If you needed more proof that the pickup truck market is drying up in the U.S., look no further than a new report from Mexico. Chrysler has announced that it will idle its Ram plant in Saltillo, Mexico, marking the second time the truck plant has been idled this summer.
Chrysler decided to suspend production at its Saltillo plant due to weak demand in the U.S.
In June, Chrysler idled the plant due to sagging demand from June 9-23. Chrysler had hoped its $2.99 gas incentive program would spur pickup demand, but Ram sales continue to lag behind expectations. In June, Chrysler sold 16,149 Rams, down nearly 50 percent from a year earlier, according to Automotive News.
The plant – which employs 2,000 workers – will be idled from now until August 1st.
