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Chrysler increases Canadian incentives

11/05/2007, 4:22 PM

By Drew Johnson

Chrysler has announced that it will increase its Canadian incentives in order to compensate for the high value of the Canadian dollar. Earlier this year, the Canadian dollar matched the value of the U.S. dollar, but Canadian car prices failed to adjust with the change. Porsche was the first automkaer to address the price discrepancy, lowering its Canadian prices by 10%.

“We’ve heard the concerns in the media from dealers and customers about the differences in manufacturer’s suggested retail prices (MSRPs) in Canada and the U.S.,” Stuart Schorr, Chrysler’s senior manager of communications, told the Toronto Star. Some Canadian vehicles are priced $10,000 above their U.S. counterparts.

Chrysler will offer its Canadian customers as much as $5,250 in additional incentives. Chrysler’s flagship model, the 300C, will now be available with a whopping $9,250 in cash incentives.

It is believed that General Motors, Ford, Toyota and Honda will follow suit, possibly as early as the end of the week. BMW and Mercedes-Benz have already adjusted Canadian pricing.

Earlier this year, the law firm of Juroviesky and Ricci announced a class action lawsuit against the automakers for unfair Canadian pricing.

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11/05, 4:39 PM

posted by:

jonnycat

About f’n time. 1st post bishes

11/05, 4:46 PM

posted by:

bcjohnso99

If prices don’t come down at least 20% by next spring, I’ll be taking a road trip to the US…

11/05, 4:47 PM

posted by:

SWM335

About time. Same cars for thousands more. Brutal. I know that the Canadian dollar hasn’t been equal or better for long, but the prices of cars should have adjusted a little faster than this.

11/05, 5:51 PM

posted by:

Bimmer

Bull**** about BMW prices! In US you can get 328i for the same money as in Canada you get 323i!!!

11/05, 6:03 PM

posted by:

Madcapp

What’s that all aboot? What are you talking aboot?

11/05, 7:12 PM

posted by:

Impulsive

You ain’t seen nuthin’ yet … wait until the loonie hits 1.10, 1.15 and then 1.25.

The US dollar is DEAD.

11/05, 7:12 PM

posted by:

Impulsive

Oh, and if you haven’t yet …. BUY GOLD.

11/05, 7:14 PM

posted by:

Impulsive

But most importantly, buy in the States … you’re a fool throwing away your money in Canada.

11/05, 10:31 PM

posted by:

DeansterTJ

Impulsive, the Canadian dollar will continue to outweigh the US dollar until the US stops buying all the Canadian resources, like lumber and oil and all that – then, as Canadian exports become too costly for much of the world, the economy will slow and the Canadian dollar will devalue back to something more traditional, like 85 or 90 cents US to the Canadian dollar.

The housing bust is already spreading to Canada, and I personally know dozens of Canadians carrying tons of debt that are getting nailed to the cross with the 16 consecutive interest rate hikes over the last 2 years.

Black days ahead everyone. Travel light, save your money and plan ahead. Things are going to be grim for the next few years.

11/06, 10:21 AM

posted by:

autonut

There is housing bust in UK as well, but their pound is quite expensive. I don’t know where is relationship between personal debt of citizenry and currency fluctuation.

11/06, 11:26 AM

posted by:

sharpie

“Canadian dollar will continue to outweigh the US dollar until the US stops buying all the Canadian resources, like lumber and oil and all that – then, as Canadian exports become too costly for much of the world, the economy will slow and the Canadian dollar will devalue back to something more traditional.” – Deanster

The US is not a society to conserve, be that oil, lumber etc. So where will the US get its resources from? Mid-east, India, Mexico or China? The US dollar is weak against many other currencies, not just the Canadian dollar. That means it is the US dollar that is devalued across the board as opposed to the Canadian dollar rising quickly. The problems lie in the US. As to housing market, depending on the location, some markets (Alberta for example) are still thriving. In the US, there is a decline nationwide.

Consider that the current foreclosures are induced by bad lending practices and Canada has much stricter regulations regarding lending, no bust in any Canadian housing market will be anywhere near the caliber of that in the US.

11/06, 1:24 PM

posted by:

Impulsive

‘Deanster’, you’re placing too much weight behind the U.S. in Canada’s resource purchases. In terms of vehicle exports, yes, you are correct … some 90% of our vehicle exports go to the U.S. and we are now in a 6 to 10 billion dollar deficit in this trade globally, while we were up 10 to 20 billion in 1999. You have to understand we trade globally for our resources and the emerging economies will NOT follow the U.S. in their decline for required growth.

I’ll take an educated guess and say oil prices will NOT fall below 80/barrel ever again … OPEC has lied about production capacity, massive oil fields like Mexico’s are shrinking faster than anyone imagined, peak oil is probably already here. We are #2 in the world and we will benefit from ever increasing prices.

Other commodities will continue to climb in price as we are in a long-term commodities boom. Combine the demand and the inflation driven price increase and you’ve got a recipe for a sustained Cdn dollar value. The Chinas and Indias of the world are growing at incredible rates and won’t slow because of the U.S. To be honest, I don’t think we’re going to see 90 cents again for at least another decade or two.

As for the housing issue, I thought we’d have seen a turn around by now but we are a lagging indicator to the U.S. for many reasons. Housing prices are far above affordability ratios. Prices have deviated far above the mean and have to return to long-term averages … my worry is that as they fall, they will correct too low on the downside … market reactions are never exact, they run too high and fall too low.

It’s all relative. Since the U.S. has nothing to fall back on in terms of economic drivers and is, in fact, worse off in many respects (no doc mortgages to bums, no real commodities market to lean on), we will be insulated to some degree as the economy slows.

‘autonut’, the Pound Sterling is also affected by interest rate differential to other currencies (which is ‘helping’) and being a competing currency to a falling U.S. dollar in general … the housing market and personal spending do not themselves dictate a currency’s rate.

’sharpie’, correct, it is the falling U.S. dollar value that is moving others to their levels but only in direction, not magnitude … the CDN dollar has been the biggest gainer in the last 6 months, not because of interest rates, but because of its ‘petro dollar’ and ‘resource rich’ reputation.

Bigger picture, long-term … interest rates have to climb everywhere. Governments are lying to their populations about low inflation despite record money growth (monetary inflation) and real price increases (cable, food, gas, etc) since 1999. Gold prices aren’t where they are for no reason. let’s see how this derivatives mess spreads its tentacles globally and how everyone gets hit thanks to the big U.S. banks.

11/08, 10:32 PM

posted by:

johnnycanuck

You guys have got to get rid of that ****ing idiot George Bush. Until then, I’m going to wait until our ( Canadian )dollar peaks, then buy a ****load of US greenbacks and wait for the inevitable turnaround. I hate to do politics on an automotive site, but you guys are ****ed until the democrats get in.

11/08, 10:40 PM

posted by:

Impulsive

‘johnny’, you’ll be waiting until at least 2012 before buying the U.S. dollar back. Even then, I think long-term the loonie goes to at least 1.50.

11/08, 10:50 PM

posted by:

johnnycanuck

‘impulsive’, I can wait- but I really don’t think it will take as long as you profess. The world moves and changes waaaay too fast these days.

11/09, 12:57 PM

posted by:

Impulsive

Until the U.S. does something to turn its triple deficits around, and I don’t see that happening for many years, the dollar keeps falling.

 
 
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