By Leftlane Staff
Friday, Sep 1st, 2006 @ 9:21 am

Chrysler on Thursday suspended its Dr. Z television campaign as its employee discount program came to an end. Rather than updating the ads to promote the automaker’s new zero-percent financing deal, Chrysler instead decided to create new ads specifically for the offer. Chrysler said reworked Dr. Z ads could appear at a later date, but the focus for now is on promoting the company’s ten new models. With all the products we’re launching in the third and fourth quarter, that shift might change for a little bit on the campaign but longer term we’re reviewing what will be the next phase of the broadcast component,” a Chrysler spokeswoman said.

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