The Chrysler Group will launch Dodge in Europe this year with a major boost from sexy advertising, says Joe Eberhardt, the company’s marketing chief. For example, Dodge will use six e-mail messages to attract young Europeans to the Dodge Caliber, Eberhardt said. The e-mail ads, which feature twentysomethings tattooed with the Dodge logo, are laden with sexual innuendo, says Automotive News. He said Dodge will take its in-your-face image to Europe, rather than changing its tune. “Some automakers go so far as to re-badge some of their brands in different markets. We’ve been guilty of that in the past. We take a different approach today, presenting our vehicles as distinctly American products that embrace a consistent brand image from market to market.”

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