Chrysler has announced that it intends to increase sales outside of North America to 50%. “The goal is to reach 50 percent, and I think we can do that,” said Jim Press, president of Chrysler. The sales shift is intended to make Chrysler less dependent on the U.S. market. Press failed to give a time frame for the new business plan.
The new sales goal would require a 12-fold increase in international sales. According to The Detroit News, Chrysler sold only 10% of its cars outside of North America last quarter.
“With the way Chrysler is structured, selling big trucks and big cars, they are going to have to revamp their whole lineup to appeal internationally,” George Magliano, a New York- based analyst with Global Insight Inc told The Detroit News.
Chrysler recently partnered with Chery — a Chinese automaker — to produce a small vehicle for markets outside of North America.
