By Leftlane Staff
Friday, Mar 3rd, 2006 @ 3:57 pm

Chrysler now spends the most of any American auto brand on incentives, according to the Detroit Free Press. Chrysler is disputing it, but analysts say the company spends $3,881 in incentives for each new vehicle. Incentive spending is an important piece of the puzzle in evaluating how strong consumer demand is for a company’s vehicles. One source shows Chrysler leading GM by more than $1,000 per vehicle in incentives. Another industry source, CNW Marketing Research, shows Ford as the incentive leader, estimating Ford’s spending at about $3,944 per vehicle. Chrysler also is offering consumers 2.9% interest rates for 72 months, up to $3,000 in cash back or $1,000 in bonus cash. Chrysler sales were up 3.6 percent in the first two months of 2006, compared to Ford and GM, which are each down 1.5 percent.

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