSorda will be responsible for manufacturing and suppliers, while Press will be responsible for sales and marketing. Both will report to Chrysler’s CEO, Bob Nardelli.
Just last month Chrysler hired Lexus marketing vice president Deborah Wahl Meyer as its chief marketing officer.
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09/06, 9:29 AM
posted by:
sunshine1810
Jim Press I think was demoted. In my opinion there is nothing new about Chrysler at least so far. Their cars and trucks are some of the worst in the auto industry.
09/06, 9:36 AM
posted by:
Blakkarr
It takes time to turn a company as big as a car maker around and CHRYSLER has not been shy about making the effort. Just stay bold and be smart.
09/06, 9:52 AM
posted by:
RicardoHead
Next thing you know Chrysler will be hiring away 1487_GM_SALES as Chief Disinformation Officer.
09/06, 9:56 AM
posted by:
autonut
Blakarr that an excellent advise to any product manufacturer. I have only oine question: how to execute it? So far only exotics could do it.
09/06, 10:51 AM
posted by:
TomF
“There is nothing new about Chrysler, at least so far”? Wow, tough room. It’s been only a few weeks since Cerberus took the wheel. They have more than a decade’s worth of stupidity to counteract. Sorry there isn’t a new lineup in the showrooms yet.
Why would Press jump ship like this? It must be a show-me-the-money kind of thing, like with Mullaly at Ford. Compensation aside, on paper it’s a move with a lot of potential downside.
09/06, 11:16 AM
posted by:
acura_el2000
I have a tough time believing in chyrsler, they need a revolution in their products and their thinking, hiring a few new exec’s will not turn the company around, it will take far more, I suggest starting with the heads of design, such as interior, and exterior, then whittle out anyone who even thinks current chryslers are remotely close to pleasing designs. The company needs a fresh start, not a band-aid patching up of current philosiphie…. you can only market a POS so far, their needs to be something of substance behind it.
09/06, 11:17 AM
posted by:
Veda
Yea it’s all about the money. Chrysler’s probably desperate enough to hire top guys with some ridiculous compensations.
09/06, 11:19 AM
posted by:
Veda
acura_el2000, if Ghosn was able to do it with Nissan, why can’t these guys pull it off as well? I’m not ruling out the impossible…
09/06, 11:32 AM
posted by:
Commodore
Typical. Just because he worked at Toyota.
09/06, 11:39 AM
posted by:
WOOKIE62
Love the positive energy for a newly returned Icon of the American automotive industry. Most of you people make me sick, you would’nt know a solid car design if it was stuck up your bleep!!!!
09/06, 11:39 AM
posted by:
Get Real
I will never again buy Chyrsler products, but on JD Power they are NOT at the bottom and they do better than some “desirable” cars.
Maybe this Press guy can get the engineers to look at the product AFTER it leaves the factory and starts to fail, break, and die.
Press can then BEAT the engineers until they redesign it and make it work right. Then Chrysler will succeed.
09/06, 11:57 AM
posted by:
Deanster
This won’t be a bad thing if Press influences them to do something about the atrocious engine lineup.
09/06, 12:14 PM
posted by:
GL1
Hopefully it isn’t already to late to fix it… I still am waiting for the Challenger to come out and VERY SORRY they aren’t going to make the firepower as it was REALLY SWEET and would have sold very well i think.. I NEVER liked the name firepower though I think they could have come up with something sexier than that on crack.
09/06, 1:13 PM
posted by:
Cire
It takes time to turn a car company around, but it appears as though Cerberus is serious about it. If you don’t like the recently introduced or upcoming products, you have to remember that these products are not really representative of the “New” Chrysler. These products were developed and pretty much locked into place when Daimler had control and was trying to derail the company. I can’t say that I am very excited about anything currently on the dealers’ lots or what’s coming in the near future, but I am hopeful and willing to give Chrysler LLC a chance to prove what it can do. It’s just going to take some time.
09/06, 2:56 PM
posted by:
jackjimturkey
el2000: You can only market a POS so far, but that can be far enough. You seen honda sales lately?
09/06, 3:29 PM
posted by:
maximus
Ricardohead: 2
GMsales: 0
09/06, 3:30 PM
posted by:
Commodore
WOOKIE62 – truly. I am giving them a clean slate, but so far the new managment hasn’t made any changed that need to be made, mainly improving interiors and exteriors so nothing else like the Sebrings comes out of Chrysler
09/06, 5:39 PM
posted by:
Deanster
^ Well, they gave the go-ahead to the Dodge Demon, right? That’s a start. That was a smart move. Just wait it out, there’s nowhere to go but up when you’re rock bottom.
09/06, 5:50 PM
posted by:
Cire
I agree with Deanster. I think they approved the Dodge Demon. That was definitely a step in the right direction.
Another good decision was cancelling production of the truly hideous Imperial sedan. This monstrosity would have added nothing to the company’s turnaround.
Let’s just hope that some of this sound decision making is utilized for some of their mainstream models.
09/06, 6:00 PM
posted by:
autonutt
Wow.. Press left Toyota? That’s big. I’m no fan of Nardelli, but this move seems to make tons more sense. Maybe Chrysler may stick around longer than we thought!
09/06, 6:13 PM
posted by:
jackjimturkey
Cire, Deantj: If they hadn’t approved the Demon, they’d be ultra-retards! I agree about the Imperial
09/06, 7:10 PM
posted by:
1c3d0g
Chrysler WILL stick around a lot longer than most of you will live. You can’t kill a company that invented the Challenger, Charger, Viper, Ram and others. Face it punks, you’re all scared Chrysler is going to own the streets even more with their awesome vehicles.
09/06, 8:52 PM
posted by:
Vertical
Can you auto industry insiders tell me if the head of marketing has anything to do with what is put on dealer lots, or does (s)he just try to sell what is dropped on them? I would be a hell of a lot more optomistic if Cerberus hired some DESIGNERS or ENGINEERS! Please, how about BUILDING good cars??!! Do that, and sales will occur.
09/06, 10:08 PM
posted by:
Rompn4x
Id take a Ram over a Tundra any day. Nothin like 650 foot pounds of Cummins torque under your right foot…
09/07, 10:47 AM
posted by:
AgmLauncher
Guys, you need good leadership to have good results. Change starts at the top. That’s simply how it works.
Did ANY of you ever stop to think that the reason why the heads of design/engineering suck is because of poor leadership and organization at the top?
Get the right people who can get the right people, then you have a start.
09/07, 12:13 PM
posted by:
Vertical
Agm – I am clearly aware of that. That is why I asked if the head of marketing has anything to do with design and engineering. If he has significant imput in that area, great. If not, what’s the point in even hiring him?
09/22, 12:45 AM
posted by:
BLISS
NEW PEOPLE……NEW IDEAS.