On November 1, Chrysler LLC will begin offering Wal-Mart employees the same level of discount it offers to its own employees. All Wal-Mart employees will be eligible for the discounts, which range from 4 to 6 percent off of invoice pricing on a variety of Chrysler products – including most Dodge Viper models.
You probably don’t need to look for Vipers to be parked in the back lots of Wal-Marts across the country any time soon, but the discounts could somewhat bolster Chrysler’s dramatic sales slide. The automaker’s sales are down 25 percent so far this year and, with 1.4 million employees across the United States, Wal-Mart workers represent a big chunk of potential consumers.
According to the Detroit Free Press, this isn’t the first time Chrysler has extended its employee pricing to other companies; earlier this year, Tier 1 suppliers and AARP employees were granted the discount.
