Chrysler pitchman Jason Vines has responded to accusations that a new ad for the 2006 Dodge Caliber is homophobic. “Just because the Easter bunny has pink eyes it doesn’t mean he’s gay,” Vines said in a statement. “But apparently one of our very funny commercials for the 2007 Dodge Caliber has laid an egg with those who equate how someone dresses with sexual orientation.” Vines argues that those who say the man in their commercial looks gay are the true stereotypers. “What’s not cute to me is that anyone would make the leap that that all men who wear light colored shirts, white shorts and knee socks are gay or that all gay men dress alike,” he said. “On the other hand, are they suggesting that individuals who look tough, wear work boots and jeans and walk large dogs can’t be homosexual?”
Vines went on: “Actually, the guy with the yellow shirt, little dogs and shorts, kinda dresses like Napoleon Dynamite’s brother, who, if you saw the movie, ends up with a very foxy lady.”


“The last time I looked at one of those golf magazines I saw a lot of guys who swing a pretty strong club wearing not only pastel shirts, but pretty ugly pants too. Go ahead — tell one of ‘em you think they’re gay because of their fashion sense.”
“The leader of a prominent gay rights group remarked in a Detroit newspaper that this guy looks pretty gay to me. If I had said that, there would be demonstrations outside our headquarters and then I’d be fired.”
04/06, 5:11 PM
posted by:
Evan
THANK GOD! He said everything I was thinking!
04/06, 5:12 PM
posted by:
Ahk-Med
I’m amazed Chrsyler didn’t lie down for this. Good for them.
04/06, 5:16 PM
posted by:
drifty
Wow…I thought the company might back down but Mr. Vines is 100% correct. Thank God the PC-Police didn’t stop him from outing the REAL stereotypers.
04/06, 5:18 PM
posted by:
Mike Correra
bout darn time someone stoud up to the hypersensitive politically correct, its a funny ad, thats all. there doesent have be a hidden or underlying meaning to everything, cant we just laugh a lil? Please stop the madness!
04/06, 5:18 PM
posted by:
Mike Correra
bout darn time someone stood up to the hypersensitive politically correct, its a funny ad, thats all. there doesent have be a hidden or underlying meaning to everything, cant we just laugh a lil? Please stop the madness!
04/06, 5:20 PM
posted by:
Anonymous
im very impressed that he fired back in defense so quickly, i was thinking the same things, bravo…….no seemingly gay network television puns intended
04/06, 5:24 PM
posted by:
Sean
I can understand if it was overt and negative, but I think some people just have WAY too much time on their hands and pick out things out of nothing.
You can’t find anything, if there is nothing to begin with.
04/06, 5:29 PM
posted by:
Anonymous
one thing on my mind related to this story was a hanes commerical thats been airing lately. it gives me a good laugh and smirk wondering why guys dressed only in there underware playing with balls, jumping giggling and grabbing at each other isnt getting the same seemingly gay (to me) controversy. i guess once the word fairy is used in a comericial thats has a girl fairy the whole commercial in whole is stereotyped gay. grow up.
04/06, 5:47 PM
posted by:
Carlos
brilliant response!
04/06, 5:59 PM
posted by:
JW
Who cares what the gays think anyways
04/06, 7:09 PM
posted by:
drifty
“Who cares what the gays think anyways”
Is this what passes for informed debate/comment?
04/06, 7:37 PM
posted by:
James
We know the gay market is already tapped by Ford, and all gay men drive Ford F-150’s.
Chrysler simply had to avoid bad PR, but they lose no sales anyways since all gay men buy Ford F-150’s.
04/06, 7:54 PM
posted by:
manny
whoa whoa whoa… back this up.
the easter bunny has pink eyes?
good response from chrysler… turned the tables on these people…
04/06, 8:24 PM
posted by:
Joel A
Vines is dead on. Out here in SoCal, the only guys who where such clothing are rich who can afford S-Class and 7-Series. They may buy a Caliber…for their caddies.
04/06, 8:49 PM
posted by:
captain america
gays on average make 20% more than the average american, plus most dont have kids or family to drain their bank accounts…thats alot of expendable income to spend on new cars, automakers dont want to lose that market.
04/06, 9:57 PM
posted by:
nicole
I’ve obviously been hiding under a rock again since I’d never heard a thing about this. But this guy’s answers were right on the mark, not to mention hilarious. Oh, pink bunny eyes!
04/07, 3:20 AM
posted by:
Saud
For the love of God!People get a life,just because someone gets bright clothes & you call him gay.Like Vines said go read modified mag, eurotuner, golf+ & you will find people with 300hp+ cars wearing worse.Let’s you call them gay.
04/07, 4:22 AM
posted by:
Anonymous
i’m gay and i think the car itself is pretty gay…the commercial doesnt bother me, but you have to admit the caliber is a pretty ugly car
04/07, 8:10 AM
posted by:
TW
Finally, a company spokesman with balls.
04/07, 11:10 AM
posted by:
JD
Props to that guy!
04/07, 1:23 PM
posted by:
87 635CSI
What Vines said.
04/11, 9:48 PM
posted by:
Thomas D
Clever spin from a professional — but the issue was not one of linking clothes and fashion with homosexuality. The issue is that the man quipped “Silly little fairy” and then was turned into one. It is disingenuous to deny the deliberate attempt to play with the double meaning of the word Fairy. That said, the commercial was a poor execution of a great idea. There’s nothing wrong with poking fun at stereotypes if it’s done well.
05/30, 12:54 PM
posted by:
Britney Spears
I love them gays, thats why my hair looks so purty
05/30, 10:43 PM
posted by:
Steven Cheatum Sr
I am interest in the 2007 Chysler 300 with the extended wheel base. The longer look and more room on the inside of this vehicle. Most lackly I am considering on buying one if the price is right and aforeable. Thanks for your attention.
Steven