Chrysler on Thursday suspended its Dr. Z television campaign as its employee discount program came to an end. Rather than updating the ads to promote the automaker’s new zero-percent financing deal, Chrysler instead decided to create new ads specifically for the offer. Chrysler said reworked Dr. Z ads could appear at a later date, but the focus for now is on promoting the company’s ten new models. With all the products we’re launching in the third and fourth quarter, that shift might change for a little bit on the campaign but longer term we’re reviewing what will be the next phase of the broadcast component,” a Chrysler spokeswoman said.
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09/01, 9:29 AM
posted by:
Jimbo – Gulph Mill$
i wish americans didn’t think he was a fictional character. they were fun ads.
09/01, 9:31 AM
posted by:
British_Rover
Thank god those are almost as bad as the Mr. Opportunity ads.
09/01, 9:40 AM
posted by:
andydru
Dr Z is cool, reminds me a high school teacher!
09/01, 9:54 AM
posted by:
ss
thank god! This makes me consider a DCX product now simply because it proves they are listening to the public.
09/01, 9:56 AM
posted by:
Andre Neves
haha, how do you break the news to him about the suspension…after all, he’s the CEO
09/01, 10:05 AM
posted by:
SR
They should stop them all together – they’re stupid.
09/01, 10:08 AM
posted by:
al
i never once actually saw any DR Z comercials on the TV
09/01, 10:20 AM
posted by:
WeezyFBaby
Good – That **** was wack…
09/01, 10:32 AM
posted by:
British_Rover
Al you are lucky then. They were very very bad.
09/01, 10:37 AM
posted by:
Jim in LA
this campaign really was misconceived from the onset. filled with ridiculous euphemisms and stereotypes – including the unfunny german, the lecturing german, the “engineer” german, and let’s not forget the make-fun-of-the-german angle, too – it just didn’t work.
DCX wants to stress its german ownership at a time when domestic automakers are suffering – not well timed at all.
my take would be to focus on product and styling. they have some great designs that are selling fairly well – it’s easy enough to focus on this angle rather than trying to cartoonize their CEO in order to move inventory.
09/01, 11:08 AM
posted by:
Jay
That was almost as bad as the Honda Mr. Opportunity commercials… yeah he forgets all of his lines… draw him with a bigger brain…
09/01, 11:13 AM
posted by:
Not Anybody You Know
In 6 months, they will bring them back out as retro commercials and have Dieter star with Jason Alexander and Snoop Dog…
Ya think Lido couldn’t understand Snoop…try Doggie Style understanding Dr. Z!!
09/01, 11:28 AM
posted by:
what were you thinking?
lol, Dr.Z rulez! hes the coolest car company ceo ive ever seen! i like the one with the hemi guy being the director, “actors”. ha ha, lol. ahh that kills me. good ****, good ****.
09/01, 12:17 PM
posted by:
sampson
he seemed like a rip off of the character in the VW commercials…
09/01, 12:22 PM
posted by:
James
I wish foreigners would quit thinking “all” americans are idiots.
09/01, 12:37 PM
posted by:
Kaptain75329
I wish some Americans would quit caring about what foreigners think.
09/01, 12:38 PM
posted by:
what were you thinking?
wish in one hand, **** in the other, see which one fills up faster.
09/01, 4:38 PM
posted by:
Andre Neves
Renton,
They should moderate this site now because there has recently been an increase of posts like this by people like you. You should try and be alittle more mature, then you can come and post with the adults.
09/01, 7:28 PM
posted by:
digitalzombie
Dr. Z was weird.Plus the commercial about the red neck asking him to quote “Hemi” was retarded. His name reminds me of Datsun 240Z for some reason lol. Anyway, I didn’t like the commercial it was immature imo.
09/01, 7:55 PM
posted by:
Gmhater1
Andre Neves… I couldn’t agree more.
I haven’t seen the commercial, so I’m just going to keep my mouth shut. I do not sit in front of the TV for hours, I am not a couch potatoe, I’m out working hard for hard deserved money.
09/02, 7:52 PM
posted by:
elviososa
Dr. Z’s ad on the internet is really annoying…
09/02, 7:58 PM
posted by:
elviososa
I think as long as the comments here is not way over board…should stay…otherwise…this site will become a 2nd AutoSpXXs.com
09/03, 8:57 PM
posted by:
Colin
He was alright but they kept showing the damn commercials so much, I got sick of him, it was also steriotyping germans and I never like the concept of Mercedes taking over Chrysler.