I’ll trade in my 6000 SUX for one.

A4 I disagree, someone who is buying an Aspen is not one to be ’secure with themselves’ , look at it, its about as chromed up as any Escalade or Navigator you’ll ever see, what it IS geared towards however are people who want to be as flashy as those driving Navigators and Escalades but don’t have the money to pay for that kind of SUV, or don’t feel like spending $50,000-$60,000 on a car, which makes sense, but this sure as hell isn’t an attractive alternative, it’s a pathetic example of badge engineering and makes an already awkward SUV look even worse

If vw can build a phaeton, chrysler ought to build an imperial. Why not? at least chrysler is merely expanding upon a successful line rather than attempting to render an aluminum car in steel and style it like a passat!

At the very worst, some of the nicer styling elements might influence the next 300. I like the prowler-esque lower body scuplting that is shared with the firepower and chronos. that’d be a nice familial trait to work into the chrysler brand

If I were rich.. I would have an Imperial for commuting and family trips

…a Challenger for personal use

and a Ram for hauling stuff….

Chrysler needs the Imperial to remind people that Chrysler is supposed to be a luxury mark
(at least semi-luxury or entry level luxury)

much like the Viper reminded people what Dodge used to be about

I think it’d be a mistake to build this car, given the high cost of gasoline these days (the recent dip in prices is only temporary, believe me), and given that Daimler/Chrysler is considering selling off Chrysler. Also—if Chrysler is going to do another Imperial, it had better be really something to justify a name like Imperial. And in my opinion, this car ain’t it. Anyone remember the last, K-car based Imperial? How sad that was.

If they can’t properly answer that question they should not go ahead with production.

A) Why would DiamlerChrysler want to build a Chrysler that competes with Mercedes-Benz? I guess I have no idea how large the market of wealthy individuals who insist on buying an American nameplate is. Maybe it’s huge, I dunno.

B) The fact that it’s so heavily based off of the 300 is a concern for me. The Imperial is essentially to the 300 what the Maybach is to the S-Class. That might sound good, but the Maybach hasn’t exactly been a runaway success.

On the other hand, seeing as it is so heavily based off of existing DiamlerChrysler technology, if it’s not going to cost them much to build it, they might as well go for it and see what happens.

/no

two thumbs down

Plus if you look in the past the styling is very similiar to old Chryslers.

Good design is always controversial.People either love it or hate it, but it does make a statement…and isn’t that what it is all about?

Today’s cars are becoming so bland and generic looking that even with their superior engineering they still induce snoring.

I myself like the Imperial idea on the whole and do like the concept. Yes, it could use some tweaking here and there, but on the whole it is exactly what a luxury car of the Imperial name is supposed to be.

P.S. about those coach doors…keep them! To those that say they are a Rolls Royce Ripoff, you might as well say that Rolls Royce ripped them off from the 60’s era Lincoln. Coach doors have been around for a long time, so get over it…..

The only improvement should be made to the interior

i think Chrysler *could* sell an Imperial, just not this one. If the approval process includes a total redesign, go for it. If it means building this concept, the answer is NO.

Oh well, I guess this is just an opportunity for everyone to vent about how ugly they think the concept is.

Personally, that front end is sweet and the wheels will be better for production. The only questionable part is the back end.