Chrysler now spends the most of any American auto brand on incentives, according to the Detroit Free Press. Chrysler is disputing it, but analysts say the company spends $3,881 in incentives for each new vehicle. Incentive spending is an important piece of the puzzle in evaluating how strong consumer demand is for a company’s vehicles. One source shows Chrysler leading GM by more than $1,000 per vehicle in incentives. Another industry source, CNW Marketing Research, shows Ford as the incentive leader, estimating Ford’s spending at about $3,944 per vehicle. Chrysler also is offering consumers 2.9% interest rates for 72 months, up to $3,000 in cash back or $1,000 in bonus cash. Chrysler sales were up 3.6 percent in the first two months of 2006, compared to Ford and GM, which are each down 1.5 percent.
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03/03, 5:27 PM
posted by:
Jeff
And it’s evident by the tens of thousands of “Baby Bentleys” on the road.
03/03, 6:29 PM
posted by:
digitalzombie
Desperation. They’re loosing. GM in twenty years or so they’ll be no more. What’s the point of incentives anyway? It just shows that they can sell the car serveral thousands less so why not just sell them several thousands less instead of giving out incentives? Maybe incentives give people a good feeling that they’re getting a great deal that’s probably why they chose to give out incentives over selling the car several thousands less.
Pfft. Pathetic way of doing business. A few meager percentage, like that’ll stop Toyota from over taking GM.
03/04, 9:33 AM
posted by:
Wayne
yeah thats why GM had to do employee pricing cause they couldnt sell the cars the normal way. Their cars suck and they are ugly, the vette is the only decent piece.
03/05, 7:39 PM
posted by:
digitalzombie
vette = push rod engine ewww. great exhuast system tho. hehe