The Chrysler Group (Chrysler, Dodge Jeep ) today reported that sales in December 2006 rose 1 percent to 190,415 units, compared to December 2005 sales of 189,449 units. For the entire year, Chrysler Group sales totaled 2,142,505 units, a decrease of 7 percent over 2005.
“The 10 new products the company introduced in 2006 generated customer and media praise and laid the foundation for strong sales in 2007,” said Steven Landry, Vice President, Sales and Field Operations – Chrysler Group. “We’ve got an aggressive retail sales plan for 2007 that is expected to drive showroom traffic and provide our dealers the best opportunity to sell vehicles.”
Chrysler Group passenger car sales rose 46 percent for the month, but fell 3 percent overall in 2006. Truck sales dropped 5 percent for the month, and 8 percent for the year.
Meanwhile, sister company Mercedes-Benz reported the highest annual volume in its history — 248,080 vehicles in 2006, a 10.5 percent increase over the 224,421 units sold in 2005. Sales in December were down slightly, for a total of 28,115 vehicles, marking the second-highest sales month in MBUSA history — next to December 2005.
