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Chrysler introduces lifetime powertrain warranty

07/26/2007, 10:24 AM

By Andrew Ganz

In a move designed to boost both sales and consumer confidence, Chrysler announced today that it will be offering a lifetime limited powertrain warranty on most new Chrysler, Dodge and Jeep models.

Although specific details weren’t released, the warranty covers powertrain components: engine, transmission and drive system, according to Chrysler. The warranty is limited to the first buyer or lessee of a new Chrysler and cannot be transfered.

To continue the warranty, the owner must have the vehicle inspected at a dealership every five years – within 60 days of the anniversary. Chrysler says that the inspections will be free.

The lifetime powertrain warranty program begins with vehicles delivered tomorrow – July 26. Chrysler hasn’t released specifically what vehicles apply for coverage other than saying that “most” Chrysler, Dodge and Jeep models will be covered.

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07/26, 10:29 AM

posted by:

maximus

Lifetime limited warranty? How limited is this? What do they mean by lifetime?

07/26, 10:30 AM

posted by:

04focus

Probably the lifetime of Chrysler, hahaha.

07/26, 10:34 AM

posted by:

sunshine1810

This lifetime warranty should be for bumper to bumper. The cars and trucks that the Chrysler Group make are the worst in the industry. Every single car that Chrysler has should be redesigned in everyway. Walter Chrysler must be killing himself where ever he might be.

07/26, 10:42 AM

posted by:

Me

I’m sure that if you miss one scheduled service interval you void your warranty.

07/26, 10:45 AM

posted by:

Bryce

Great marketing on the part of Chrysler. Most buyers don’t keep their new vehicles beyond four years. So I would bet that only a handful of people will take advantage of this offer. I hope it drives sales for them.

07/26, 10:47 AM

posted by:

Htay5500

“lifetime” and “limited” do not belong in the same sentence.

07/26, 11:28 AM

posted by:

jackjimturkey

There should be a law, requiring all manufacturers to give 10/120 bumper-to-bumper

07/26, 11:32 AM

posted by:

odie

Warranty is for the vehicle. Does it matter who own it? Just another marketing scheme. Could backfire if not handle with care in a few years.

07/26, 11:41 AM

posted by:

CTS DRIVER

no difference for leasees thats a gimmick, but a wrangler is a keeper so its not bad if you keep your jeep for more than 4 years.

07/26, 12:33 PM

posted by:

Scarface03

Ah…. marketing. Chrysler woudln’t be doing it if the numbers didn’t add up. Most people hang on to their cars for 6 years, which means that–at the 5-year inspection intervals–you’re talking maybe one additional free inspection on Chrysler. And powertrain warranties are usually longer than bumper-to-bumper warranties anyway, so depending on how much you drive your car, that one additional inspection might fall within a regular warranty period.

So, on its face, we’re just talking a marketing stunt. The real question will be whether people decide to hang on to their Chryslers past the 6-year average because of the lifetime powertrain warranty. I don’t know about you, but I can’t see watching my Chrysler get older and older just because the engine might break.

And I seem to remember selling my Saturn years ago, not because the engine was giving me problems, but all of the other wear-and-tear that starts to add up as a car gets older. Brakes, fuel pumps, AC, chassis problems–none of that would be covered with a lifetime Chrysler warranty.

So… marketing stunt it is, if you ask me.

07/26, 12:45 PM

posted by:

Veda

“The real question will be whether people decide to hang on to their Chryslers past the 6-year average because of the lifetime powertrain warranty.”

Ask Deanster, he’d hang on to his Jeep as long as they keep feeding him donuts and coffee at his local dealership. He probably thought he’s getting a good deal at that since he can’t afford a decent breakfast. ha ha…

07/26, 1:18 PM

posted by:

Bryce

Scarface03:
It’s better than that for Chrysler. I can’t see most people keeping their vehicles for longer than three. Average trade cycle, from every source that I’ve read or heard, has stated 3.5 years. That’s why common lease terms are no longer than 48 months.

