The Chrysler group will bring back its employee-discount program for consumers beginning July 1, Automotive News reports. Dealer sources said the program is essentially the same as last year’s. “Such a move suggests other OEMs continue to view GM’s new-found price discipline as a chance to grab market share rather than lift prices,” said Jonathan Steinmetz, an analyst for Morgan Stanley. He predicted last week that Chrysler would be the first automaker to announce a discount program is summer. GM and Ford could be forced to match Chrysler’s initiatives.
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