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Chrysler sets up mid-size vehicle ’skunk works’

01/23/2008, 5:31 PM

By Drew Johnson

Chrysler announced today that it has setup a “skunk works” to design mid-size global vehicles. Chrysler CEO Bob Nardelli made the announcement today at the Automotive News World Congress, but failed to mention what vehicles are under development.

He did, however, reveal that the team will be in charge of every aspects of the vehicles. “We wanted to experiment with a new structure that pulled together every facet from design and marketing to engineering, including multiple dimensions within engineering including ride quality, interiors etc.,” Nardelli told Automotive News. ” We’re trying that on a platform that brings all of the functions together as a closely linked team in a dedicated facility.”

Nardelli also says that Chrysler is setting up design studios throughout the world — he referred to them as “centers of excellence” — with such locals as Mexico and China leading the list of candidates. ” Those would be logical places for us to look first to bring some design and innovation and talent into the organization,” said Nardelli.

The new locations could also expand to include production facilities.

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01/23, 5:53 PM

posted by:

F451

Nardelli doesn’t know the difference between a skunk and skunk works.

01/23, 6:03 PM

posted by:

SwerveEarly

Do something different, almost every model Crysler has made since intro of 300 has been dissapointment. Some out right bad; see Caliber, Sebring and Aspen.

01/23, 6:11 PM

posted by:

jonnycat

Mexico & China ?

01/23, 6:39 PM

posted by:

anyclearer

didnt they just make a deal with nissan to make small cars?

01/23, 6:40 PM

posted by:

anyclearer

ah nevermind this is for midsize

01/23, 6:47 PM

posted by:

johnnycanuck

I’m sorry, and I’m fairly sure I didn’t leave my brain in the jar when I left for work this morning, but can somebody please translate Nardelli from CEO-speak to English.

01/23, 6:53 PM

posted by:

mazdaman

^ I agree. It sort of sounds good. It would be easier to get excited about it if it was clarified a bit more. It does sound like it is not “business as usual” anymore at Chrysler LLC, but that’s about all that is clear about the info.

01/23, 7:01 PM

posted by:

Scott Kempton

Sounds like a start. I wonder if the replacement for the Sebring/Avenger is first on their list? I also wonder if the guys/gals who designed, and/or the guys/gals who approved, those two cars still work for Chrysler? I cringe every time I see one of those cars; they look to me as though they were designed to be rental cars.

I miss the days when you could count on Chrysler to have exciting cars; maybe the “new guys” will bring back those days.

01/23, 7:24 PM

posted by:

LexusSoarer

Chrysler has to do something, the current entry is the pitiful Sebring. A new midrange sedan a bit more powerful and luxurious than the current Sebring sedan would be great for Chrysler. They could also keep the Sebring name around for just a couple/convertible version, since the droptop Sebring has been America’s best selling convertable for some time.

Wait a minute, this is Chrysler we’re talking about, I’m sure nothing of what I just said will ever happen…

01/23, 7:31 PM

posted by:

DrFill

Skunk works, huh? Finally admitting their cars stink.
I woulda called it Funkytown myself
DrFill

01/23, 8:07 PM

posted by:

global_lightning

Hey, I got an idea! Why don’t they call this team ‘MOPAR’?

01/23, 8:34 PM

posted by:

johnnycanuck

DrFill: couldn’t help but notice you were conspicuous by your absence on the 600,000 Toyota Sienna faux-pas on an earlier thread. Why is that? We all so much look forward to your unbiased meditations on all things Toyota. Oh wait… wasn’t there also the piece on GM still being number one in global sales for the 77th year? My what a disappointing day you’ve had! Well feel free to suckle on the tit of those who strive to provide moral support for your tortured soul.

We are here for you, DrFill. By the way, what is it your full of?

01/23, 8:58 PM

posted by:

DrFill

J-Chronic
I worked for Ford for 3 years, so I smelled the rot from the inside
Toyota had a recall? Wow.
Only 80000 more and they can catch up to Ford
The sales title isn’t Toyota’s goal. GM was the only one who said they want to win it.
Now watching Silverado sales fall, while Tundra eats market share like Skittles….
That’s priceless.
DrFill

01/23, 9:11 PM

posted by:

LexusSoarer

What the hell does a Toyota recall have to do with Chrysler’s future plans? Oh yeah, that’s right! Absolutely nothing…

01/23, 9:21 PM

posted by:

DrFill

Yeah!
Put down the Hater-ade.
Stay on topic.
DrFill

01/23, 9:36 PM

posted by:

1c3d0g

This is good news. I want them to bring back the beloved I-6. Nothing runs smoother than a strong I-6, and if they put a turbo on it, even better.

01/23, 10:22 PM

posted by:

DrFill

I can’t really blame unions for their shenanigans. Management does not seem that bright.
Exactly!
DrFill

01/24, 12:54 AM

posted by:

Brendino

what does skunk works mean?

01/24, 2:17 AM

posted by:

Rover3500

Notice a certain forum members comments have been totally deleted….karma is a bitch huh?

01/24, 3:47 AM

posted by:

The Stig

Nardelli wants a new structure that pulled together every “faucet” from design and marketing to engineering. He’d know.

01/24, 8:28 AM

posted by:

maximus

do you mean “facet” I doubt they are putting running water in cars now…although, now that I think about it…

01/24, 9:03 AM

posted by:

DeansterTJ

Brendino, Skunkworks = team that is given total freedom to design and build whatever they want. Usually liberal budgets, no interference by the accountants and administrators. They’re usually formed as a last-ditch effort, when a company knows they’re beat and it’s time to think outside of the box. This is a good move!

The name has some convoluted origin. I read about it once, it came from a cartoon where someone made Skunk juice and it was a secret factory, aka “Skunk Works” and some high-tech military team adopted it 50 years ago…Google it, I’m not sure…

01/24, 10:44 AM

posted by:

441Zuke

dr Fill – quite signing you name at the end of you posts

yeah how can you keep crap a secret when everyone has camera phones this isn’t the military

01/25, 2:07 AM

posted by:

AxeHead

Boneheads at Chrysler.

They’re good at cool designs. Why implement a skunkworks design team?

If they stuck to Iacocca’s model, they’d be able to build the most cost effecient vehicles on the planet.

They’re just blind – Chryslers problem has always been quality – transmissions that crap out at 60k, engines that burn oil and don’t last past 100k, 30 year old drive train designs, etc. Why don’t they get it? It’s why I’ll never buy one.

 
 
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