And, although it will be catchy and it will drive buyers, this isn’t merely a marketing stunt. The warranty will have to have some substance. It will benefit the few who actually keep their new CJD. Imagine having a car in 2017 that still has a factory warranty. Those customers will more likely be repeats. For example, Suzukis are sold at our dealership with a lot of help from the 7-year/100,000 mile warranty. A lot of those are conquest sales. But the buyers are seeing value that’s now in Suzuki that wasn’t there in the days of the Samurai. The warraty got them in, the quality is keeping them. It’s all about fostering customer loyalty. Chrysler needs that more than anything right now. And if it’s working for Suzuki it should work for Chrysler.

07/26, 1:18 PM

posted by:

jackjimturkey

Any car you buy will last 6 years. hell my POS honda lasten almost 10!

07/26, 1:36 PM

posted by:

Veda

Bryce, I happened to own a Suzuki dealership too and the waiting list here for the SX-4 is all the way up to Feb next year. Lots of standard features, Japan built quality construction, and very low price really drive the sales. The Grand Vitara 2.0 is $5K below the CRV but offers standard keyless start/stop engine, leather, and auto levelling Bi-Xenon. The sales of the Swift is already outselling the Honda Fit. Last year I visited their factory in and it seems that they’re already struggling to meet the global demands. I just wish they could make more faster…

07/26, 1:41 PM

posted by:

GARY

I recently traded in my almost 3 year old 300C with 32,000 miles on it because I knew its future would be plagued with more dashboard rattles and transmission problems. If the temperature outside was below freezing – 32 degrees, the transmission would make a very loud boom when the car shifted around 40 mph. Luckily, once the car warmed up it shifted fine……. It was a nice looking car though.

07/26, 2:35 PM

posted by:

LP640

YAWN

07/26, 3:07 PM

posted by:

Deanster

This is a ****ing gimmick.

I love Jeep, but I know that they void the warranty with the slightest mod to the car. If you so much as change the tires and rims, they void the warranty for everything chassis-related.

Anyone trying to take advantage of this will be a guy who builds up his old Jeep 10 years from now. The warranty will be voided, ergo pointless exercise.

07/26, 3:31 PM

posted by:

Bryce

Deanster:
The Magnuson-Moss Warranty Act prohibits that. It forces the service department to prove that any alteration to the vehicle has caused damage or is the source of any problems. I think that what you ‘know’ is just hearsay.

07/26, 4:03 PM

posted by:

Stuart

Well if cerburus get this wrong it will be around their necks and possibly the last straw

07/26, 4:56 PM

posted by:

jJayC08

It’s more than a marketing gimmick, although a marketing gimmick none the less. Most people keep their vehicles for about 6-8 years, and this will end up void after the first trade. Chryslers existing (unless this one nullifies it) warranties cost $150 to transfer the warranty to the next person.

It will probably, as already said, be used once or twice, and the car will go to the next customer. Does this mean that the next person to recieve the car gets no warranty at all though?

07/26, 9:13 PM

posted by:

Deanster

OK Bryce, who exactly enforces the laws that are in place to protect against unfair warranty honoring? Visit any Jeep forum and witness the record levels of bitching and complaining and mulling over lawsuits for the exact same issue.

Don’t forget the ketchup on your feces sandwich.

07/26, 9:37 PM

posted by:

A4

more of a marketing ploy if anything. itll be great for everyone who obeys service intervals, doesnt modify their vehicle, and keeps their car for more than 5 years, but besides that it wont do the rest of us any good.

07/26, 10:51 PM

posted by:

AMGoff

AssclownDean – you’re right, any mod would most likely void the warranty.

This whole thing has no bearing on any Chrysler save possibly the Crossfire, I know some on here hate it but there are some older folks out there like my Dad who has one and plans on keeping it til the day he dies. It’s in his garage next to his ‘61 300G and his ‘87 Grand National. Say what you will but the style of the Crossfire will make it a classic some day. Anyway… sorry to get off topic… so this won’t apply to any Chryslers or most Dodges.

