Incentives on Chrysler vehicles sold in February averaged $5,566, according to a new report. Industry average for incentives climbed to 20 percent of sticker price, though Chrysler’s rebates were, in many cases, significantly higher. A year ago, the company’s average incentives were just $3,520.
Chrysler’s discounts increased 30 percent from January 2009, and 60 percent from February 2008. Although sales as such low prices are hardly profitable, Chrysler’s market share did increase in February, indicating at least partial success.
For the month of February, Chrysler reported total sales of 84,050 units — a 44 percent decrease compared to a year earlier. That said, the results were better than GM’s 53 percent drop and Ford’s 48 percent decline.
It’s worth point out Jeep and Dodge brand sales declined just 32 percent and 39 percent, respectively — which is similar to the decreases reported by Asian brands like Toyota and Honda. However, Chrysler brand sales declined a massive 63 percent.
03/05, 12:22 PM
posted by:
jackjimturkey
And they still can’t move ‘em!
03/05, 12:30 PM
posted by:
TomF
When most people don’t believe the brand will be around a year or two from now, you can’t pay most people to buy ‘em.
03/05, 12:35 PM
posted by:
Borat
Chrysler need DLT to spill the writings on the wall
03/05, 1:34 PM
posted by:
Canadianinflames
Chrysler is Number 1 this month!!!!
TomF
I’ve sold a good number of vehicles and this month has only just started.
03/05, 1:45 PM
posted by:
idrinorbarsaku
their incentives need to cover the whole price of the car to sell anything! chrysler is screwed!!!!!!
03/05, 2:13 PM
posted by:
hangonbig3
84,050 customers bought new Chrysler vehicles last month……3000 a day. Sounds like you CAN pay some people to buy cars to me.
03/05, 3:45 PM
posted by:
MercMark
Just don’t expect there to be anyone at the dealership when you pull in for your 60,000mi service!
03/05, 6:01 PM
posted by:
TomF
84,050 customers bought Chryslers last month; 299,915,950 didn’t. I guess you can bribe 84,000 idiots to do anything, but that doesn’t make a Chrysler a great product or wise investment. And, yeah, this time next year most if not all of those dealership sites will be hosting gypsy half-price terra-cotta pot sales.
03/05, 6:18 PM
posted by:
bolex
not bad considering that most models are old (minus the Ram and Challenger). inventory per day went down to 100 from 151. and for the month outsold honda.
03/05, 6:33 PM
posted by:
Canadianinflames
**SHRUGS**
03/05, 9:01 PM
posted by:
Dangerous1
I sure hope this isn’t a “Going Out of Business” sale.
03/06, 12:48 AM
posted by:
TomF
It’s a we’d-rather-have-a-little-cash-than-a-lot-of-unsalable-inventory-when-the-end-comes sale.
03/06, 3:18 AM
posted by:
fordman
Do they still make the Ramba?
03/06, 10:47 AM
posted by:
teahead
I wish I had the coin…I’d buy a new RAM!
03/06, 12:35 PM
posted by:
idrinorbarsaku
LMAO at TomF’s comment
03/06, 10:41 PM
posted by:
CK05TSi
I’m confused by all the ‘good riddance’ comments Chrysler gets on this site, especially by people like TomF. Just four short years ago, the 300 became the most awarded new car ever. They still make the best selling minivans and convertibles. Where else can you get a Hemi? And there is only one Jeep afterall. Every SRT model is bad a**. Not every car in the lineup is going to be a homerun – Caliber/Compass/etc. Just like at all the other companies. But Chrysler still hires more Americans to design and build their line over the foreign makes. And, to top it all off, Chrysler has the most interesting history out of all of them. I am proud to own a Chrysler, built here in the U.S. Mine has been troublefree. I will continue to buy good looking, reliable Chryslers as long as they build them. And yes, they still build them – Wrangler, Challenger, Ram, 300, Charger, Grand Cherokee, Viper, Patriot, Nitro, Dakota, minivans. Almost every D platform car, maybe not hardtop Sebring and Journey. So, bring on the negative comments!
03/06, 10:43 PM
posted by:
CK05TSi
It should have said, NOT so much on every D platform car. I admit, they are mostly dogs.
03/07, 2:49 AM
posted by:
leftwingagenda
i’m confused by your claim that chrysler hires more americans to design and build their line over foreign makes…at least toss out a fact or two with a basis in reality for comparison…a honda accord, assembled here in the US, is made of 80% american parts…chrysler assembles your beloved hemi engines in salitto, mexico…so to answer your question of ‘where else can you get a hemi?” well, chrysler finds them south of the border…
chrysler probably gets a tough time on these boards because it’s a private company, and not long ago was owned by zee germans…this is where a lot of the pro-USA commentary fails, imo, with respect to chrysler…it used to be american, it then went global, then it was then purchased by another global company, then was purchased by a private company, and now it begs the feds for money to keep operating…not a lot to cheer about there…
on a more personal level, they did redesign the wrangler fairly well, except for one huge mistake…they put an underpowered minivan engine in it with no balls…that’s a tragic flaw…every single review i’ve ever read of the new wrangler states it’s gutless…that’s really unacceptable…and the wrangler is pretty much the only chrysler product i’d be interested in owning someday…