But if someone buys a Ram for work then they will LOVE this offer. “Buy a truck for your business and we guarantee it will run for life,” brilliant! Same goes for Jeep – “The most rugged, dependable 4×4 just became a little more so…” I know some people like to mod their Jeeps and other vehicles as well but I’m not one of those people. Aside from a high-flow air filter and synthetic oil I don’t change a thing on my Jeeps, I’m sure I’m not the only one.
Stuff like this happens when the people in charge like to make money. You would never see those ****ing germans offer something like this!

07/27, 10:32 AM

posted by:

CarLord

im sure like 10% of ppl who buy a new car actually keep it for a lifetime. LOL gimmie a break.

07/27, 10:38 AM

posted by:

Bryce

AMGoff:
Dead on on the part about the Ram trucks. My stomach turned a little bit when I read the article. Dodge is really trying to get a foothold in the commercial market. For my sake, I hope that the diesel and gasoline engines only receive a 5-year/60,000 mile or comparable limited warranty. GM recently claimed that the #1 reason why people buy GM trucks is because of the warranty. What happens when the warranty is beaten?

Keep Dodge where it is, but keep it ahead of Toyota.

07/27, 11:50 AM

posted by:

jonnycat

This will benefit high hiway mileage vehicles in short periods of time. Not everyone drives 20,00kms a year, lots drive 50-60k some over a hundred thousand kms a year.

07/30, 6:53 AM

posted by:

Get Real

After my Intrepid, I found out “Limited” at Chrysler means an oil seal gasket on the crankshaft is EXTERNAL to the engine and is NOT covered.

A cylinder head gasket is INTERNAL and IS covered.

They Lie.

07/30, 7:59 AM

posted by:

miket

Gimmicks aside, I think this will definitely increase Chrysler Group sales. The previous poster got it right saying that warranties do sell cars.

How many of you would have considered a KIA, Hyundai, or Suzuki 10 years ago? Not too many. They were “throw away cars” at least in my mind, and now their quality has improved and they are willing to stand behind their vehicles for the long haul.

Besides Hard-Core Jeepers (which I was one) imagine the avg Joe looking for an SUV for his family. This guy is not going to Mod anything–he just wants transportation. It’s a pretty big investment for him, and comparably priced (and lower than most imports) Chrysler now “wins” based on competitive pricing and the warranty.

Good move for Chrysler, but I don’t see them doing it for more than a year. It might get expensive.

07/30, 1:23 PM

posted by:

Scarface03

I think AMGoff hit on something. The lifetime warranty would certainly have teeth for those Ram buyers who drive their truck into the ground for work, etc.
I read the LLN article more carefully, and it mentioned that the warranty would apply to “most” vehicles. So, it got me wondering, could Chysler be weasling out of the hard-core work vehicles?
Did a little Google searching, and the answer is probably yes and no. It seems that by “most” vehicles, Chrysler was excluding fleet sales (makes sense) and any non-gasoline powered vehicles. Gas vehicles would certainly make up most of the sales, but a lot of heavy-duty truck sales have diesel powertrains, right?
Also, in one of the articles (Fox News or Detroit News), it mentioned a J.D. Power survey that a car is kept an average of five years, which, if you ask me, only serves to decrease the utility of this program to many buyers who will be saying, “See ya” to their Chryslers after five years.
There was a poster question regarding the warranty that a subsequent purchaser gets. The articles report that a subsequent purchaser gets the “old” warranty of 3 years/36,000 miles but only if the first buyer sells within 3 years!
So, the bottom line is that Chrysler is taking a risk, but it’s certainly a measured risk, and probably not much of a risk at all. Except for the few who drive their cars into the ground, Chrysler is betting on their engines lasting roughly 5 years and 60k to 75k miles. If a modern engineered and tested engine can’t do that, then you might as well shutter the doors to Chrysler now….

07/30, 1:36 PM

posted by:

CTS DRIVER

this seriously has brought me into the market for a rubicon unlimited, my nissan truck is 8 years old now and i have to fix certain (expensive)problems on my dime and would keep the jeep around 10 years, so at the least it will bring me into a jeep dealer to read the fineprint.

08/01, 4:42 PM

posted by:

jackjimturkey

CTS, you’re the type of person they’re going after. i’m still unlikely to change my mind and get a Grand Caravan instead of a mazda5

 
 
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